Ceuta Holdings Ltd acquires majority stake holding in Orchid Field Marketing
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To enable further growth, and help realise their objectives going forward, Orchid Field Marketing has announced that Ceuta Holdings Ltd (Ceuta) has acquired a majority stake holding in the company.
Ceuta is a Bournemouth-based company jointly owned by the founders of Ceuta Healthcare and the American organisations Juggernaut Capital Partners (JCP) and Advantage Sales & Marketing (ASM).
Ceuta Healthcare is the UK’s leading provider of outsourced sales, marketing and logistic services to the health & beauty industry, representing some £250M of clients’ brands. It has also established a unique, robust and growing alliance of international partners, with 40 partner companies in over 100 countries.
JCP is a private equity firm focused on investments in middle market companies primarily in business services and consumer products.
ASM is the leading outsourcing sales & marketing organisation in the USA employing 38,000 people and generating over $65 billion in retail sales.
Lysa Campbell, managing director, Orchid Field Marketing comments: “This exciting decision to become part of the Ceuta Group has been made to add value to our existing business as we become part of a much larger international organisation, therefore being able to bring long-term benefits from increased service offerings across the group.”
