Meet & Potato launch immersive brand experience for Mercedes-Benz Vans
Liverpool based, live events and communications agency, Meet & Potato launch a unique brand experience roadshow for Mercedes-Benz Vans after winning a competitive pitch.
Leveraging the power of industry-leading immersive technology to communicate the brand story, the tour begins at the Royal Highlands Show (June 20th-23rd) before visiting The Great Yorkshire Show (July 9th– 11th), Car-Fest North (July 26th– 28th) and Car-Fest South (August 23rd– 25th.)
The roadshow also features at a number of flagship dealerships and corporate events across the country.
A custom-build 16m double-expanding articulated trailer was designed to house a combination of exciting immersive tech experiences.This stunning mobile venue invites visitors to explore Mercedes-Benz Van’s vision for the future of mobility in three multi-sensory zones:
- Today – 360 Virtual Reality (VR) Experience
Visitors take a seat in a motion-controlled VR chair and join a series of business customers to see how Mercedes-Benz Vans keep them moving, while they keep their customers moving, every single day.
- Tomorrow – Augmented Reality (AR) Wall
Equipped with a hand-held tablet device and headphones, visitors embark on a journey of discovery. AR portals and trigger points reveal the exciting new range of Mercedes-Benz Vans Electric Drive vehicles and their integrated digital
system, Mercedes PRO connect– two innovative technologies that ensure Mercedes-Benz Vans get to their destinations faster, whilst supporting a greener and more efficient future.
- Future Vision – Mixed Reality (MR) Experience
Using Magic Leap Lightwear, one of the first to land in the UK, the experience offers visitors the opportunity to move around an augmented city-space featuring robots, drones and autonomous vehicles in Mercedes-Benz Vans vision for the future of mobility.
Nicola Burnside, head of marketing at Mercedes-Benz Vans UK, said: “We are firm believers in bringing our Brand to the people, rather than expecting them to come to us, so this unique mobile trailer truly enables us to share our vision with a wide and varied audience. We know that electric vehicles are high on the agenda of our customers, but beyond that offers new and emerging innovations that could help change the industry forever. By using technology to bring these ideas to life, we hope to demystify and simplify topics such as drones and robots, and how AI can aid businesses great and small to ensure even greater effectiveness and efficiencies.”
Jon Kelly, Founder and MD at Meet & Potato said: “We’re delighted and excited to bring the Mercedes-Benz Vans UK brand story to life with a such an innovative immersive event. The roadshow trailer is set to welcome thousands of guests as it tours the UK and we can’t wait to see their reaction.”