intu creates a DC Super Hero summer with Warner Bros. Consumer Products
Shopping centre owner, manager and developer intu has teamed up with Warner Bros. Consumer Products for a takeover of its 15 shopping centres nationwide by some of the world’s most iconic Super Heroes.
The UK-first partnership creates a series of free family-friendly events and activities for intu’s 35 million customers as Warner Bros. Consumer Products, on behalf of DC Entertainment, bring Batman, Superman, and Wonder Woman official costumed characters to make a national appearance throughout the UK territory.
Batman, Superman, and Wonder Woman will make personal appearances at all intu centres including intu Trafford Centre, intu Lakeside and intu Metrocentre as part of the campaign which runs throughout the school holidays. intu is also inspiring members of its kids clubs to ‘be a DC Super Hero this summer’ by running weekly Super Hero workshops and encouraging children to track down the Super-Villains hidden within its centres.
Trevor Pereira, commercial and digital director at intu, said: “Thanks to intu’s nationwide scale and consumer facing brand, we’ve been able to team up with Warner Bros. Consumer Products to feature the world’s best known Super Heroes in the UK. This will make every one of our centres a must-visit destination over the school holidays with incredible DC Super Hero-inspired entertaining activities for families everywhere.
“It’s been fantastic working with Warner Bros. Consumer Products to bring the power of Batman, Superman and Wonder Woman to life in a way that’s unique with this campaign in the UK and is certain to attract more families into our centres and help all our retailers to flourish over the summer.”