Meridian Foods create immersive Shoreditch pop-up
Meridian Foods will be unveiling a pop-up coffee shop at Box Park in Shoreditch, London. From 15-17thMarch visitors will receive a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment.
The pop-up coffee shop will showcase and educate consumers on the new flavour profile of their Rich Roast range, plus drive home the versatility message that nut butters can be used above and beyond the simple peanut butter on toast by offering Peanut Butter Coffee and Chunky Peanut Butter & Chocolate Cookies
Available all day, the Meridian pop-up café in Box Park, Shoreditch will be encouraging consumers to take some time out of their day to relish in taking some time for themselves or to spend it with friends or loved ones. Busy commuters will also be encouraged to stop by and fuel themselves ahead and during the working day.
Sue McIntosh, head of marketing at Meridian Foods, says: “We hope that in creating a relaxed environment for busy consumers, we can help them to take just a couple of minutes out of their day to relax and enjoy a #MeridianMoment and experience how versatile our products can be.”
We pride ourselves on continuing to drive value and innovation within the nut butter category, and our premium Rich Roast peanut butters will encourage new shoppers to the category, especially those looking for a more intense flavour.”
Meridian will also be gifting each visitor with their own special jar of Rich Roast in an act of kindness and appreciation to say thank you for sharing the moment with them.