The Moment has appointed Will Glynn-Jones as director of experience from Arc Worldwide to strengthen its presence within the events and experiential marketing sector.
iD Staffing,hold auditions for the latest Sage appliance, ‘The Boss’ in London on the 25th of August.
Snog and iD launch summer sampling experience across six of the UK’s biggest festivals
On 18th July 2015, the National Trust’s Brancaster Activity Centre is celebrating officially re-opening to the public, with the support of National Trust’s corporate partner, Panasonic
Extreme has launched a specialist marketing and sponsorship service.
Snozone has announced the appointment of Slingshot Sponsorship as its commercial partner to recruit fresh, like-minded brand partners across events, sponsorship and hospitality.
Brey Leino hits the road with Bonne Maman’s ‘la tournée’ experiential roadshow
Leading UK bank first direct is launching ‘No, Thank YOU’, a social media campaign to show how much it values its customers’ positive feedback on social channels, by providing them with an unexpected ‘Thank you’.
Large Creative and Kru Live take Canon to Goodwood and Eroica Britannia
StubHub UK contracted Circle Agency to launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, 18th – 28th June 2015.
Natural Insight, a global leader in enterprise workforce management for retail merchandising and field marketing announced today that REL Field Marketing has deployed Natural Insight to help simplify the management of its 700 person mobile workforce.
Golf legend Sam Torrance recalled some of the most iconic moments of his 40-year career when he returned to The Belfry to film a series of videos with Caledonia Best
iD Staffing, is set to relaunch their specialist Event Manager Training Academy in London on the 14th July.
PROPERCORN unveils interactive installations in key locations in Brixton and Shoreditch.
The 150th anniversary of The Salvation Army International Congress, Boundless, saw representatives from over 126 countries join in celebration at The O2 Arena last week.
NBC Universal Parks & Reports is celebrating the first birthday of the Diagon Alley attraction at its Universal Orlando theme park with some magical fun at King’s Cross station
Nespresso has launched a brand experience campaign, promoting the Nespresso Club to consumers at key events across the UK and Ireland
Batiste, the UK’s number one dry shampoo experts, are launching their new Stylist range at Westfield White City from 3-4 July through a unique hair styling experience.
Free from tedious queues, strict dress codes and bouncers that resemble Bond villains. Neave’s Pop Down Bar is the antidote to pop-up bars everywhere.
A host of retailers were invited to try out the new Firestone Multiseason tyre in Hamburg, before swapping motoring activities for music acts at the Hurricane Festival in Hamburg.
Athletic footwear apparel and accessories brand, New Balance, has embarked on a 2 week brand experience campaign to support the launch of the 996v2 Tennis Shoe
Live event and experience agency innovision was tasked with developing a dedicated area for Facebook at this year’s Cannes Lions International Festival of Creativity to showcase the power and potential of creative storytelling on Facebook and Instagram.
McLaren Honda Formula 1 driver and Santander ambassador, Jenson Button, has launched the inaugural Santander Cycles’ Summer of Cycling festivals at the Science Museum in London. On June 30th.
Isaac Waddington, a contestant on Britain’s Got Talent, officially launched Tickle the Ivories, which is run in partnership with Open Culture and is now in its fifth year.
Global Entertainment, the content creation arm of Global, has announced a major investment in Broadwick Live
When the latest Disney On Ice production ‘Princesses & Heroes’ was brought to the Middle East by Sports & Entertainment Solutions FZ LLC, Showforce provided the full spectrum of staffing solutions.
Lipton and iD encourage Londoners to break their routines with interactive sampling campaign.
Manifest has been appointed to deliver PR and Social for Berliner Pilsner. The agency is tasked with launching the brand into the UK market and building brand awareness for Berliner amongst consumers and potential stockists.
‘Wimbledon Awaits’ is a multi-faceted campaign on behalf of The All England Lawn Tennis Club (AELTC), organisers of the famous tournament, created by agency Space
The new tradition is back
Advantage Sales & Marketing LLC (Advantage) and Smollan Group (Smollan) has announced the formation of a strategic international partnership to become the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers.
TransferWise, the London-based international money transfer platform, broke a Guinness World Record last night by creating the world’s largest currency symbol made out of people
Neilson Active Holidays is offering consumers in malls the chance to Have A Go Before You Go in an experiential campaign with JCDecauxLive.
British luxury brand, Jaguar, used ground-breaking innovation to create a multi-sensory ‘VIP Purple Carpet’ at the WTA Pre-Wimbledon Party on Thursday 25 June.
Muriel is a luxury branding and omni-channel retail strategy specialist with over 25 years of experience
The UK’s first savoury cocktail bar will open in London in July, showcasing a range of exclusive savoury cocktails from snack makers, Jacob’s, and world-renowned mixologist, Matt Whiley.
When Gorilla Marketing & Events Ltd was ready to start building the obstacles for the Rat Race Dirty Weekend at Burghley House, Gorilla had the opportunity to ‘warm-up’ its construction crew with an architectural project at a nearby primary School.
evian is launching a daily content series to share reactions to every day of The Championships, Wimbledon, recorded from inside the brand’s Live young Suite.
Specialising in brand partnerships, experiences and storytelling, WeAreFearless will be the first agency in its field to integrate ‘consumer neuroscience’ at the heart of its strategic approach.
The move by Bel UK will be the first time a food brand in the UK has used virtual reality technology combined with sensory effects to get consumers closer to the best ingredients.
Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a unique and interactive space.
Following the success of last year’s Citroën exhibition stand at Goodwood, which saw Crown design, build and manage the brand’s presence at the Festival of Speed including the unique #myairbump experiential activation, the agency will be working with Citroën and the DS Automobiles brand again
The new team, named Land Rover BAR, was announced today at the home of Ben Ainslie Racing in Portsmouth, UK.
Sacla surprised pupils and teachers alike at a primary school in Buckinghamshire by serving linguini and an impromptu opera performance at lunchtime.
Experiential space specialists Looking Glass, part of the Limited Space Media Group, announced its appointment by the Jockey Club Racecourse group’s London Region
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”.
Commuters travelling through Piccadilly Circus Tube station will be able to enjoy a moment of purity thanks to evian’s new pop up shop.
danio.,the strained yogurt brand is unleashing a #HungerCry campaign across social media, out of home print ads, video on demand and a will include a rather outspoken experiential stunt.
On June 16, a pop-up phone booth appeared in Central London, giving passers-by the chance to reconnect with their fathers , inspired by the nation’s favourite fictional father Bryan Mills (Liam Neeson).
Promotional staff from Lola Staffing worked at Denham Aerodrome for the HQ Aviation, world class helicopter pilot training, flying club & helicopter maintenance, which celebrated its 4th year of activity.
Horse again triumphed over man in the legendary Whole Earth Man V Horse race in Llanwrtyd Wells, Powys, mid-Wales
Whynot! takes ‘Casa Havana Mojito’ to Taste of London.
Event proffessionals take to the street for the Howards Way Walk, raising money for the Pancreatic Cancer Research Fund.
Brand experience agency, Purity, has announced two new campaign wins both of which go live this month.
Agency whynot!, in partnership with Heineken, have created a unique 12 metre-high Strongbow Tree to be the central part of the cider brands’ activation for Parklife and Isle of Wight festivals.
Sense secure a grand total of six Institute of Promotional Marketing awards.
TRO is collaborating with Sheffield Hallam University to develop an a course in ‘International Events Management with Experiential Marketing’ to start in September 2016.
When reality channel TLC airs new episodes of LOVE LUST OR RUN, viewers will be able to shop along in real time with style guru Stacy London using new Go2Buy technology.
Swimmers taking a morning dip were surrounded by work normally found in London’s Affordable Art Fair in the middle of the swimming ponds at Hampstead Heath .
Weetabix On The Go is shows people across Britain how to make the most of their mornings with a new social media and experiential campaign.
Westfield has announced the return of MUSIC CUBE – the innovative pop-up live music festival –to Westfield Stratford City and Westfield London
England Golf, the governing body for all amateur golf in England, has appointed leading sport and entertainment agency Generate to develop a long term commercial and marketing strategy.
RBS selects decisioning and analytics from Pegasystems to help it reach its goal of becoming the number one UK bank for customer service
Universal Pictures has deployed a world-first Out-of-Home campaign with JCDecaux transforming London Waterloo into the Jurassic World theme park in the lead-up to the film’s release.
Westfield London and Westfield Stratford City announce a brand new festive experience brought to life by DreamWorks Animation.
Ethical investment company Abundance is launching its new ‘Consequences’ campaign by depositing a branded pink shipping container outside London’s Canary Wharf underground station.
Service Graphics, the St Ives Group-owned large format print specialist, has announced a Sole Supply Agreement with Galebreaker Group to promote its high-level banner system, Ad-Cassette.
Westfield has brokered a year-long partnership with Whirlpool to launch the ‘Main Ingredient’, a series of live cooking demonstrations at Westfield Stratford City’s fully-functioning show kitchen, the Great Eastern Kitchen
Agreement sees railway station parcel shop specialist join DPD’s growing Pickup network
The British Amateur Boxing Association (BABA) has agreed a two-year deal with PharmaNutricals to be its Official Nutrition and Sports Drink Partner.
This week Nissan celebrate the Barcelona v Juventus UEFA Champions League Final in Berlin with an innovative experiential fan experience at the UEFA Champions Festival at the Brandenburg Gate
As the world’s gastronomic elite gathered in London to find out who was on 2015’s “World’s 50 Best Restaurants” list last night, Bray Leino ensured they dined on world class Norwegian Cuisine.
Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event on Tuesday night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.
30 foot T-rex shocks Londoners
The campaign reached out to 6033 primary schools
As part of the late night shopping activities in the city centre, shoppers will come face to face with Tiny the Stegosaurus
FIFA will once again throw open the doors of its Global Stadium, this time for the FIFA Women’s World Cup Canada 2015 kicking off on 6 June
Creative marketing agency, RPM has teamed up with Sky and British Cycling for the seventh consecutive year to deliver their annual series of Sky Ride events.
Dove Men+Care, Unilever’s leading male skincare brand,announce a new partnership to become Official Tournament Supplier of Rugby World Cup 2015.
Crown support Graduate Fashion Week with their Awards Show
12 teams of Epson resellers across the globe came together for a legendary weekend of football, Manchester United Legends and festivities at Manchester United’s Old Trafford stadium.
Independent Events ventured down the rabbit hole this half term holiday with an experiential activation in Eldon Garden Shopping Centre.
Powerforce leads a major sales distribution drive for Chi Coconut Water and The Giving Tree vegetable and fruit snacks
Highjam Marketing has expanded their B2B offering after recent successes have seen an IPM award nomination for their ongoing campaign for POD Food and a new win with speciality cheese brand Norseland.
The Purple Agency, part of Adare, has created a major channel promotion for leading cooling and refrigeration company, Danfoss
Anchor Cheddar, along with Whynot!, have been on a mission for the last four months to remind the nation of the great taste of Anchor Cheddar Cheese Sandwiches.
Westfield and experiential events agency Bigger have collaborated to launch burger joint, Shake Shack at Westfield Stratford City
Kicking off this past weekend, TRO’s BMW account team delivered the eleventh consecutive brand experience for BMW at the prestigious BMW PGA Golf Championship
Student marketing agency, BAM, is working with commercial property giants, Land Securities, to offer brands a platform to connect with more than 70,000 students.
Malaysia Kitchen, the program created by the Malaysia External Trade Development Corporation (MATRADE) to promote Malaysian food and products within the UK, is taking a tour of Tesco across the UK to sample key products.
Maison Mumm and Mark Ronson launch the world’s first digitally connected champagne bottle. On the eve of the 2015 Monaco Grand Prix
An innovative campaign to increase subscriptions to leading business title The Economist was named best Direct and Promotional Strategy at The Drum Marketing Awards 2015.
Global social media agency We Are Social in collaboration with some of Singapore’s rising artists, launched a one-night-only urban art exhibition, #LightAndSeek that brought to life a series of artworks projected at ten different locations around the city using the new Lenovo YOGA Tablet 2 Pro’s built-in projector
Russian Standard Vodka is behind the ‘Let’s Go’ appeal
Today Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the European Formula One season by announcing plans to bring Martini style to racing.
Intu Metrocentre was crowned overall winner at the British Council of Shopping Centres Purple Apple Marketing awards in London last night, as more than 500 professionals from across the retail property marketing industry gathered to honour the best in the business.
Bluewater, Europe’s leading retail and leisure destination, has won a coveted British Council of Shopping Centres (BCSC) Purple Apple Award for its #packyourbags holiday-themed digital campaign
The Macallan and BEcause will give guests the opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.
TransferWise and House of Experience’s Banker Holiday
Harrods has unveiled its store-takeover concept – Pop-Up Flowers