London Fashion Week (LFW) will be screened to more than 35million people across the country this February. In a collaboration with Ocean, the British Fashion Council (BFC) will be showing LFW footage on 60 outside screens across the United Kingdom, running from 15th – 23rd February, 2016. For the first time LFW will be screened in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle as well as around London at Canary Wharf, Holland Park roundabout, Two Towers West (on the A4/M4 between London and Heathrow) and Westfield.
In the run up to LFW the screens will play footage from SS16 celebrating the talent and breadth of designer businesses and during LFW through daily round ups of the shows and presentations.
Caroline Rush CBE, CEO, British Fashion Council said, “Collaborating with Ocean Outdoor means that we are able to bring British talent and London Fashion Week to more people than ever before. At a time when many conversations are taking place around connecting fashion weeks with consumers, this is a perfect opportunity to reach both new and existing fashion fans throughout the UK.”
Ocean CEO Tim Bleakley said “Our partnership with the British Fashion Council builds on previous London Fashion Week innovations which allowed us to present the UK’s first shoppable billboard in association with Twitter and Topshop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid. This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio.”
As well as the collaboration with Ocean Outdoor the BFC has announced a public programme of events that will run alongside London Fashion Week.
International Fashion Showcase:
The British Council and the British Fashion Council will present work by emerging fashion designers from 24 countries in an exhibition entitled ‘Fashion Utopias’ at Somerset House.
The LFW Daily: The Daily is London Fashion Week’s very own pop-up broadsheet; 50,000 copies are distributed each day at LFW around London.
Sunglass Hut Pop-Up at LFW: Sunglass Hut offers the chance for customers to personalise their very own sunglass case, designed by House of Holland, Julie Verhoeven & Kate Moross. Sunglass Hut have also worked with the BFC and House of Holland to create the Official LFW Tote Bag.
Those visiting Sunglass Hut Between 8th and 14th February have the chance to win tickets to LFW.
London Fashion Week Talk Series Presented by American Express: This season’s LFW Talk Series is open to the public and features interviews with some of fashion’s biggest names
Topshop’s NEWGEN podcast: Each of this season’s NEWGEN designers will talk through their collections and inspirations for this season in a podcast created by Topshop. The podcast will be available to listen to at the NEWGEN installation in the Designer Showrooms at Brewer Street Car Park and also available for the public to listen to online at the Topshop LFW hub.
The May Fair LFW Afternoon Tea: The May Fair hotel will be celebrating London Fashion Week with a new cocktail collection which will be on sale at the May Fair Bar from 19th – 29th February and an afternoon tea at the May Fair Kitchen.
Tattoo London: The Museum of London: The Museum of London is holding a free exhibition on tattooing in London’s long and rich history. The exhibition is part of the yearlong celebration of #PunkLondon.
Fashion to dye for: A colourful history of Killerton’s dress collection: The National Trust will be holding an exhibition at Killerton House in Devon looking at the origins, status and function of colours and dyes and featuring pieces from a 1950’s red silk gown said to have belonged to Princess Margaret to 1970’s blue denim jackets and flares.
Avedon Warhol at the Gagosian Gallery: Iconic images by both Andy Warhol and Richard Avedon will go on show in the first major pairing of two of the most significant artists of the 20th century.
M&S & Alexa Chung collaboration: Alexa Chung has worked with Marks & Spencer to bring together a carefully curated collection bringing M&S archive pieces back to life. The 31 piece collection will be previewed at LFW and will then be available in selected stores in April and online
Fashion Rules: Restyled: The exhibition at Kensington Palace features royal-owned couture pieces from Bruce Oldfield, Catherine Walker, Hardy Amies and Norman Hartnell.
Harris Tweed From The Land: Cumbrian landscape photographer Ian Lawson and The Harris Tweed Authority have come together to create this new exhibition at the Rheged Centre in Cumbria. The images are of the Scottish Outer Hebrides, the remote and romantic home of the world-famous Harris Tweed cloth.