A new leisure tourism campaign, promoting London’s Autumn cultural season has been launched by London & Partners, the Mayor’s promotional company for London, and The Brooklyn Brothers.
Part of the Mayor of London’s #LondonIsOpen campaign, London’s Autumn Season showcases this Autumn’s cultural calendar. The Autumn Season kicks off with a launch film that uses London’s iconic cultural buildings to tell the story, against an observational narrated voiceover that welcomes people to London.
Mayor of London Sadiq Khan launched the campaign at the Science Museum with a live performance by LA Salami.
The film sees archive footage of major cultural events projected onto a series of iconic London buildings including The Tate Modern, The Barbican, Whitechapel Gallery, The Science Museum, The Saatchi Gallery and The Tower of London. Throughout the film, up-and-coming spoken word poet, guitarist and Londoner, L.A Salami brings the excitement of the season to life in his own words as the images unfold.
The Autumn Season film will be promoted through VisitLondon.com, the city’s official visitor website, which will showcase the events and exhibitions celebrated throughout the Autumn Season this year.
The campaign is part of the #LondonIsOpen global campaign, which was launched by the Mayor of London last month. The campaign’s intent is to show that the capital is open for business and retains its entrepreneurial and creative spirit.
Chris Gottlieb, chief marketing and communications officer at London & Partners, said: “The Autumn Season is about promoting the unmissable cultural events taking place in the coming months and we wanted the film to represent London’s diverse cultural offering. We used a range of iconic buildings to ensure inclusivity and accessibility amongst a wide audience at home and abroad.
The film showcases all the excitement and wonder that the season has to offer and marks the official opening of the Autumn Season of culture.”
George Bryant, founding partner at The Brooklyn Brothers said: “We shot the film in a way that frames and looks at these London iconic buildings in different and fresh ways. By using projections on the buildings we hope to bring the inside out, sharing a new perspective and opening up their contents to all. Moreover, you’ll see that we go under arches and through a number of gates – specifically to evoke the feeling of inviting people in. London is officially open and we wanted the film to communicate that in subtle ways.”
The Autumn Season launch film is supported by PR, social and digital activity.