Bluewater, Europe’s leading retail and leisure destination, has won a coveted British Council of Shopping Centres (BCSC) Purple Apple Award for its #packyourbags holiday-themed digital campaign
The Macallan and BEcause will give guests the opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.
TransferWise and House of Experience’s Banker Holiday
Harrods has unveiled its store-takeover concept – Pop-Up Flowers
Old El Paso and UM London are celebrating ‘Cinco De Mayo’ (the Fifth of May) at London’s Victoria Station.
Unilever UK’s ice-cream brand-Magnum, launches a £13 million marketing campaign devised by Mindshare, Kinetic and Exterion Media.
This week at Marketing Week Live in London Cosine exhibited their service offering, Bee.
The store is seeing its new programme as a new era for its sampling and experiential activity
RPM has embarked on a nationwide sampling tour with Nescafe Azera
Transferwise and House of Experience encourage commuters to wake up to hidden fees with latest stunt.
GreenVale celebrates an outstanding response to their current ‘Potato Pals’interactive initiative.
A popular shopper attraction, Music Cube is now promised as a returning attraction to Westfield later this year.
The Economist and Sense take experiential sub promotions to Europe.
Paddy’s Bathroom gives tiny tots the chance to rock their favourite celebrity bubble hairdo
Intu branded shopping centre’s latest marketing campaign, ‘The Big Treat’, is expected to bring customers by the million this May.
TAAP’s software is already widely used in the Automotive industry, from manufacturers collecting customer data at events, through to organisations who co-ordinate vehicle movements
The Field Marketing and Brand Experience Awards has announced that categories for 2015 are now open to entry, with a closing deadline eleven weeks away, on Monday July 6th 2015
Dorset Cereals appoints Circle Agency to design and manage its new summer experiential tour
Gü opens UK’s first ‘dining for one’ experience
Something’s in the Water underground
Eight-year-old Mackenzie Toal, from Prudhoe, is appointed intu Metrocentre’s first ever Head of Fun.
The integrated marketing effort will inflate interest
RPM teamed up with Britvic to create the event
Dr. Oetker is building its marketing momentum following on from a frozen sculpture PR stunt last month. The stunt marked a £2m integrated advertising campaign for Dr. Oetker’s Ristorante brand
The Yes Agency hits the road with Peperami Pork Juice sampling tour
The tour began in London’s famous Portobello Road, fittingly taking the brand back to its roots to celebrate the launch of the new Green & Black’s Organic THIN
Badger Ales has announced that it will be the official beer partners to CarFest North and South 2015
Santander is inspiring SME owners through a ‘Breakthrough Box’ concept currently touring the UK.
Talkwalker has launched a social data app for business intelligence
Marking BSH Home Appliances’ single biggest investment in new product development, Event Marketing Solutions launches Neff UK road shows
Peterborough’s Queensgate Shopping Centre has announced the winners of its first ever ‘Growing Greener Awards’ at a ceremony in London,
Yesterday Westfield hosted the European Film premier of The Avengers: Age of Ultron
Grande Marque champagne house Pol Roger cements its support for elite British Eventing by announcing a three-year association with the challenging 4 star event
Virgin Money has partnered with RPM for the 6th successive year to deliver their experience at the Virgin Money London Marathon Expo
Zeo has appointed Ambient Media Worldwide Ltd to run a London-focused sampling campaign throughout the summer.
Kaon’s new marketing platform brings up to three times faster UI with a more intuitive user experience
Award winners included My Monopoly Live at Westfield Stratford City
Experiential and events specialist Slice and Bupa UK have unveiled Feel Great Britain, a new programme, aimed at inspiring the nation to feel great in order to improve their overall health and wellbeing.
Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.
Royal Caribbean International Launches ship with spectacular naming ceremony
British luxury and sports car manufacturer, Jaguar, was announced today as The Official Car of The Championships
Grass Roots, the provider of employee and customer engagement solutions, announces the appointment of Daniel Gilgado Sanchez and the opening of a new office in Barcelona, Spain
AddingValue, the communications agency that influences the way audiences engage with brands has appointed Jaron Wikler as its development director
Oxxygen Marketing’s Max Jenvey, a “food-to-go guru” will share industry insights at the Retailer’s Hub, National Convenience Show (NCS) 2015 21st April ’15, the only independent event for the UK convenience sector.
This May bank holiday, Whynot! is hosting the second annual Malaysia Kitchen Spring Market Event
Attendees at a new festival celebrating data-inspired creativity will experience the unique sensation of hearing the emotional highs and lows of their lives online turned into music and mixed by Ministry of Sound.
The energetic team will activate for Lucozade Sport in London on 26th April at at Excel before the marathon
OneBigStar supplied full technical production across eight sites at Aintree Racecourse for the 2015 Crabbie’s Grand National Festival.
Lifestyle and culture PR consultancy Full Fat has announced its appointment as the UK launch agency for Toyota Motorcar Corporation’s (Toyota) latest initiative ‘Feeling The Street’
Tribe take guests on a ‘five-minute holiday’ to South Africa using Oculus Rift.
Primesight, in conjunction with On Device Research, has launched Primemobile Live.
Samsung hosted the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK
DIY and home improvement specialist Wickes, celebrated the launch of its new look stores in Doncaster and Chatham with a weekend of festivities.
The peanut power peanut butter team will have celebrity support
Jam and conserve brand Bonne Maman announces a nine month tour which welcomes the public to explore the ‘House of Bonne Maman’.
Russian Standard is on the hunt for Master of the Mule 2015
Samsung takes over Harrods in retail first with Cheil UK
The events at both Kew and Land’s End have been delivered by agency SGA Productions
A fish sculpture made with ice and money is highlighting food waste
Origami £10 beagles have been released in London and Bristol
Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour
A team of entrepreneurs and business leaders will begin an expedition to the North Pole on 31st March 2015 in support of The Prince’s Trust, with the aim to raise money to help more than 250 disadvantaged young people begin careers as entrepreneurs.
The Outdoor Media Centre (OMC), the marketing body for the Out Of Home (OOH) media sector, announced the arrival of its new council members on April 1st.
Events crewing company Gallowglass has welcomed new regulations being introduced by the Government to clamp down on false self-employment.
Heathrow Airport has been gearing up for Easter weekend by giving families travelling through the airport a bit of a surprise, with the Easter bunny turning out to greet lucky travellers.
Old Speckled Hen, the leading premium ale brand in the UK, is set to kick off the Easter festivities early, rewarding its loyal fans and intriguing the nation with the launch of an exciting new ‘Hunt for a Hen’ campaign.
Reebok, together with live brand experience agency BEcause has kicked off an experiential campaign
Creative marketing agency, RPM have been reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience
Response One and Asos launch partnership to strengthen targeted promotions
The Individual Agency embarks on a nationwide sampling tour, on behalf of Cott Beverages, to launch the new packaging and design of Old Jamaica to the trade
A scheme at the North East shopping centre which gives Police cadets the opportunity to experience a busy nightshift has been so successful that it is going to be rolled out nationally.
The Omnicon agency is preparing to extra Olympic work
Nestlé Cereals embarks on a nationwide tour today, with a giant 10ft long caterpillar made out of whole grain breakfast cereals
Natural History Museum is giving delegates the chance to embark on a virtual reef dive around the venue as its newest exhibition ‘Coral Reefs: Secret Cities of the Sea’ will be offered as an additional venue space to event organisers from March 2015.
FieldStar partners with the University of Derby to create the Certificate in Professional Field Sales
MaxiNutrition gives grass roots rugby teams the chance to play at Twickenham Stadium in the first MaxiNutrition Rugby Cup
Aztech Films secures contract with Thomas Cook
Beyond Red is a new venture that has emerged to offer sponsorship agency Redmandarin an activation arm.
Viber users were given VIP access to the Jameson Empire Awards last night, as breaking news from the ceremony and back stage was revealed in real-time, live on Viber Public Chats.
Land Rover yesterday launched its Rugby World Cup 2015 campaign by asking some of its most high-profile Rugby ambassadors to lend a hand at a grassroots match in Hampshire, England.
The Last Sipper is set for Easter Sunday
CPM, the world’s largest outsourced sales business, has consolidated its relationship with the newly-formed Association of Professional Sales (APS) through the direct personal involvement of two of its Board Directors
Event Supplier, Aztec Event Services has announced that it has just secured the International Organisation for Standardisation (ISO) 9001 certificate.
TransferWise has appointed House of Experience as their retained agency of record in the UK.
Cereal Partners and McCann London launch a new campaign for Shreddies, aiming to help solve some of Britain’s little gripes.
The Mayor of London and Jack Morton Worldwide announce a unique three-year sponsorship opportunity for London’s New Year’s Eve celebrations.
Global market and shopper intelligence firm IRI, has received ISO 9001:2008 certification for its global Analytic Centre of Excellence.
Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities
TeamHaven has been selected to help manage Huawei’s European retail team and provide standardised reporting across all their European retailers.
A leading member of a top pop group has stepped up to support a major fundraising event organised by the North East’s leading shopping centres.
intu, the leading owner and manager of prime regional shopping centres in the UK, is bringing big bunny Mim-Mim, star of the popular animated CBeebies series, Kate & Mim-Mim to its centres for a big bunny bonanza
Westfield will partner with Inition to host Future Fashion – an immersive pop-up experience at Westfield London and Stratford City, which will present a brand new way of experiencing the season’s trends through technology
Festival goers at this year’s Snowbombing, which takes place from April 6-11 in Mayrhofen, Austria, will experience the future of hassle-free buying thanks to the introduction of RFID-enabled wristbands
Playmaker, a new partnership between agencies Square Melon and Tribe has been announced
RPM has collaborated with Sky to design a Scottish subsidiary of its groundbreaking Sky Academy Skills Studios, with the objective of raising aspirations and improving key life skills of young people aged 8-18.
Royal Baby betting stakes were raised as 10 corgis took to the track to help punters determine the name and sex of the next Royal baby.
N2O’s ’taxman’ gives away free money with Santander and Citigate Dewe Rogerson
A 400 cubic metre dome erected on London’s South Bank provided the housing for a pop-up immersive exhibition – ‘Encuentrate con Mexico’ – hosted by the Mexico Tourism Office between 25 February and 11 March.
World’s brightest projection finds home in London department store
The Rugby Football League enteres a six-year partnership with Upshot