Network Rail has announced its support for Brand Engagement Week (BEW, 16-22nd October) by offering brands and agencies that are delegates at any of the weeklong event series a 25% discount for station brand activations and sampling campaigns.
Assisted by destination media specialists SpaceandPeople, Network Rail provides commercialisation and brand experience opportunities across 18 managed locations, delivering an exceptional variety of brand campaigns each year.
Experiential campaigns can be hosted at Network Rail stations such as London King’s Cross, London Euston, London Waterloo, London Victoria, Birmingham New Street, Glasgow Central and Manchester Piccadilly. Network Rail estimates its 18 destinations are used by almost one billion people each year.
Now, thanks to today’s deal with Brand Engagement Week, these destinations will offer even greater ROI potential for any bookings during Brand Engagement Week. 16-22nd October is a crucial marketing week to travellers and commuters that starts off as a busy commuter working week. Perfect for sampling, and leads into the first days of the half term October holiday week, with high traffic levels for families across the rail network.
Any BEW delegates seeking a pre-Halloween autumn reach out can now benefit from the agreed 25% discount.
Network Rail has hosted some of the most immersive and effective events at their stations in the past year. Impressive film promotions, such as the well-documented Ghostbusters launch sit side by side with sales and sampling effectiveness activities,
Announcing the deal, Frank Wainwright, BEW Managing Director comments: “We’re really excited to be working with Network Rail with this fabulous offer to our delegates. BEW was always planned as a B2B+ event – an event where we can show our industry in action. With Network Rail and SpaceandPeople’s assistance we can now be active in directly enabling our brand readers to get involved with more campaigns to shoppers and travellers. This discount is a statement of intent. We fully expect brands that currently invest in field and experiential marketing to grow their spend in line with positive results figures whilst new brands are signing up to our following daily. We know that Network Rail is extremely supportive of our industry and offers a very cohesive promotional platform. The BEW discount is one of many initiatives they have for facilitating superb brands and effective campaigns.”