Sponsored by leading grocery brands, National BBQ Week both educates and encourages consumers to become better BBQ’ers and enjoy alfresco eating, as our lifestyles continue to be more home-centric.
In recognition of its Silver Anniversary, this year, National BBQ Week will run for two weeks and will offer consumers a longer opportunity to celebrate better BBQ and gastro grilling and allow them to enjoy long-awaited reunions with friends and family, without social-distancing restrictions.
Launching on July 5th and running to July 18th, National BBQ Week, will see the return of live BBQ sampling roadshows, in addition to BBQ events and brand sponsored competitions.
The week will also be supported with a major digital, PR and social strategy – including the launch of a new website, that will act as a ‘go to’ BBQ information resource covering BBQ tips, advice, recipes and BarbiBlog.
The 25th National BBQ Week is supported by leading grocery brands including:
Official BBQ – Wine – Beefsteak Club
Official BBQ – Plant Based – Birds Eye Green Cuisine
Official BBQ – Beer – Budweiser
Official BBQ – Sauce – Bull’s-Eye
Official BBQ – Meat- Sainsbury’s Summer Edition
Official BBQ – Soft Drink – Shloer
Chief GrillMaster and founder of National BBQ Week, Brian George, said: “We are delighted to be celebrating a Quarter Century of Better British BBQ. BBQ & alfresco eating and entertaining is now the UK’s No.1 at-home, summer leisure activity with now 3 out of 4 households owning a BBQ grill.
We’re also delighted to welcome back our major brand sponsors, all of whom we’ve previously worked with over a number of years. With a dynamic market currently worth around £1.7 billion, we predict that, with the lifting of social restrictions, this will significantly increase, delivering up to 200 million BBQ occasions this year, so we’re thrilled to continue to encourage consumers to be Better BBQ’ers.”
For more information, BBQ facts, tips and advice plus brilliant recipes please visit www.nationalbbqweek.co.uk