Lipton is visiting city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign.
Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience, Lipton Ice Tea is served alongside slices of fresh fruit, offering a moment of refreshment and disrupting the usual lunchtime routine.
Lipton’s “Let’s Go” campaign aims to tap into the mentality of millennials who prioritise social togetherness. This roadshow is part of a wider integrated campaign which includes a new TV commercial, social and digital media campaigns.
Find out more about iD here