The Halo Group build Fit Bit Sports Relief activation

Creative agency The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an  experiential activation for FitBit in support of Sports Relief 2016. The Outside Collective, Fit Bit’s creative concept agency approached The Halo Group for their specialist fabrication and production knowledge to help execute their  campaign for the brand. The project saw the creation of a bespoke obstacle course style activity zone, which featured at the Olympic Park.

All components were designed and built by The Halo Group utilizing their modular steel build system as a framework. The Halo Groups system is  commonly used to create temporary structures such as exhibition stands, hospitality areas and  festival stages

The Halo Group’s team pre-fabricated all cladding elements ahead of the installation, which were then fitted and branded onsite to create the final look. The Halo Group chose to pre-fabricate all panels required for the project ahead of the install to meet a tight 12 hour build window the day.

The Halo Group was responsible for designing and building the course  which the client then branded to create the final look.




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