Moonpig and Mind Plant a Smile to seed awareness of mental health
Moonpig.com are bringing their #PlantASmile pop-up garden to London to help raise money for Mind and spread the message that no one should face a mental health problem alone.
The #PlantASmile installation will be coming to London’s Observation Point for one day only, Monday 16th January, and will be open from sunrise and throughout the day. Opening on ‘Blue Monday’, the floral garden serves to highlight the importance of staying connected with loved ones throughout the year, not just on occasions such as birthdays or Christmas.
By collaborating on a day dubbed ‘Blue Monday’, Moonpig and Mind want to highlight the reality of ‘Blue Any Day’ for those living with depression and mental health conditions.
Those who take a photo and share on social media using the #PlantASmile hashtag, to spread the Thinking of You message, will be rewarded with the opportunity to gift a bouquet to a different friend every month for a year.
The floral archways, made up of Moonpig bouquets, and wishing well will give passers-by the opportunity to send a card to friends and family from the Moonpig and Mind ‘Thinking of You’ range, which they can post in the wishing well on the day for Moonpig to deliver.
Moonpig will be also be on hand giving away flower stems to Londoners, letting them take a piece of a #PlantASmile bouquet home with them.
Abi Laditan, PR manager at Moonpig said: “We’re really proud to be partnering with Mind, a charity we consider to be highly-relevant and absolutely vital in our current climate. Our products are all about making people smile, and staying in touch with those we love throughout the year. The #PlantASmile experiential campaign was created to generate awareness of mental health, really engage consumers and to highlight ways in which we can support those we care about. The activity has given us a platform to showcase how best we can support those living with mental health conditions.”
Bespoke ‘Thinking of You’ bouquets and cards will also be available to buy on Moonpig.com from Monday 9th January, with purchases of the range contributing to Moonpig’s donation to the charity, Mind.
The public will also be able to make donations via social media on the day of the installation.