Grand Visual helps augment Green Giant’s pledge campaign

Green Giant has announced the launch of its “One Giant Pledge” campaign, calling kids to take an oath with the Jolly Green Giant as they pledge to simply eat one more vegetable every day, bringing fun and motivation to the kitchen table. The campaign culminated with an augmented reality event for which the technology was put together by Grand Visual.

A fully integrated campaign, One Giant Pledge starts on the Green Giant Facebook page, with support from a TV commercial. It culminated with an augmented reality event spectacular in New York City where kids could take One Giant Pledge with a larger-than-life, interactive Green Giant. Alison Sweeney, actress, author, host of “The Biggest Loser” and a mom of two, along with nutritionist Melissa Halas-Liang, were there to kick off the pledging and talk with other moms about raising kids to make healthy food choices. “Eating vegetables is so important to a child’s healthy growth, prevention of chronic diseases and weight management1, and an alarming 92% of children don’t eat the recommended amount of vegetables2,” said Halas-Liang, founder of SuperKids Nutrition, Inc.

“As a parent myself, I know what a daily struggle it is to get my daughter to eat her vegetables—but you can get kids to eat more by making veggies fun and engaging, so it’s fantastic that Green Giant is addressing this issue and providing a friendly, motivating role model to get kids excited about healthy eating habits.”

“The inspiration behind One Giant Pledge is Green Giant’s goal of making eating vegetables fun for kids and families,” said Yumi Clevenger-Lee, marketing manager for General Mills. “It’s a tough reality that kids aren’t eating nearly enough, so who better to help spark a change than someone kids look up to, like the Green Giant? As a mom of three young kids, I want to help my kids learn that eating healthy is tasty and fun–the days are over of thinking healthy choices have to come with trade-offs.”