First Great Westerners get colourful with Blackjack
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First Great Western and Blackjack tour the South West with giant colouring-in board.
News
Square in the Air takes the lead for Betway Queen Mother Champion Chase
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Betting,sporting and gaming specialists PR and marketing agency Square in the Air has activated a promotion for Betway at the Chetenham Festival
(Heart) and David Beckham take over Wellington Arch with Haig Club
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Haig Club illuminates Wellington Arch with help from (Heart) productions, Sweet & Chili and Harwood Arms
innovision delivers Great-ness in Shanghai
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Working with British Government, sponsors and curators, the London-based agency delivered a three-day Festival, hosted at the Long Museum in Shanghai, designed to showcase the creativity and innovation of the British industry.
Space and Nivea get ready for shopper showers
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Wash outs are on their way!
intu Metrocentre fashions event for knitters
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North East knitters have cast on and let their true colours shine to create a range of woolly wearables for an unusual type of shopper.
Volvic Juiced brings Burst of Sunshine to Britain with two new flavours
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Volvic Juiced brings Burst of Sunshine to Britain with brands biggest marketing campaign
Coca-Cola and will.i.am bring Ekocycle to Harrods
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The Coca‑Cola Company and will.i.am announce the arrival of the Ekocycle brand in the UK
Gü gives Virgin Atlantic passengers their just desserts
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Blackjack to power Gü’s ABC1 passenger sampling campaign at Gatwick Airport
New Tlantic InStore Tracking application maximises retail sales
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Tlantic, a global developer of retail solutions, launches a new inStore tracking application at RBTE.
Primesight uses audio to raise Cancer awareness
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A ‘coughing’ bus shelter will target Scottish residents to raise awareness for the signs and symptoms of lung cancer.
Grolsch gets set for 400th year celebratory roadshow
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As part of a global campaign. Grolsch, has launched “Celebrating 400 years of Originality” in the UK
Wearables market value researched
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With the launch of the highly anticipated Apple Watch looming, research analysed by experience agency Fizz* has found that almost half of Britons are willing to spend £111 on a newly launched piece of wearable technology,
Pigs from Space help Coral trot up CheltenHAM winners
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Creative agency Space is putting bookmaker Coral in the winners’ enclosure with an extraordinary festival of micro-pig racing to coincide with the Cheltenham Festival that runs from 10 to 13 March
Gorilla secures Isle of Man Contract to deliver TT Mayhem for next 2 years.
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Event production specialist Gorilla, has been awarded the contract to deliver the TT entertainment programme for 2015 and 2016, by the Isle of Man Government Motorsports Team
Teletrack Developments releases Teletrack PLUS for on the go reporting
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Teletrack Developments release their latest reporting solution
Imagination takes visitors on a connected journey for Ford at Mobile World Congress 2015
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Global creative business Imagination has created a socially connected stand for Ford at this year’s Mobile World Congress, the world’s biggest technology event, which attracts over 85,000 visitors.
Stuart Broad announced as new Hardys ambassador
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Hardys, one of the world’s most powerful wine brands, has cemented its position as cricket’s premier wine brand by teaming up with England cricketer, Stuart Broad.
Westfield to launch Future Fashion
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Westfield has announced its latest spring/summer fashion project entitled Future Fashion, which will present a brand new way of experiencing the season’s trends through technology.
Markatis launches to facilitate mobile and retail card payments
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Markadis, a new merchant card payment provider on the market, has launched its face-to-face, on the road, pay by phone and ecommerce card acceptance solutions for retailers and sales representatives
Curl’s Best Friend pops up in Soho for Benefit Cosmetics
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To celebrate the launch of its revolutionary new mascara, Roller Lash, iconic beauty brand Benefit Cosmetics is launching a vibrant three-storey curl and cocktail bar, ‘Curl’s Best Friend’
Land Rover converts to rail to engineer a stunt to film
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Land Rover has confirmed the world’s first premium compact SUV convertible will go on sale in 2016 by releasing a unique underground testing film.
Pop Up Cookspace adds to its experiential credentials
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The company’s products and services are used to support a myriad of foodie events including festivals, trade shows, product launches, retail marketing and cookery schools
Kinetic Active launches in Germany
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Kinetic Worldwide, the global leader in planning and buying Out of Home media, launches its Kinetic Active division in Germany
iPro Sport sponsors League 1 Cup
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The RFL has announced that it has agreed a three-year partnership with leading isotonic sports drink iPro Sport to sponsor Rugby League’s newest competition, the League 1 Cup.
Babybel plays it for cinema laughs for Comic Relief
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A combined agency team and Primesight are helping Babybel combine with Comic Relief’s ‘make your face funny for money’ fundraising initiative.
EMC gets set for EMEA roadshow
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Event Marketing Solutions (EMS) has recreated the EMC2 Customer Forums on a more intimate and local stage to engage IT professionals across Europe, the Middle East and Africa
Oakley’s retail warriors choose TeamHaven for Europe
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Oakley will deploy TeamHaven for all of its retail field team in Europe
Pets at Home shares the secret of success with new brand
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The pet superstore is going share how their team developed a successful new brand, Barkers, from concept to creation on 18 March at a CIM Cheshire event hosted by the University of Chester, Warrington Campus.
Anchor launches school baking kits
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To celebrate practical cookery being back on the curriculum, Anchor is celebrating with free baking for school kits
Snow princess set for school holiday greetings
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Heathrow Airport is bringing a touch of winter magic and a sparkle of glamour to families travelling out of Terminal 4 during the half-term holiday, with the help of Blackjack Promotions.
OXO tower gets a Frizz Ease makeover from Sense
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The OXO Tower one of London’s most iconic landmarks, was transformed last week by a stunning 3D projection featuring celebrity, Millie Mackintosh
Apothic Red offers dark side analysis at Old Spitalfields
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A captivating pop-up bar for Apothic Red, booked with JCDecauxLive, is located at London’s iconic Old Spitalfields Market from Friday 13th February to Thursday 19th February at 11am – 7pm.
intu brings immersive film experience nationwide
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The brand immersion campaign embraces ambient media, workshops and experiences aimed at children of different ages, and personal appearances from the film’s leading character.
Lego Overtakes Ferrari as the World’s Most Powerful Brand
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Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.
Kleenex kisses in stations with smp and JCDecauxLive
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Kleenex deilvers a kiss for Valentine’s Day
intu Lakeside opens customer lounge
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intu, the leading owner and manager of prime regional shopping centres in the UK, has opened a world-class customer lounge
Vapestick announces its Style Icons
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The electronic cigarette brand Vapestick, together with head judge Mischa Barton, has selected two winners
OCD’s awarenes drive in Europe with EMS
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The Clinical Lab MEC will be unveiled to OCD’s EMEA organisation today before embarking on a tour of Europe.
Anchor Cheddar goes on sandwich tour
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Kicking off on Thursday 6th February, the Anchor Cheddar ‘The Cheese Sandwich Needs You’ tour will be travelling the breadth of the country, taking in over 100 different locations in a bid to save the classic cheese sandwich.
Sky Sports supports Rugby League development with Sky Try
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The RFL and Sky Sports today launched Sky Try, an exciting new initiative that will reach 700,000 people over the course of the next seven years.
Kru picks up The Tab’s partnership for student campaigns
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Specialist staffing agency Kru Live has partnered with student business The Tab.
Umbro’s Velocita blind tested on Hackney Marshes
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Agency RPM helped Umbro to deliver the brand experience
Giant Stig in Warsaw
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The giant sculpture is helping to launch BBC Brit
Big Picture
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Big Picture is one of the UK’s premiere Field Marketing Agencies specialising in consumer electronics. Field Marketing Gold Winner 2014 for Most Effective In Store Sales Demonstrations
Kreate celebrates 20 years with charity announcement
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Kreate has announced that it is sponsoring 20 children from Africa, ensuring that those children will have the funds needed to receive a proper education.
Daniel Ricciardo helps Infiniti launch stores at Westfield
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The experiential stores are also enabling test drives
TRO reappointed for BMW PGA Championship at Wentworth activation
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TRO has been re-appointed by BMW Group UK to activate the brand’s sponsorship of the BMW PGA Championship at Wentworth Club for the next four years.
Event Marketing Solutions launches Ortho Clinical Diagnostics into Middle East
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Ortho Clinical Diagnostics (OCD) will demonstrate its medical solutions to healthcare providers in the Middle East as it embarks on a month-long roadshow with Event Marketing Solutions.
Fuse and TRO combine for Nissan’s UEFA Champion’s League Festival work
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Fuse Sport + Entertainment and TRO, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Berlin, June 2015.
Danone Activa sees digital and shopper tummy action
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Danone Activia is launching a £2.5m media campaign to kick start a healthy 2015.
ODM Sales and Field Marketing
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ODM is an award-winning sales and field marketing agency, specialising in developing and running face-to-face customer engagement programmes.
RPM set to help shoppers try on a Virgin Holiday
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RPM has launched an experiential campaign, ‘Try on that holiday feeling’ for Virgin Holidays to showcase three of its most exciting and exotic locations
Foolproof acquires Knit to combine experience design and technology forces
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Foolproof, a key experience design specialist in the UK has acquired Knit, the creative technology company.The move positions both Foolproof and Knit at the forefront of multichannel experience design.
Blackjack unveils iCademy
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iCademy bills itself as a learning management system
Defender outlines its own story in the sand
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Land Rover has gone back to the place where it all began to start a year-long celebration of the iconic Defender.
Thursday night’s entertainment for shoppers at The Bridges
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The Sunderland shopping centre has a late shopping programme of events lined up
Private Label growth reported by IRI
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The special report provides an insight into how private label is performing across seven European countries, including the UK, France, Germany, Italy, The Netherlands, Spain and Greece, and in the US.
Ladbrokes Challenge Cup announced with brand engagement plan
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The RFL has agreed a three-year partnership with betting and gaming giants Ladbrokes to become title sponsors of Rugby League’s most famous and historic competition, the Ladbrokes Challenge Cup.
Motion Experiential partners to add virtual engagement
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Motion Experiential has partnered with leading Bristol based technology company Opposable Games to offer Virtual Reality brand experiences.
Jack Morton Worldwide appoints Timo Kiuru for Seoul
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Timo, who was previously creative director and founding partner of Finnish event agency Boogie, joins the agency this month.
Slingshot formalises its Sponsorship Sessions
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Slingshot Sponsorship has announce it has expanded its Slingshot Sponsorship Bootcamp training to now provide full day, in-depth Sponsorship Sessions held each month in London
Purity partners with Chinese agency Verve
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Brand experience and staffing agency, Purity, has announced a partnership with the leading Chinese event marketing specialist, Verve International
Gorilla helps John Lewis animate teddies in store for Christmas children
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Specialist event production company, Gorilla Marketing & Events created a state of the art, 360 degree, teddy bear scanner for John Lewis’ flagship store on Oxford Street
Banking survey shows opportunities in at retail
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Market Force has just announced the findings of a consumer survey
Retail Marketing wins Thames business award for employee engagement
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The team behind FMBE gold success has again impressed as a valued employer
New CEO announced as Gary Reynolds becomes Chairman of GMR
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Gary Reynolds, founder of global experiential marketing agency GMR, is stepping into the role of Chairman. Cameron Parsons, the agency’s COO, will be replacing him as global CEO.
2Heads gains Fast Track 100 listing
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Creative agency 2Heads appears for the first time in The Sunday Times Virgin Fast Track 100 listing. The annual league table ranks Britain’s 100 private companies with the fastest growing sales over their latest three years. To be included in the listing, which also features fashion retailer Victoria Beckham, retailer Oak Furniture Land and cycling […]
First Great Western gets globe going to capture hearts and data
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British train operator First Great Western has partnered with the UK’s leading staffing solutions, travel retail and experiential specialist Blackjack Promotions for the second year runnin
Macsween Haggis goes on tour with Circle
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Pioneering the future of Scotland’s national dish, Macsween Haggis has launched a social media and experiential campaign called #MealMakeover, activated by brand experience experts Circle Agency.
CPM lands Asda Mobile and Phone Shop contract
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Sales development agency CPM has been appointed to provide the sales and management staff for Asda’s phone shop estate – selling Asda Mobile’s own Pay As You Go network and Pre Pay and Post Pay
Jack Morton releases brand insights white paper
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Jack Morton Worldwide, the global brand experience agency has released a whitepaper on ‘What people will want from brands in 2015’
Absen concludes European tour in Berlin – next stop ISE
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Absen Optoelectronics, a global manufacturer of LED displays, has reached the end of its European Roadshow.
Mobikats launches iBeacon Mobile Marketing Platform
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iBeacons have the potential to become the next generation marketing tool for retailers, museums, sport arenas and entertainment centres Award-winning app developer Mobikats today announces the launch of its enterprise-grade Beura iBeacon Platform.
Living The Dream’s Zoe listed in Elle’s elite
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Zoe Jackson, founder of Living the Dream, the team behind the dance troupe who performed at the FMBE awards 2014, has been listed as one of the Top 100 Inspiring Women
The Fine Confectionery Company and Blackjack team up pre-Christmas
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The Fine Confectionery Company has teamed up with experiential agency Blackjack for a pre-Christmas push for its iconic Jelly Belly US jelly bean range and Niederegger Lubeck German marzipan.
intu scoops food court BSCG gold award
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Leading UK shopping centre owner intu scooped a Gold Award from the British Council of Shopping Centres for its contemporary, cutting-edge food court at intu Lakeside, designed by Rawls.
EMS kick starts its £1m vehicle investment with ‘Exposure’
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Event Marketing Solutions (EMS) has unveiled the latest addition to its fleet of roadshow trucks with ‘Exposure’, marking the start of a £1m investment planned for 2015.
Posh pooches can now enjoy Arden Grange at Elite Hotels
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Luxury hotel brand, Elite Hotels, who pride themselves on accommodating their guest’s beloved canines, is delighted to announce their new partnership with Arden Grange, an independent, family run British company that has been producing super premium dog food since 1996.
Brand Belief completes Lunchtime saga
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Since October 16th, Brand Belief’s new ‘It’s Lunchtime’ campaign has served lunch to over a quarter of a million consumers throughout the South East
SpaceandPeople announces agreement with Grand Central Birmingham
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SpaceandPeople is to manage experiential space and promotional activity within major retail destination integrated into redeveloped Birmingham New Street Statio
Bluewater models Tesla pop-up
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Land Securities has announced that Tesla, the premium electric vehicle manufacturer, has opened a pop-up store at Bluewater
intu’s Christmasologists get ready to Love Christmas Even More
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Market leading shopping centre owner intu is anticipating a busy Christmas period and strong footfall.
Rob Allen steps down as executive chairman of TRO
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Rob Allen will step down as executive chairman of TRO at the end of November 2014
Iain Glen gets reading going with Nook and ESI Media
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Iain read Treasure Island by fellow Scotsman Robert Louis Stevenson at Jubilee Primary School in Brixton on 18th November
Ratchet Clothing opens online and offline with intu Lakeside
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Ratchet Clothing, created by 18 year old Dhillan Bhardwaj from Derbyshire, has teamed up with the UK’s largest prime national shopping centre operator intu, opening a 1,300sqft store at intu Lakeside
Butlins invests £16m in Minehead resort to attract business delegates
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Butlins has announced plans for a new West Lakes Village at its Minehead site in Somerset, available to hire as an innovative accommodation option for any conference or event booked at the resort.
Highjam launches an annual conference
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Agency Highjam, has launched its Annual Networking Conference for Entrepreneurial Businesses and Marketers
Jet Screen shows Klass for Littlewoods and JCDecauxLive
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Myleene Klass appeared as a magical genie on London’s Southbank this week to grant lucky shoppers’ Christmas wishes in a Littlewoods experiential campaign with JCDecauxLive.
Land Securities announces FMBE Awards prize draw winner
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The draw was held for FMBE awards attendees
intu geared up for Black Friday weekend
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Strong footfall anticipated due to exciting events and promotions at intu centres
Kinetic and BBC kick off campaign for FA CUP
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The BBC is launching giant projections of the FA Cup over the weekend to celebrate the start of this year’s tournament, with the activity created and planned by MEC, Kinetic and Ambient Media.
Tanqueray set to draw on hosting history with pop up
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Tanqueray is throwing opens the doors for people to explore life after prohibition, with an exciting new pop-up experience themed on the era.
Rare specimens on show at experiential Natural History dinner
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“rhubarb” hosted an experiential and delicious networking evening with Heston Blumenthal for key industry event management companies and party planners, exclusively taking place amongst the rare specimens of the Spirit Collection at the Natural History Museum.
Rockar Hyundai’s omni-channel store opens at Bluewater
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The new digital store provides Bluewater’s guests with an omni-channel purchasing and ownership experience that challenges the traditional model of buying a car.
Projection Artworks and BA map out London to Singapore.
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Projection Artworks has undertaken an ambitious multi-media mapping project to celebrate British Airways’ inaugural A380 flight from London to Singapore.
Rakuten brand premieres in UK with Hometown London and Kru Live
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Rakauten, a brand stabled with Viber, Wuaki TV and Kobo is alunching in the UK. Rakuten is a Japanese online retailer and direct competitor to Amazon and the fast growing Chinese business Alibaba.
Sunderland gets set for Christmas events
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A magical programme which will see light projections, fireworks, street entertainment and a celebrity light-switch on, will ensure that this Christmas is the best one yet in Sunderland.
intu Trafford Centre lit up by Union J
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Four-piece boy-band, Union J, flicked the switch on more than £1M of decorations yesterday evening in front of thousands of excited shoppers at intu Trafford Centre in Manchester in a special hour-long event.
Sacla’ appoints Life for below-the-line work
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Sacla’, the original Pesto Pioneer, has appointed independent integrated agency Life as its lead below-the-line agency.