evian to to share daily reactions to Wimbledon Championships
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evian is launching a daily content series to share reactions to every day of The Championships, Wimbledon, recorded from inside the brand’s Live young Suite.
News
WeAreFearless launches with consumer neuroscience up front
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Specialising in brand partnerships, experiences and storytelling, WeAreFearless will be the first agency in its field to integrate ‘consumer neuroscience’ at the heart of its strategic approach.
Boursin head out on experiential tour with BEcause
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The move by Bel UK will be the first time a food brand in the UK has used virtual reality technology combined with sensory effects to get consumers closer to the best ingredients.
RPM creates a Sky Sports News Studio at Goodwood
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Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a unique and interactive space.
Crown returns to Goodwood with Citroen as #myairbump continues
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Following the success of last year’s Citroën exhibition stand at Goodwood, which saw Crown design, build and manage the brand’s presence at the Festival of Speed including the unique #myairbump experiential activation, the agency will be working with Citroën and the DS Automobiles brand again
Land Rover’s experiential head announces Ainslie America’s Cup support
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The new team, named Land Rover BAR, was announced today at the home of Ben Ainslie Racing in Portsmouth, UK.
Sacla brings Italian opera to an English canteen
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Sacla surprised pupils and teachers alike at a primary school in Buckinghamshire by serving linguini and an impromptu opera performance at lunchtime.
Looking Glass is appointed exclusive experiential agents for Jockey Club London
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Experiential space specialists Looking Glass, part of the Limited Space Media Group, announced its appointment by the Jockey Club Racecourse group’s London Region
Primesight, GTN and MediaCom connect DOOH and radio for Lucozade
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In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”.
evian’s first pop-up hits Piccadilly
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Commuters travelling through Piccadilly Circus Tube station will be able to enjoy a moment of purity thanks to evian’s new pop up shop.
danio calls on Brits to unleash their #HungerCry
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danio.,the strained yogurt brand is unleashing a #HungerCry campaign across social media, out of home print ads, video on demand and a will include a rather outspoken experiential stunt.
Londoners Reconnect with ‘Taken for granted’ Dads
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On June 16, a pop-up phone booth appeared in Central London, giving passers-by the chance to reconnect with their fathers , inspired by the nation’s favourite fictional father Bryan Mills (Liam Neeson).
Lola Staffing flies high at Denham Aerodrome
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Promotional staff from Lola Staffing worked at Denham Aerodrome for the HQ Aviation, world class helicopter pilot training, flying club & helicopter maintenance, which celebrated its 4th year of activity.
Whole Earth Man V Horse has a winner
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Horse again triumphed over man in the legendary Whole Earth Man V Horse race in Llanwrtyd Wells, Powys, mid-Wales
Whynot! activates ‘Casa Havana Mojito’ at Taste of London
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Whynot! takes ‘Casa Havana Mojito’ to Taste of London.
Event industry netwalks across London
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Event proffessionals take to the street for the Howards Way Walk, raising money for the Pancreatic Cancer Research Fund.
Two Wins For Purity
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Brand experience agency, Purity, has announced two new campaign wins both of which go live this month.
whynot! supports Strongbow with Festival Tree
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Agency whynot!, in partnership with Heineken, have created a unique 12 metre-high Strongbow Tree to be the central part of the cider brands’ activation for Parklife and Isle of Wight festivals.
Six awards for Sense at IPM awards
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Sense secure a grand total of six Institute of Promotional Marketing awards.
TRO announces education meets business developments with Sheffield Hallam
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TRO is collaborating with Sheffield Hallam University to develop an a course in ‘International Events Management with Experiential Marketing’ to start in September 2016.
New Go2buy platform allows TLC viewers to shop while they watch
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When reality channel TLC airs new episodes of LOVE LUST OR RUN, viewers will be able to shop along in real time with style guru Stacy London using new Go2Buy technology.
Floating Masterpieces take to the water
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Swimmers taking a morning dip were surrounded by work normally found in London’s Affordable Art Fair in the middle of the swimming ponds at Hampstead Heath .
Weetabix On The Go launches #MorningCheats campaign
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Weetabix On The Go is shows people across Britain how to make the most of their mornings with a new social media and experiential campaign.
Westfield announces return of Music Cube
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Westfield has announced the return of MUSIC CUBE – the innovative pop-up live music festival –to Westfield Stratford City and Westfield London
England Golf appoints Generate for commercial and marketing brief
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England Golf, the governing body for all amateur golf in England, has appointed leading sport and entertainment agency Generate to develop a long term commercial and marketing strategy.
Royal Bank of Scotland drive cultural change with full focus on excellent customer service
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RBS selects decisioning and analytics from Pegasystems to help it reach its goal of becoming the number one UK bank for customer service
Universal Pictures and JCDecaux transform Waterloo into Jurassic World
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Universal Pictures has deployed a world-first Out-of-Home campaign with JCDecaux transforming London Waterloo into the Jurassic World theme park in the lead-up to the film’s release.
Westfield to Launch New Santa’s Grotto featuring Cinematic Shrek Experience
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Westfield London and Westfield Stratford City announce a brand new festive experience brought to life by DreamWorks Animation.
The7stars and Abundance hijack Canary Wharf in ‘Consequences’ campaign
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Ethical investment company Abundance is launching its new ‘Consequences’ campaign by depositing a branded pink shipping container outside London’s Canary Wharf underground station.
Service Graphics and Galebreaker Group join forces to offer high level banner system
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Service Graphics, the St Ives Group-owned large format print specialist, has announced a Sole Supply Agreement with Galebreaker Group to promote its high-level banner system, Ad-Cassette.
Westfield and Whirlpool Partner for Live Cooking Events in the Great Eastern Kitchen
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Westfield has brokered a year-long partnership with Whirlpool to launch the ‘Main Ingredient’, a series of live cooking demonstrations at Westfield Stratford City’s fully-functioning show kitchen, the Great Eastern Kitchen
DPD and Doddle team-up for smart commute and collect service
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Agreement sees railway station parcel shop specialist join DPD’s growing Pickup network
The British Amateur Boxing Association’s two year partnership with PharmaNutricals
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The British Amateur Boxing Association (BABA) has agreed a two-year deal with PharmaNutricals to be its Official Nutrition and Sports Drink Partner.
FUSE & TRO champion the fan with Nissan and UEFA
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This week Nissan celebrate the Barcelona v Juventus UEFA Champions League Final in Berlin with an innovative experiential fan experience at the UEFA Champions Festival at the Brandenburg Gate
Norwegian Seafood Council Influences the world’s culinary elite
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As the world’s gastronomic elite gathered in London to find out who was on 2015’s “World’s 50 Best Restaurants” list last night, Bray Leino ensured they dined on world class Norwegian Cuisine.
The Macallan unlocks the doors to its temporary London lair
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Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event on Tuesday night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.
T-rex tours London
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30 foot T-rex shocks Londoners
Anchor’s baking kit campaign a success
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The campaign reached out to 6033 primary schools
The Bridges promotes late night shopping with Jurassic stunt
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As part of the late night shopping activities in the city centre, shoppers will come face to face with Tiny the Stegosaurus
Seats ready in the #FIFAWWC Global Stadium
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FIFA will once again throw open the doors of its Global Stadium, this time for the FIFA Women’s World Cup Canada 2015 kicking off on 6 June
RPM riding high With Sky Ride and British Cycling
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Creative marketing agency, RPM has teamed up with Sky and British Cycling for the seventh consecutive year to deliver their annual series of Sky Ride events.
New Rugby World Cup 2015 partnership with Dove Men+Care
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Dove Men+Care, Unilever’s leading male skincare brand,announce a new partnership to become Official Tournament Supplier of Rugby World Cup 2015.
Crown support Graduate Fashion Week Awards Show
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Crown support Graduate Fashion Week with their Awards Show
Epson’s top resellers retreat at Old Trafford Stadium
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12 teams of Epson resellers across the globe came together for a legendary weekend of football, Manchester United Legends and festivities at Manchester United’s Old Trafford stadium.
Mad Hatter’s Tea Party at Eldon Garden Shopping Centre
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Independent Events ventured down the rabbit hole this half term holiday with an experiential activation in Eldon Garden Shopping Centre.
Distribution drive for a healthy new pairing for Powerforce
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Powerforce leads a major sales distribution drive for Chi Coconut Water and The Giving Tree vegetable and fruit snacks
Highjam marketing grows B2B experiential marketing division
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Highjam Marketing has expanded their B2B offering after recent successes have seen an IPM award nomination for their ongoing campaign for POD Food and a new win with speciality cheese brand Norseland.
Purple creates ‘quietly efficent’ promotion for danfloss
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The Purple Agency, part of Adare, has created a major channel promotion for leading cooling and refrigeration company, Danfoss
Anchor Cheddar team successfully save the cheese sandwich
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Anchor Cheddar, along with Whynot!, have been on a mission for the last four months to remind the nation of the great taste of Anchor Cheddar Cheese Sandwiches.
Westfield and BIGGER launch Shake shack at Stratford
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Westfield and experiential events agency Bigger have collaborated to launch burger joint, Shake Shack at Westfield Stratford City
TRO’s summer of sport
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Kicking off this past weekend, TRO’s BMW account team delivered the eleventh consecutive brand experience for BMW at the prestigious BMW PGA Golf Championship
BAM Agency secures student shopping events with Land Securities.
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Student marketing agency, BAM, is working with commercial property giants, Land Securities, to offer brands a platform to connect with more than 70,000 students.
Malaysia Kitchen embarks on Tesco sampling tour
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Malaysia Kitchen, the program created by the Malaysia External Trade Development Corporation (MATRADE) to promote Malaysian food and products within the UK, is taking a tour of Tesco across the UK to sample key products.
Mumm and Mark Ronson launch the world’s first connected champagne bottle
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Maison Mumm and Mark Ronson launch the world’s first digitally connected champagne bottle. On the eve of the 2015 Monaco Grand Prix
Award win for challenging cat poo campaign by Sense for The Economist
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An innovative campaign to increase subscriptions to leading business title The Economist was named best Direct and Promotional Strategy at The Drum Marketing Awards 2015.
Lenovo and We Are Social amplify artistic event in Singapore
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Global social media agency We Are Social in collaboration with some of Singapore’s rising artists, launched a one-night-only urban art exhibition, #LightAndSeek that brought to life a series of artworks projected at ten different locations around the city using the new Lenovo YOGA Tablet 2 Pro’s built-in projector
House of Davai at Lost Village set for Grandmaster opening
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Russian Standard Vodka is behind the ‘Let’s Go’ appeal
Terrazza Martini readies for starring role on F1 tour
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Today Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the European Formula One season by announcing plans to bring Martini style to racing.
intu Metrocentre wins accolade for its 1000 crystals community connection
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Intu Metrocentre was crowned overall winner at the British Council of Shopping Centres Purple Apple Marketing awards in London last night, as more than 500 professionals from across the retail property marketing industry gathered to honour the best in the business.
Bluewater wins digital accolade for #packyourbags
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Bluewater, Europe’s leading retail and leisure destination, has won a coveted British Council of Shopping Centres (BCSC) Purple Apple Award for its #packyourbags holiday-themed digital campaign
The Macallan and BEcause to host sensory tour
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The Macallan and BEcause will give guests the opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.
TransferWise exhibits Banker Holiday
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TransferWise and House of Experience’s Banker Holiday
Harrods immersive Pop-Up Flowers
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Harrods has unveiled its store-takeover concept – Pop-Up Flowers
Old El Paso and UM London celebrate Cinco De Mayo
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Old El Paso and UM London are celebrating ‘Cinco De Mayo’ (the Fifth of May) at London’s Victoria Station.
Unilever unveil Magnum’s new variants
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Unilever UK’s ice-cream brand-Magnum, launches a £13 million marketing campaign devised by Mindshare, Kinetic and Exterion Media.
Cosine unveils its experiential Bee at Marketing Week Live
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This week at Marketing Week Live in London Cosine exhibited their service offering, Bee.
Morrisons Live gets underway with N2O
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The store is seeing its new programme as a new era for its sampling and experiential activity
RPM’s Nescafé Azera sampling roadshow.
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RPM has embarked on a nationwide sampling tour with Nescafe Azera
TransferWise awakens commuters to hidden fees
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Transferwise and House of Experience encourage commuters to wake up to hidden fees with latest stunt.
GreenVale Potato Pals promotions grows profits
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GreenVale celebrates an outstanding response to their current ‘Potato Pals’interactive initiative.
Westfield promises award winning Music Cube will return
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A popular shopper attraction, Music Cube is now promised as a returning attraction to Westfield later this year.
The Economist launches cat poo coffee subs campaign in Europe
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The Economist and Sense take experiential sub promotions to Europe.
World’s first Bubble Barber pops up in London
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Paddy’s Bathroom gives tiny tots the chance to rock their favourite celebrity bubble hairdo
Intu’s nationwide ‘Big Treat’
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Intu branded shopping centre’s latest marketing campaign, ‘The Big Treat’, is expected to bring customers by the million this May.
TAAP reaches out from Silverstone to fleet sector
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TAAP’s software is already widely used in the Automotive industry, from manufacturers collecting customer data at events, through to organisations who co-ordinate vehicle movements
FMBE Awards announces 2015 categories
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The Field Marketing and Brand Experience Awards has announced that categories for 2015 are now open to entry, with a closing deadline eleven weeks away, on Monday July 6th 2015
Dorset Cereals appoints Circle agency for summer tour
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Dorset Cereals appoints Circle Agency to design and manage its new summer experiential tour
Gü’s Dessert Island puds
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Gü opens UK’s first ‘dining for one’ experience
Buxton relocates in London for a day
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Something’s in the Water underground
Intu Metrocentre appoints ‘Head of Fun’
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Eight-year-old Mackenzie Toal, from Prudhoe, is appointed intu Metrocentre’s first ever Head of Fun.
Multi-agency push helps Aussie breakfast bounce into Britain
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The integrated marketing effort will inflate interest
Bartenders showcase Pepsi at Village Underground
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RPM teamed up with Britvic to create the event
Dr Oetker exploits its frozen assets
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Dr. Oetker is building its marketing momentum following on from a frozen sculpture PR stunt last month. The stunt marked a £2m integrated advertising campaign for Dr. Oetker’s Ristorante brand
The Yes Agency and Peperami embark on Pork Juice PR stunt
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The Yes Agency hits the road with Peperami Pork Juice sampling tour
Purity delivers Edelman’s Green and Black’s Organic tour
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The tour began in London’s famous Portobello Road, fittingly taking the brand back to its roots to celebrate the launch of the new Green & Black’s Organic THIN
Badger Ales set to sample and sell via CarFest sponsorship
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Badger Ales has announced that it will be the official beer partners to CarFest North and South 2015
Santander inspire SME owners with ‘Breakthrough Moments’ Festivals
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Santander is inspiring SME owners through a ‘Breakthrough Box’ concept currently touring the UK.
Talkwalker launches a world first for business intelligence
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Talkwalker has launched a social data app for business intelligence
EMS takes Neff and Bosch on tour with Mobile Training Academies
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Marking BSH Home Appliances’ single biggest investment in new product development, Event Marketing Solutions launches Neff UK road shows
Queensgate Shopping Centre announce Growing Greener Award winners
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Peterborough’s Queensgate Shopping Centre has announced the winners of its first ever ‘Growing Greener Awards’ at a ceremony in London,
Wesfield hosts Avengers premier
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Yesterday Westfield hosted the European Film premier of The Avengers: Age of Ultron
Pol Roger announced as Official Champagne of Land Rover Burghley Horse Trials
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Grande Marque champagne house Pol Roger cements its support for elite British Eventing by announcing a three-year association with the challenging 4 star event
RPM produce the ultimate experience for runners of the Virgin Money Marathon
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Virgin Money has partnered with RPM for the 6th successive year to deliver their experience at the Virgin Money London Marathon Expo
Zeo partner with Ambient to re-launch brand
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Zeo has appointed Ambient Media Worldwide Ltd to run a London-focused sampling campaign throughout the summer.
Kaon introduces advanced B2B marketing platform
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Kaon’s new marketing platform brings up to three times faster UI with a more intuitive user experience
BCSC Opal Awards recognise immersive and experiential winners
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Award winners included My Monopoly Live at Westfield Stratford City
Slice and Bupa encourage Britain to Feel Great
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Experiential and events specialist Slice and Bupa UK have unveiled Feel Great Britain, a new programme, aimed at inspiring the nation to feel great in order to improve their overall health and wellbeing.
Space and Coral take a punt on royal baby activity
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Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.
Anthem of the Seas is Officially Named
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Royal Caribbean International Launches ship with spectacular naming ceremony
Jaguar announced as a Wimbledon sponsor
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British luxury and sports car manufacturer, Jaguar, was announced today as The Official Car of The Championships