CSM, a global leader in the business of sport and entertainment, has significantly expanded its presence in worldwide golf through its appointment by The European Tour to represent its global commercial and sponsorship rights, working alongside Toronto based agency Cimoroni & Company.
The European Tour is golf’s most global Tour, with 45 tournaments in 26 countries across five continents in 2016. It is by far the broadest international golf programme with a weekly range of over 2000 hours of global television coverage, reaching 450 million homes via 40 broadcasters in over 160 territories worldwide.
CSM’s appointment represents a significant moment in the implementation of The European Tour’s new business vision, with a greater focus on developing a more global sponsorship proposition in the marketplace.
CSM will also support The European Tour’s drive to attract and integrate top-level sponsors and develop long-term corporate partnerships.
Keith Pelley, chief executive of The European Tour, said: “These are exciting times for The European Tour and we are delighted to announce this partnership with CSM which will help us greatly as we strive to create strong value propositions for potential partners.
“We are a Members organisation and we are committed to raising prize purses and maximising playing opportunities for them. This new partnership with CSM will help us do that by presenting a global sponsorship strategy that will allow us a platform for development and evolution.”
Zak Brown, Group CEO of CSM, commented: “We are honoured to be appointed by the prestigious European Tour to represent its commercial interests and be part of its development in the future. The global game of golf continues to go from strength to strength and we are committed to helping convert the huge worldwide enthusiasm for the sport and in particular The European Tour to benefit everyone involved – the Tour, the players, the venues, the sponsors and of course the fans.”