Having launched a strategic environmental programme in 2008, CPM received its first accreditation in 2009 and was recertified in 2011, progressively increasing measures to identify, control and manage the environmental impact of its activities. CPM UK Managing Director Karen Jackson said: “As the UK’s – and in fact the world’s – largest outsourced sales business, we’re […]
Benefit and Starbucks are launching an exclusive partnership which lets customers – and customers friends – enjoy complimentary makeovers across the UK and coffee throughout the Month Of Love. From 1st February, customers can visit any Benefit Cosmetics boutique and collect a coffee sleeve which can be redeemed at any Starbucks store for a buy-one-get-one-free […]
Highjam has expanded its offering to include social media management. After the success of their recent blogger campaign with Yogi Tea which saw partnerships with key UK bloggers including Hemsley & Hemsley rack up over 100,000 impressions, Highjam has been appointed as Yogi Tea’s UK lead social media agency as part of a pan-European team. […]
Sledge are working with New York based charity, We Are Family Foundation for a second year to host the TEDxTeen event at London’s Indigo O2. TEDxTeen is an independently organized TEDx event which is licensed from TED. TEDxTeen combined TEDTalks video, performance and live speakers led by inspiring young adults to spark deep discussion and […]
Third Space, the chain of premier membership fitness clubs, appointed The Flash Pack to create and execute an interactive, socially enabled photo experience to launch the Third Space Tower Bridge fitness club on 19th – 21st January 2016. The Flash Pack’s 360 Bullet Rig was used to create Instagram ready 360 degree images of consumers, […]
Global brand experience agency Momentum Worldwide has announced that Luke D’Arcy will assume the role of President, UK effective January 1, 2016, becoming the global agency head for both the London and Manchester offices. Formerly the agency’s chief marketing officer, D’Arcy now heads the UK’s award-winning product and team, with ultimate oversight of growth, client […]
TRO has hit the ground running this New Year with three new recruits joining the team in January and a further cluster of roles in the recruitment pipeline. Continuing its focus on creativity, the agency welcomes George Bentley and Amy Hopkins who both join as a junior creative artworker, alongside account manager Sophie Randall who […]
Slice, the live events & brand experience agency, has reported a 25% increase in revenue for 2015. This is the third successive year of growth since joint managing directors Tom Rutter and Alec Braun took over three years ago, achieving a total of 113% growth in that time. 2015 has been a pivotal year for […]
Katie Buckett and Alex Pearmain have opened the doors on OneFifty, a new social & digital marketing consultancy. Launching this week, the agency uses data and behavioural modelling to help brands and organisations drive more purposeful digital interactions with the people that really matter and who make a difference. OneFifty has launched with multiple clients […]
Passionate pioneers of London’s artisan gin renaissance, Sipsmith, famous for its London Dry Gin, has teamed up with Ham Yard Hotel in the heart of Soho to serve historically gin-laced winter warmers on the hotel’s hidden roof terrace from the end of January until mid-February 2016. Transporting the enchantment of London winters past to modern […]
Five of the management team at M&C Saatchi have announced they are buying a 30% equity stake of the UK ad agency for an undisclosed sum, following agreement with the M&C Saatchi Worldwide board and the plc board. The five directors are: chairman Tim Duffy, CEO Tom Bazeley, chief creative officer Justin Tindall, chief strategy officer […]
Aperol presents the Spritz Socials, a series of events with speakers including restaurateurs Pizza Pilgrims, blogger The Style Traveller and lifestyle title The Debrief. Hosted in the early evenings and designed to inspire, the talks will offer guests the chance to be one step ahead of the rest when it comes to the need-to-know trends for […]
Road Respect, a road safety campaign in the North East, have rolled out free taxi rides to spread the importance of leaving the car over Christmas in the North East. The #CannyTaxi was developed as part of the #BeHomeForChristmas campaign and the Road Respect branded black cab was out in Newcastle City Centre offering free […]
Freeman, the world’s largest brand experience company, has announced the appointment of Sarah Mayo to the newly created role of marketing director, EMEA. Mayo joined Freeman on the 4th of January, 2016 and will be working to provide marketing expertise for Freeman’s exposition team and its agency service, FreemanXP. Mayo joins Freeman from TRO, where she was […]
The campaign, entitled Dream Bigger, launched on Boxing Day. The campaign runs on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that made the 2016 January Sale the best and most engaging yet. The campaign focuses on the experience that Virgin Holidays can bring, aiming to entice […]
Wasserman Experience has created a pop up store for Spotify, which is aimed at increasing awareness of the music streaming service, as well as educating users understanding around the premium benefits. The activity is part of a growing trend by online brands such as Spotify to merge its service with unique real world experiences, to […]
To celebrate the return of the BBC’s British crime drama, Luther, an innovative mural was revealed at Shoreditch High Street in East London on December 15th. To coincide with the return of everyone’s favourite detective, the producers of the BBC hit show teamed up with Allez! Studio, an immersive content studio (part of Output Group) […]
Forward Media, part of Havas Media Group, has appointed Tony Mattson as its Head of Strategy. He joins the agency this week from UM London where he worked for almost a decade, latterly as Managing Partner, Strategy. In his new role at Forward Media, the newest agency within the Havas Media Group stable, Mattson will […]
OmniServ, an AirServ company has announced that it has acquired Attitude Events, a provider of travel retail and customer service specialists in airports. The move strengthens the company’s travel retail presence and offering in airports across Europe. Through this acquisition, Attitude Events will become part of the Blackjack Promotions division, which focuses on airport retail […]
Shoppers across the nation will be digging a little deeper this year as intu is one of the support partners of Text Santa, ITV’s nationwide Christmas charity. intu has chosen ITV’s Text Santa to be the first national charity it has supported at Christmas to help raise money for Macmillan Cancer Support, Make-A-Wish UK and […]
Ex Pussycat Doll Kimberly Wyatt showed the crowds at Westfield her best #mistletoepout in a live photoshoot for Soap and Glory. Showing off her best poses, Kimberly entertained the crowds with some extraordinary flexible moves. The American singer, dancer and television personality is part of 160 hours of immersive and interactive entertainment in Soap & […]
Independent Events brought an angelic experiential activation to Dalton Park Outlet Shopping Centre, with a team of shopping angels whose job it is to make shopping that little bit easier as we approach the Christmas rush. The group of Customer Service + Shopping Angels descended on Dalton Park Outlet Shopping Centre this festive season, sharing […]
Global brand experience agency Jack Morton Worldwide has been appointed by Kodak to create its presence at drupa 2016—the world’s leading trade show for print and crossmedia solutions. drupa 2016 will take place between 31st May and 10th June 2016 in Düsseldorf, Germany. Jack Morton was awarded the opportunity after developing a new creative concept […]
Ex Pussycat Doll Kimberly Wyatt showed the crowds at Westfield her best #mistletoepout in a live photoshoot for Soap and Glory. Showing off her best poses, Kimberly entertained the crowds with some extraordinary flexible moves. The American singer, dancer and television personality is part of 160 hours of immersive and interactive entertainment in Soap & […]
New research by intu, found that 62% of people found it near impossible to buy for the men in their lives – and 38% said they struggled getting a festive gift for their parents, people who are deemed too difficult to buy for. With many families already planning on what to buy this Christmas, intu […]
A 12-metre-high interactive Christmas tree lit up London this December as part of an out-of-home (OOH) and online campaign from Lloyds Bank in partnership with Kinetic, Greenhouse GroupM and AOL to activate its #loveyoutothestars Christmas message. The experiential Love You to the Stars campaign, saw the giant 3D Christmas tree stationed at London’s iconic Southbank […]
On Wednesday, London commuters were greeted by a herd of cows and dairy farmers as part of a campaign by Arla Foods to raise awareness of how people can support the industry this Christmas. Londoners were greeted yesterday by the sight of a herd of white cows branded with the Arla Farmer-Owned Marque on Wednesday. […]
Santa’s little helpers will be spreading festive cheer to customers at The Liberty shopping centre in Romford, Essex in the run up to Christmas. The elves will be on hand helping customers carry their Christmas shopping, while also running a gift wrapping service, just like they do ever year for Santa himself! “To show that […]
The Prince of Wales attended the Business in the Community Leadership Network event yesterday (9th December) at East London’s Troxy. As President of the charity HRH joined celebrations about the impact of businesses on social and environmental issues. The Prince of Wales joined 500 guests including representatives from social enterprises in the UK together with […]
Bathstore is challenging the nation to make a bubble beard in partnership with DecemBeard, to help people affected by bowel cancer from the comfort of their own home. The bathroom retailer is encouraging the public to get their best soap sculpting skills together and make works of art on their face using just bubbles. Bubble […]
Nepa’s relationship with SF Bio dates back to 2009 and has resulted in one of Sweden’s largest consumer panels, Filmpanelen, with over 69 000 members. Nordic Cinema Group was founded in 2013 when FinnKino acquired SF Bio. This new group is the largest cinema operator in the Nordic and Baltic region. When NCG recently needed […]
Matthew Weiner has been appointed as a Senior Strategist by the international creative content company, The Moment. He joins a growing content strategy team, led by Sandra Peat, and will help to create and execute elegant strategies and inspire creative solutions for The Moment’s brand clients. A former journalist and editor for The Times/FourFourTwo/Goal/CNN, Matthew […]
RPM, has hired Jocelyn Turlan as integrated strategist and Gloria Cheng as senior shopper strategist who will both start immediately. Turlan and Cheng will be working across RPM’s clients including Heineken, Virgin Holidays, Diageo and Sky. Both will report to Head of Strategy, John Viccars, their respective areas of expertise will enhance RPM’s strategic capabilities. […]
Xbox One has launched The Mall, a new eCommerce store that will give people access to their favourite brands from the comfort of their own sofa. This next generation shopping experience is now available to the tens of millions of Xbox One users. It allows users to select a garment and try it on through […]
Budweiser is expanding its ‘Get Home Safe’ campaign for Christmas with presence at nine UK university cities and campuses as part of its ongoing responsible drinking commitments.By the end of Christmas, Budweiser will have distributed over 20,000 bottles of water with local taxi numbers printed on labels, at universities, student nights and music events this […]
PowerReviews releases study on Generation Z shopping habits, statistics show how retailers can win over the cautious Centennial shopper. The next generation of shoppers could be leading a return to in-store shopping, according to new research from PowerReviews, a leading provider of ratings and reviews and Q&A technology to more than 1,000 global brands and […]
The Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, has released its Future 100: Trends and Change to Watch in 2016 report, Exploring, for the second year running, what lies ahead over the next 12 months. Lucie Greene, worldwide director of the Innovation Group says “In 2015, we’ve seen that consumers are joining […]
Continuing last year’s Secret Santander campaign, The bank has launched its new Christmas 2015 advert thanking their customers. It features Jessica Ennis-Hill as Holly the Astonishing Treat Machine, a very special ATM that thanks customers and their children with gifts for the whole family. Customers were given Christmas-themed tasks to complete before the child-sized ATM […]
intu, the leading developer, owner and manager of prime regional shopping centres in the UK, has enjoyed a record breaking Cyber Monday, as consumers flocked to its website in search of special deals. Following on from the strong footfall at intu’s shopping centres on Black Friday and the Saturday, with over 1 million customers visiting […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide in the run up to Christmas to support its new White Wednesdays campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays focuses on the four Wednesdays in December and […]
Supermarket chain Asda has taken to the road, treating shoppers in five city centre locations to a magical Après Ski lodge experience. Customers are being invited to step inside The Lodge and be transportedto a welcoming cabin in the snowy mountains, decked with vintage skis, sledges, Christmas trees and twinkling lights. Brand ambassadors wearing George fairisle jumpers […]
Santa in his sleigh, together with Rudolph and his team of eight reindeer arrived at Peter’s Lane at Liverpool ONE on Friday 20 November. The giant structure made from 700,000 LEGO bricks ,has previously only been seen at Covent Garden,London. The installation has been designed and built by the UK’s only Lego Certified Professional, Duncan […]
Haywards, the British pickled vegetable brand, has been inviting consumers to taste the tang with ‘Pickle Roulette’. The nine day sampling activity brings to life the new revolutionary on-pack ‘tang-o-meter’ that has been created to demystify the pickled vegetable range. The sampling includes a game which gives consumers the opportunity to taste the new and […]
TRO has launched a new annual award scheme in memory of the late Tom Gentle, who was an inspirational leader of the business and TRO’s first-ever employee. The annual ‘TG Awards’ will act as a long-standing tribute to Tom, who is remembered for his generosity, curiosity and passion. Every year TRO employees from around the […]
Retail design installation expert CJ Retail Solutions has announced record business financial growth in 2015. The Runcorn-based company recently revealed it has experienced an increase in turnover of 30 per cent, with figures for this year set at £13.5m, an increase from £10.5m in 2014. The results come after a successful year that saw CJ […]
Having already generated more than 15,000 subscribers, The Economist’s continuing experiential marketing strategy saw the launch of a new campaign today across London, entitled Future Forces. Over the coming months, experiential teams will inspire city centre workers to subscribe to The Economist by introducing them to key innovations that shape our future. Over the next […]
Volvic is expanding its Touch of Fruit Sparkling range with the launch of its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go 500ml format. This is the latest addition to the Touch of Fruit Sparkling range, which launched in January 2015 in 920ml sharing bottles. The launch will […]
To launch Wella Professionals’ key hair trends for 2016, Wella partnered with global brand experience agency, Jack Morton Worldwide to create an experience for a live and digital global audience of stylists and media. TrendVision 2015 took place at The Station, Berlin on Sunday 22nd November. TrendVision premieres the latest hair trends from Wella and […]
Mentos took to the streets of Birmingham to launch ‘Who Says No To Mentos’, an activation that allowed shoppers and commuters to engage with the brand and star in its advertising within Birmingham’s New Street Station from 20th – 22nd November. Part of a global initiative to reposition the brand, Walker Agency devised the outdoor […]
Research by intu shows how consumers plan to shop on Black Friday. Majority of shoppers looking to shop on Black Friday, with three in five respondents (58%) stating that they will shop on the day either online, in store, or both. In 2014, intu saw a 30% increase in footfall in its shopping centres on […]
Following a competitive pitch process, smoothie and juice brand Innocent has brought on board marketing agency Sense to work across a wide range of real world campaigns. Sense will create a new brand activation strategy that will link together existing and new campaigns. These will include diverse types of real word creative executions. Activity […]
Bluewater has launched its new Christmas advertising campaign. Entitled ‘Christmas is here. Make it magical’, the campaign was devised by creative agency, 23red. The campaign encourages people to leave their adult selves behind to see Christmas once more through the eyes of a child. A wide-eyed six-year-old girl is the star of the show, along […]
Event Marketing Solutions (EMS) has unveiled the Exporting is Great roadshow truck, the Export Hub, designed to help the government get UK SMEs face-to-face with live export opportunities. Exporting is Great is the government’s most ambitious export initiative ever. It aims to inspire and support 100,000 additional UK exporters to sell their goods and services […]
Marmite gets personal with new campaign Marmite, Unilevers love it or hate it brand, is tapping into the growing demand for personalised products. Consumers will be given the chance to personalise classic 250g Marmite jars with their or someone else’s name. The personalised jars will be available to buy via a Facebook app, hosted […]
Shopping destination Westfield London has partnered DS Automobiles along with a series of other brands to create the ultimate Christmas experience at the indoor ice rink this year. Designed to engage the estimated 4.5m skaters and non-skaters who will visit the centre throughout the festive period, the ice rink will also house a DS Automobiles […]
Mexico celebrated the Day of the Dead last week at London St Pancras Station with an immersive pop up photo experience created by The Flash Pack. Over the week, 4302 people went through the booth and 1721 photos were taken which resulted in 646 shares on social media. The activity consisted of a five meter […]
The House of Vans restaurant, The Wall SE1 is now opening as a public bar for the first time, allowing visitors to enjoy a festive cocktail or craft beer and cider on Thursdays and Fridays, 4pm-10pm. The experiential venue, renowned as an central London hang out for brand fans of the urban skatewear brand Vans, […]
Explorers of alcohol, Smith & Sinclair, are inviting the curious and adventurous to jump down the rabbit hole and embark on a multi-sensorial journey. Taking over the downstairs of Benefit’s flagship store on Carnaby Street, Eat Your Drink will challenge all perceptions of what alcohol can be by deconstructing cocktails. Visitors can expect an assault […]
Topman, one of the biggest single brand high street retailers in Europe, has teamed up with Projection Artworks to create the brand’s Christmas window display. The Topman 2015 Christmas window is a show-stopping customer experience that uses cutting-edge projection mapping to create a statement window in the brand’s flagship Oxford Circus store. Projection Artworks has […]
Independent Swiss watchmaker and ‘official supplier to the world of aviation’ Breitling celebrated the opening of a new 1500 square foot store at Bluewater with an aviation inspired evening that included appearances by the British Royal Air Force Aerobatic Team, The Red Arrows alongside Breitling Air Race champion Nigel Lamb. The official unveiling of the […]
Following a lengthy shortlisting and selection process, experiential agency 37-Grad have been selected to become the sole German member of The Staffing Collective. Originally formed in the United Kingdom, The Staffing Collective is a collaboration of best in class event staffing and entertainment agencies worldwide, recent memberships include the USA, Italy and Czech Republic. Using […]
Independent Events have blended immersive technologies with experiential marketing this summer, developing the UK’s first Oculus Rift safe driving simulator for Road Respect, a road safety campaign in the North East of England. The Oculus Rift driving simulator focuses on driver behavior, the dangers of drink-driving and has been designed to incorporate iconic North East […]
intu has kicked off the festive season with a TV commercial that will be aired across digital platforms and tailored for regional TV networks around the UK. The fully integrated, through-the-line campaign was developed from insights gained from intu’s extensive customer insights programme, and clearly defines intu’s role in the lives of its shoppers this […]
UK cider brand, Orchard Pig is keen to prove its flying ahead of competitors with an innovative new delivery service. Drones are rapidly becoming part of distribution networks and Orchard Pig, a craft cider brand based near Glastonbury has announced it’s experimenting with its own unique version. Taking it a step further, this delivery service […]
In a continuation of their fashion-themed campaigns, Bueno have launched an initiative giving their customers a chance of winning one of ten fashion prizes every day as well as exclusive offers from a range of Bueno’s fashion and beauty brand partners. Over the course of a prize-packed 13 weeks, almost 1,000 prizes will be given […]
Jack Daniel’s has partnered with Kinetic to deliver a red-hot Out of Home (OOH) campaign to help launch the newest addition to the Jack Daniel’s family – Jack Daniel’s Tennessee Fire. The campaign, planned and executed by Kinetic, the global leader in planning and buying OOH media, and MediaVest will see three 2D installations of […]
French liqueur Cointreau is set to become the very first spirit brand to be retailed at Liberty of London. Forming an influential partnership, Cointreau will support a series of high profile activations with Liberty of London across the coming year. To kick off the collaboration, Cointreau recently supported the launch of managing director Ed Burstell’s […]
Starbucks has announced the launch of its Red Cup Christmas campaign, featuring season favourites such as Gingerbread Latte, Toffee Nut Latte, Eggnog Latte and Honey and Almond Hot Chocolate. Created and executed by Manning Gottlieb OMD in partnership with Fuse Sport + Entertainment and Mobile5, the campaign will kick off with a socially charged, bespoke […]
Sales people are more single-minded when it comes to achieving their goals than any other profession, according to research conducted by specialist recruiter Randstad Sales, Marketing and Retail. In a survey of 10,728 working Brits – including 630 sales professionals – conducted as part of the annual Randstad Award , almost seven in ten sales […]
Reflecting its more strategic direction and bolder ambition, real world marketing agency Sense has taken on Francesca Zedde as Planner. Moving from JWT, where she spent two and half years, Zedde’s career began in Milan, including roles at Saatchi & Saatchi and TBWA. “These are exciting times at Sense,” said planning director Alex Smith. “We’ve […]
OmniServ, a subsidiary of ABM and a UK airport service contractor, has developed a new partnership with London Heathrow Airport and Wildstone Airports to start selling media across its inter-terminal bus fleet, offering brands an untapped opportunity to engage with a captive audience. The first-of-its-kind offering will enable brands to completely immerse into the environment […]
Brits are not waiting for Christmas to get spending at the shops. New research by intu shows the majority of British adults have a full shopping list to complete before the end of November – and what they are planning to buy often depends on where they live. Following reports of resurgent consumer confidence in […]
CJ Retail Solutions has announced the appointment of marketing director Mike Houghton to its board. In his new position at the Runcorn-based agency, Mike will be responsible for ensuring that the company’s values and proposition are communicated and implemented correctly. This will involve working hand-in-hand with the sales and operations teams on a day-to-day basis […]
Cadbury’s latest confectionery, Marvellous Rocky Mallow Road, tours shopping centres across the UK in a two-day sampling drive at the end of October. Families will be offered free samples of the new Marvellous Rocky Mallow Road chocolate bar, which launched in September. Cadbury brand ambassadors, provided by Blackjack Promotions, clad in branded Cadbury caps and […]
To celebrate their ninth Birthday, teapigs is hosting their 3rd Free Tea Day, giving out over 100,00 cups of tea. Commuters can pick up their free teapigs samples at Waterloo, Charing Cross, Brentford, Liverpool St, King’s Cross, Birmingham New St, Manchester and Leeds Train stations from 8am-9.30pm. From 10:30pm – 2:30pm the teapigs birthday party […]
tfconnect and AEO are joining forces on a range of initiatives aimed at addressing the talent equation in the events industry. The tfconnect ‘hrconnect’ group, launched two and a half years ago, has, among other things, partnered with AEO to evolve and develop the AEO salary survey which benchmarks salaries benefits and packages across a […]
Shoppers in Covent Garden were treated to a ‘joynormous’ surprise from Freddie Flintoff on 29th September. Channelling the ultimate genie, Flintoff made dreams come true as he brought joy to unsuspecting passers-by to celebrate the launch of Cadbury’s new ‘Joynormous’ on pack promotion. Taking street entertainment literally to the next level, the crafty cricketer hid […]
Haribo prepared London commuters for Halloween by erecting a giant trick or treat door in Victoria Station today. Commuters were encouraged to dress up In the spooky accessories supplied and knock on the 3.5.m high door to see what lis behind. From behind the door, treats from Haribo’s Halloween range, were given out with a […]
On October 21st, Starbucks unveiled ‘a theatre for Reserve coffee’ with the opening of a new concept store situated in the heart of London’s theatre district on Upper St Martin’s Lane. The first of its kind in Europe, the new Starbucks Reserve bar offers a multi-sensory experience built around its array of exclusive Reserve coffees […]
Grass Roots, provider of employee and customer engagement solutions, announces that its Customer Engagement centre of excellence has been recognised by client Center Parcs as ‘Best Supplier’ for 2015. Center Parcs is a short-break holiday company which operates five holiday villages in the UK. The company holds its internal annual supplier awards each October and […]
Samsung’s experiential showcase, the Samsung Galaxy Studio, is open to customers. The Studio, which will be open from Friday 23rd October to Tuesday 3rd November, in Westfield White City’s Main Atrium gives visitors the chance to experience Samsung’s new intuitive wearable experience, the Gear S2 smartwatch and other never seen before in the UK devices. […]
TomTom launched their latest Spark and Runner 2 exercise watches with an experiential event bringing together exercise and music at London’s Ministry of Sound, supported by Infinite Group. The launch party was inspired by Ministry of Sound’s work creating a bespoke 30-minute mix for the new TomTom watches, called ‘Running Trax’, designed to help improve […]
The National Trust unveiled the final part of its integrated ‘Coast’ campaign, with an online film showcasing the Nation’s Ode to the Coast. The campaign celebrates the fiftieth anniversary of the National Trust’s Neptune Coastline campaign and aims to raise public awareness and affinity with the charity’s work protecting 775 miles of coastline, for ever, […]
Omniplex Group operates cinemas in 22 locations in the Republic of Ireland and Northern Ireland. It is the largest cinema company in Ireland and is 100 per cent Irish-owned. React Surveys supports quality standards at Omniplex with a mystery shopper programme that includes assessment of the overall presentation of the cinema and the customer experience […]
Global research and insight company, IRI, has launched its new Price & Promotion report, looking at trends in pricing and promotion of fast-moving consumer goods (FMCG) in Europe, including the UK. It provides marketers and retailers with valuable insights, enabling them to benchmark trends and plan future paths for growth Price and Promotion in Western […]
Slingshot Sponsorship have announced that they have made the shortlist in the ESA Excellence Awards three times. Against fierce competition with a significant increase in award entries this year, Slingshot have been shortlisted within the B2B Activation Award for their work in securing Hill Dickinson as a sponsor for GB Taekwondo, focused on reinvigorating staff […]
The next three weeks will see offices across the country invaded by brightly dressed Ryvita Fruit Crunch teams, handing out free samples of the crispbread snack. Their mission is to provide a sweet escape to the dreaded mid-morning and mid-afternoon slump that can be a daily issue for workers and their employers. Included in the […]
This month, intu’s 15 branded centres will be delivering a brand immersion campaign to promote the Snoopy and Charlie Brown: The Peanuts Movie, ahead of its release on December 21. “Earlier this year we delivered the first national UK shopping centre brand immersion campaign for the launch of animated film, Home. It was a great […]
Infinite Group used A chart-topping DJ mixing and scratching decks and a competitive buzz wire game to promote TomTom’s products. Staff from the Swindon-based field marketing agency attended the Dixons Carphone Autumn Retail event to demonstrate the products including the TomTom Bandit camera, TomTom Spark exercise watch and the full TomTom sat nav range. Dan […]
Tonight The Flash Pack will showcase its multi camera Bullet Rig and Retro photo booth at the FMBE awards held at the Troxy. The Flash Pack Bullet Rig creates a 360 degree ‘Matrix’ style image of a person frozen in action. This custom built technology fires the cameras simultaneously to capture the images and then […]
Holmes & Marchant has created the branding for the first London Transport Museum pop-up shop in the capital, opening this week. The agency’s branding work has added energy and immediacy to the museum’s identity, creating a compelling offer for consumers. The pop-up shop sits in South Kensington’s Tube station, will be open daily from 10.00 […]
Shoppers in Covent Garden were treated to a ‘joynormous’ surprise from Freddie Flintoff on 29th September. Channelling the ultimate genie, Flintoff made dreams come true as he brought joy to unsuspecting passers-by to celebrate the launch of Cadbury’s new ‘Joynormous’ on pack promotion. Taking street entertainment literally to the next level, the crafty cricketer hid […]
BEcause Brand Experience has announced two key strategic appointments: Jon Spary as head of new business and Lyn Warner as finance director. The new hires will both be instrumental in BEcause achieving its ambitious plans for growth. Brand experience agency BEcause has appointed Jon Spary as its head of new business. The new hire comes […]
Originally formed in 2013 by UK agency, Kru Live, The Staffing Collective is a collaboration of best in class agencies worldwide; agencies that specialise in event implementation, staffing and entertainment. Following a lengthy selection process the group now has members appointed in 32 countries. When selected each member agrees to work to the same high […]
intu is seeing in the new season’s fashions in high-flying style as it collaborates with distinguished print designer Celia Birtwell. Celia Birtwell has created an exclusive intu Jacobean print as part of intu’s autumn/winter 2015 fashion campaign, ‘Turn over a new leaf.’ The designer print has been transformed into a flowing gown by Manchester School […]
Global sport and entertainment business, CSM, has announced it is setting its sights on investing in North America and Asia following the completion by Providence Equity Partners (“Providence”) of the acquisition of Chime, CSM’s parent company. Investment in these regions will be complemented by the strong organic growth that has been the hallmark of CSM’s […]
Golf fans saw records broken at the British Masters in Woburn as Matt Fitzpatrick, who at the age of 21 made him the youngest player in the field; was crowned champion with his first professional title win. Throughout the event running from the 8th to the 11th of October ,over 57,000 supporters were kept refreshed […]
Bulmers cider brought artists from across the music spectrum together for an exclusive concert at One Mayfair in London on 13th October, pioneering a new grime-orchestral sound as part of the brand’s #LiveColourful LIVE campaign. Grime artist, Lethal Bizzle, Hollywood composer, David Arnold, and in-demand British singer songwriter, Sinead Harnett, appeared on stage together for […]
Fenwick, which has been Newcastle’s retail flagship for more than 130 years, has crossed the river to intu Metrocentre, Gateshead – and its 13,000sq ft. Christmas Wonderland, at the Platinum Mall, opens on Saturday 17 October. Until January 2016, it will be bringing shoppers everything from decorations, cards and wrapping paper to trees, food and […]
Over the last few weekends, Bassetts Vitamins have brought a rainbow park to shopping centres up and down the country with help from Brey Leino. The Rainbow Park is an interactive experience that supports Bassetts ‘Family life with more colour‘ campaign and encourages children to be active and creative. Upon entering the rainbow park, which […]