House of Experience set to develop Emirates Aviation Experience
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House of Experience has announced a partnership with Emirates, as part of the development of their innovative visitor attraction, the Emirates Aviation Experience.
The Emirates Aviation Experience, which launched in July 2013 and is based in North Greenwich, is an interactive visitor attraction celebrating modern aviation. Through life-size models, Airbus A380 flight simulators and interactive technology, the experience demonstrates the inner workings of modern air travel to inspire, educate and enlighten people of all ages.
House of Experience, part of the Big Cat Group, developed a strategic plan for generating awareness of the experience and deliver a compelling programme to sell the Aviation Experience space to agents and corporate clients.
Benjamin Reed, creative director at House of Experience, commented, “The Aviation Experience is London’s best kept secret. Whether you want to see the Rolls Royce LEGO Engine or land an Airbus A380 or Boeing B777, there really is something for everyone. We are thrilled to be working with Emirates who share our passion in the use of experience marketing to change behaviour.”
