Modular Promotional Bus innovation cuts lead times for roadshow activations

Roadshow Promotions, the promotional bus company, has announced the launch of a fleet of Modular Promotional Buses. This new offer is set to transform the way organisations execute their marketing campaigns, providing flexibility, cost savings, and immersive brand experiences for promotional bus tours.

Traditionally, preparing a bus for a promotional or educational tour has taken several months often involving extensive modifications internally and externally both before and after the tour. The new fleet of Modular Buses provides shortened lead times meaning that tours will now be ready in a matter of days.

This game-changing innovation will allow clients to book a bus at short notice to meet time-sensitive marketing campaigns or for when unexpected opportunities or events arise.

“We are incredibly proud of the investment we have made in this innovation,” explained Natasha Greenley, Director of Roadshow Promotions.  “It represents our commitment to providing our clients with the most advanced and efficient solutions available.”

By significantly reducing lead times, offering cost savings and delivering flexibility, the company believes it will allow organisations to maximise their budgets, be creative and seamlessly transition between different marketing initiatives.

The fleet’s versatility will make it suitable for organisations with varying campaign durations, where regional or intermittent tours requiring breaks in between will become more possible. Clients will be able to rest, redress, and reuse a bus for successive campaigns, making it a sustainable and cost-effective choice.

The flexibility to change the layout internally is expected to be popular with clients, allowing them to create the desired seating arrangements, branding, messaging and workspaces they require.

This innovative fleet of Modular Promotional Buses will continue to provide an immersive brand experience. Graphics and branding can be applied to the modular areas both inside and outside the bus allowing for brand visibility. And internally, the layout of seats and worktops can be changed to meet specific requirements whether for training, hospitality, health checks or product demonstrations.

“We believe that this investment will revolutionise the way promotional bus tours are executed and drive impactful results for clients” Natasha continued. “It demonstrates our dedication to staying at the forefront of the industry, continuously pushing boundaries to deliver exceptional value and immersive brand experiences. We are excited to see the transformative impact this innovation will have on our clients’ success stories and look forward to further driving innovation and excellence in the marketing landscape.”