N2O announces partnership with The World Reimagined

Multi-award-winning creative brand experience agency N2O has exclusively partnered with The World Reimagined as their experiential partner for the highly anticipated ‘Triangle of Unity’. This collaboration aims to engage brands in promoting racial justice and unity, leveraging N2O’s expertise to amplify the impact of The World Reimagined’s initiatives.

Co-founded by Michelle Gayle, The World Reimagined has already made a significant impact with its first phase, a groundbreaking art education trail, which saw over 3.7 million people engage with individually decorated globes, generating a substantial economic impact. With phase two, ‘Triangle of Unity’, the charity seeks to redefine the relationships between Europe, Africa, and the Americas through projects focusing on education, arts, business, and innovation.

A highlight of this phase is the Triangle of Unity Community Festival, which will take place during Black History Month, on October 12th and 13th, 2024, at Strand/Aldwych. The event will feature live music, panel discussions, art showcases, and culinary experiences, providing an equitable platform for talent, creatives, and businesses with heritage from Africa, Europe and the Americas.

Jack Horlock, Cultural Partnerships Director at N2O, said: “As the Experiential Partner, N2O is committed to bringing brands into this transformative cause, creating immersive and impactful experiences that align with the festival’s themes of community, networking, and investment. We’re excited to be part of this moment so that people can learn, reflect and celebrate while making real connections with brands who share the very heart of what the charity does in this incredibly powerful time during Black History Month.”

Michelle Gayle, Co-Founder of The World Reimagined, said: “Many people talk about equality. The World Reimagined want the Triangle of Unity Festival to be a moment where people actually experience it. It’s for those who like food, music, art, and hearing intelligent, passionate people speak to come and learn, reflect, and celebrate a history that connects us all. Everyone is welcome to be a part of this positive change. The Triangle of Unity is our second phase, with Learning and Community programmes beyond the festival. It is built around creating solid progress that faces the impact of transatlantic enslavement and honours culture and heritage in a way that benefits all and is not just performative. All the Festival’s partners and collaborators are some of the best creatives, thinkers and entrepreneurs in their fields. We’re thrilled N2O joins that esteemed list as our experiential partner to help brands promote racial justice and spread the core messaging of The World Reimagined’s work.”

The Triangle of Unity Festival will be held from 12th to 13th October 2024 at Bush House in London.

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