New Go2buy platform allows TLC viewers to shop while they watch
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When reality channel TLC airs new episodes of LOVE LUST OR RUN, viewers will be able to shop along in real time with style guru Stacy London using new Go2Buy technology.
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Floating Masterpieces take to the water
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Swimmers taking a morning dip were surrounded by work normally found in London’s Affordable Art Fair in the middle of the swimming ponds at Hampstead Heath .
Weetabix On The Go launches #MorningCheats campaign
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Weetabix On The Go is shows people across Britain how to make the most of their mornings with a new social media and experiential campaign.
Westfield announces return of Music Cube
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Westfield has announced the return of MUSIC CUBE – the innovative pop-up live music festival –to Westfield Stratford City and Westfield London
England Golf appoints Generate for commercial and marketing brief
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England Golf, the governing body for all amateur golf in England, has appointed leading sport and entertainment agency Generate to develop a long term commercial and marketing strategy.
Royal Bank of Scotland drive cultural change with full focus on excellent customer service
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RBS selects decisioning and analytics from Pegasystems to help it reach its goal of becoming the number one UK bank for customer service
Universal Pictures and JCDecaux transform Waterloo into Jurassic World
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Universal Pictures has deployed a world-first Out-of-Home campaign with JCDecaux transforming London Waterloo into the Jurassic World theme park in the lead-up to the film’s release.
Westfield to Launch New Santa’s Grotto featuring Cinematic Shrek Experience
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Westfield London and Westfield Stratford City announce a brand new festive experience brought to life by DreamWorks Animation.
The7stars and Abundance hijack Canary Wharf in ‘Consequences’ campaign
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Ethical investment company Abundance is launching its new ‘Consequences’ campaign by depositing a branded pink shipping container outside London’s Canary Wharf underground station.
Service Graphics and Galebreaker Group join forces to offer high level banner system
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Service Graphics, the St Ives Group-owned large format print specialist, has announced a Sole Supply Agreement with Galebreaker Group to promote its high-level banner system, Ad-Cassette.
Westfield and Whirlpool Partner for Live Cooking Events in the Great Eastern Kitchen
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Westfield has brokered a year-long partnership with Whirlpool to launch the ‘Main Ingredient’, a series of live cooking demonstrations at Westfield Stratford City’s fully-functioning show kitchen, the Great Eastern Kitchen
DPD and Doddle team-up for smart commute and collect service
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Agreement sees railway station parcel shop specialist join DPD’s growing Pickup network
The British Amateur Boxing Association’s two year partnership with PharmaNutricals
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The British Amateur Boxing Association (BABA) has agreed a two-year deal with PharmaNutricals to be its Official Nutrition and Sports Drink Partner.
FUSE & TRO champion the fan with Nissan and UEFA
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This week Nissan celebrate the Barcelona v Juventus UEFA Champions League Final in Berlin with an innovative experiential fan experience at the UEFA Champions Festival at the Brandenburg Gate
Norwegian Seafood Council Influences the world’s culinary elite
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As the world’s gastronomic elite gathered in London to find out who was on 2015’s “World’s 50 Best Restaurants” list last night, Bray Leino ensured they dined on world class Norwegian Cuisine.
The Macallan unlocks the doors to its temporary London lair
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Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event on Tuesday night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.
T-rex tours London
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30 foot T-rex shocks Londoners
Anchor’s baking kit campaign a success
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The campaign reached out to 6033 primary schools
The Bridges promotes late night shopping with Jurassic stunt
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As part of the late night shopping activities in the city centre, shoppers will come face to face with Tiny the Stegosaurus
Seats ready in the #FIFAWWC Global Stadium
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FIFA will once again throw open the doors of its Global Stadium, this time for the FIFA Women’s World Cup Canada 2015 kicking off on 6 June
RPM riding high With Sky Ride and British Cycling
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Creative marketing agency, RPM has teamed up with Sky and British Cycling for the seventh consecutive year to deliver their annual series of Sky Ride events.
New Rugby World Cup 2015 partnership with Dove Men+Care
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Dove Men+Care, Unilever’s leading male skincare brand,announce a new partnership to become Official Tournament Supplier of Rugby World Cup 2015.
Crown support Graduate Fashion Week Awards Show
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Crown support Graduate Fashion Week with their Awards Show
Epson’s top resellers retreat at Old Trafford Stadium
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12 teams of Epson resellers across the globe came together for a legendary weekend of football, Manchester United Legends and festivities at Manchester United’s Old Trafford stadium.
Mad Hatter’s Tea Party at Eldon Garden Shopping Centre
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Independent Events ventured down the rabbit hole this half term holiday with an experiential activation in Eldon Garden Shopping Centre.
Distribution drive for a healthy new pairing for Powerforce
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Powerforce leads a major sales distribution drive for Chi Coconut Water and The Giving Tree vegetable and fruit snacks
Highjam marketing grows B2B experiential marketing division
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Highjam Marketing has expanded their B2B offering after recent successes have seen an IPM award nomination for their ongoing campaign for POD Food and a new win with speciality cheese brand Norseland.
Purple creates ‘quietly efficent’ promotion for danfloss
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The Purple Agency, part of Adare, has created a major channel promotion for leading cooling and refrigeration company, Danfoss
Anchor Cheddar team successfully save the cheese sandwich
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Anchor Cheddar, along with Whynot!, have been on a mission for the last four months to remind the nation of the great taste of Anchor Cheddar Cheese Sandwiches.
Westfield and BIGGER launch Shake shack at Stratford
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Westfield and experiential events agency Bigger have collaborated to launch burger joint, Shake Shack at Westfield Stratford City
TRO’s summer of sport
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Kicking off this past weekend, TRO’s BMW account team delivered the eleventh consecutive brand experience for BMW at the prestigious BMW PGA Golf Championship
BAM Agency secures student shopping events with Land Securities.
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Student marketing agency, BAM, is working with commercial property giants, Land Securities, to offer brands a platform to connect with more than 70,000 students.
Malaysia Kitchen embarks on Tesco sampling tour
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Malaysia Kitchen, the program created by the Malaysia External Trade Development Corporation (MATRADE) to promote Malaysian food and products within the UK, is taking a tour of Tesco across the UK to sample key products.
Mumm and Mark Ronson launch the world’s first connected champagne bottle
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Maison Mumm and Mark Ronson launch the world’s first digitally connected champagne bottle. On the eve of the 2015 Monaco Grand Prix
Award win for challenging cat poo campaign by Sense for The Economist
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An innovative campaign to increase subscriptions to leading business title The Economist was named best Direct and Promotional Strategy at The Drum Marketing Awards 2015.
Lenovo and We Are Social amplify artistic event in Singapore
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Global social media agency We Are Social in collaboration with some of Singapore’s rising artists, launched a one-night-only urban art exhibition, #LightAndSeek that brought to life a series of artworks projected at ten different locations around the city using the new Lenovo YOGA Tablet 2 Pro’s built-in projector
House of Davai at Lost Village set for Grandmaster opening
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Russian Standard Vodka is behind the ‘Let’s Go’ appeal
Terrazza Martini readies for starring role on F1 tour
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Today Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the European Formula One season by announcing plans to bring Martini style to racing.
intu Metrocentre wins accolade for its 1000 crystals community connection
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Intu Metrocentre was crowned overall winner at the British Council of Shopping Centres Purple Apple Marketing awards in London last night, as more than 500 professionals from across the retail property marketing industry gathered to honour the best in the business.
Bluewater wins digital accolade for #packyourbags
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Bluewater, Europe’s leading retail and leisure destination, has won a coveted British Council of Shopping Centres (BCSC) Purple Apple Award for its #packyourbags holiday-themed digital campaign
The Macallan and BEcause to host sensory tour
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The Macallan and BEcause will give guests the opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.
TransferWise exhibits Banker Holiday
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TransferWise and House of Experience’s Banker Holiday
Harrods immersive Pop-Up Flowers
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Harrods has unveiled its store-takeover concept – Pop-Up Flowers
Old El Paso and UM London celebrate Cinco De Mayo
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Old El Paso and UM London are celebrating ‘Cinco De Mayo’ (the Fifth of May) at London’s Victoria Station.
Unilever unveil Magnum’s new variants
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Unilever UK’s ice-cream brand-Magnum, launches a £13 million marketing campaign devised by Mindshare, Kinetic and Exterion Media.
Cosine unveils its experiential Bee at Marketing Week Live
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This week at Marketing Week Live in London Cosine exhibited their service offering, Bee.
Morrisons Live gets underway with N2O
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The store is seeing its new programme as a new era for its sampling and experiential activity
RPM’s Nescafé Azera sampling roadshow.
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RPM has embarked on a nationwide sampling tour with Nescafe Azera
TransferWise awakens commuters to hidden fees
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Transferwise and House of Experience encourage commuters to wake up to hidden fees with latest stunt.
GreenVale Potato Pals promotions grows profits
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GreenVale celebrates an outstanding response to their current ‘Potato Pals’interactive initiative.
Westfield promises award winning Music Cube will return
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A popular shopper attraction, Music Cube is now promised as a returning attraction to Westfield later this year.
The Economist launches cat poo coffee subs campaign in Europe
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The Economist and Sense take experiential sub promotions to Europe.
World’s first Bubble Barber pops up in London
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Paddy’s Bathroom gives tiny tots the chance to rock their favourite celebrity bubble hairdo
Intu’s nationwide ‘Big Treat’
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Intu branded shopping centre’s latest marketing campaign, ‘The Big Treat’, is expected to bring customers by the million this May.
TAAP reaches out from Silverstone to fleet sector
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TAAP’s software is already widely used in the Automotive industry, from manufacturers collecting customer data at events, through to organisations who co-ordinate vehicle movements
FMBE Awards announces 2015 categories
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The Field Marketing and Brand Experience Awards has announced that categories for 2015 are now open to entry, with a closing deadline eleven weeks away, on Monday July 6th 2015
Dorset Cereals appoints Circle agency for summer tour
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Dorset Cereals appoints Circle Agency to design and manage its new summer experiential tour
Gü’s Dessert Island puds
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Gü opens UK’s first ‘dining for one’ experience
Buxton relocates in London for a day
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Something’s in the Water underground
Intu Metrocentre appoints ‘Head of Fun’
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Eight-year-old Mackenzie Toal, from Prudhoe, is appointed intu Metrocentre’s first ever Head of Fun.
Multi-agency push helps Aussie breakfast bounce into Britain
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The integrated marketing effort will inflate interest
Bartenders showcase Pepsi at Village Underground
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RPM teamed up with Britvic to create the event
Dr Oetker exploits its frozen assets
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Dr. Oetker is building its marketing momentum following on from a frozen sculpture PR stunt last month. The stunt marked a £2m integrated advertising campaign for Dr. Oetker’s Ristorante brand
The Yes Agency and Peperami embark on Pork Juice PR stunt
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The Yes Agency hits the road with Peperami Pork Juice sampling tour
Purity delivers Edelman’s Green and Black’s Organic tour
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The tour began in London’s famous Portobello Road, fittingly taking the brand back to its roots to celebrate the launch of the new Green & Black’s Organic THIN
Badger Ales set to sample and sell via CarFest sponsorship
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Badger Ales has announced that it will be the official beer partners to CarFest North and South 2015
Santander inspire SME owners with ‘Breakthrough Moments’ Festivals
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Santander is inspiring SME owners through a ‘Breakthrough Box’ concept currently touring the UK.
Talkwalker launches a world first for business intelligence
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Talkwalker has launched a social data app for business intelligence
EMS takes Neff and Bosch on tour with Mobile Training Academies
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Marking BSH Home Appliances’ single biggest investment in new product development, Event Marketing Solutions launches Neff UK road shows
Queensgate Shopping Centre announce Growing Greener Award winners
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Peterborough’s Queensgate Shopping Centre has announced the winners of its first ever ‘Growing Greener Awards’ at a ceremony in London,
Wesfield hosts Avengers premier
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Yesterday Westfield hosted the European Film premier of The Avengers: Age of Ultron
Pol Roger announced as Official Champagne of Land Rover Burghley Horse Trials
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Grande Marque champagne house Pol Roger cements its support for elite British Eventing by announcing a three-year association with the challenging 4 star event
RPM produce the ultimate experience for runners of the Virgin Money Marathon
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Virgin Money has partnered with RPM for the 6th successive year to deliver their experience at the Virgin Money London Marathon Expo
Zeo partner with Ambient to re-launch brand
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Zeo has appointed Ambient Media Worldwide Ltd to run a London-focused sampling campaign throughout the summer.
Kaon introduces advanced B2B marketing platform
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Kaon’s new marketing platform brings up to three times faster UI with a more intuitive user experience
BCSC Opal Awards recognise immersive and experiential winners
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Award winners included My Monopoly Live at Westfield Stratford City
Slice and Bupa encourage Britain to Feel Great
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Experiential and events specialist Slice and Bupa UK have unveiled Feel Great Britain, a new programme, aimed at inspiring the nation to feel great in order to improve their overall health and wellbeing.
Space and Coral take a punt on royal baby activity
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Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.
Anthem of the Seas is Officially Named
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Royal Caribbean International Launches ship with spectacular naming ceremony
Jaguar announced as a Wimbledon sponsor
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British luxury and sports car manufacturer, Jaguar, was announced today as The Official Car of The Championships
Grass Roots goes global with new appointments
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Grass Roots, the provider of employee and customer engagement solutions, announces the appointment of Daniel Gilgado Sanchez and the opening of a new office in Barcelona, Spain
AddingValue adds Wikler to further experiential credentials
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AddingValue, the communications agency that influences the way audiences engage with brands has appointed Jaron Wikler as its development director
Food-To-Go Guru takes the stage at National Convenience
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Oxxygen Marketing’s Max Jenvey, a “food-to-go guru” will share industry insights at the Retailer’s Hub, National Convenience Show (NCS) 2015 21st April ’15, the only independent event for the UK convenience sector.
Whynot! brings a taste of Malaysia to the Southbank
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This May bank holiday, Whynot! is hosting the second annual Malaysia Kitchen Spring Market Event
Field.work goers hear their emotions with Ministry of Sound
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Attendees at a new festival celebrating data-inspired creativity will experience the unique sensation of hearing the emotional highs and lows of their lives online turned into music and mixed by Ministry of Sound.
Marathon stints for TRO
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The energetic team will activate for Lucozade Sport in London on 26th April at at Excel before the marathon
OneBigStar produces multiple events across Crabbie’s Grand National Festival
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OneBigStar supplied full technical production across eight sites at Aintree Racecourse for the 2015 Crabbie’s Grand National Festival.
Full Fat anchor’s UK part of Toyota’s street music campaign
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Lifestyle and culture PR consultancy Full Fat has announced its appointment as the UK launch agency for Toyota Motorcar Corporation’s (Toyota) latest initiative ‘Feeling The Street’
Tribe transports guests to South Africa with Oculus Rift
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Tribe take guests on a ‘five-minute holiday’ to South Africa using Oculus Rift.
Primesight launches real-time reporting tool
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Primesight, in conjunction with On Device Research, has launched Primemobile Live.
Cheil arranges #GS6IsHere treasure hunt
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Samsung hosted the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK
Wickes gets a big makeover with The Big Kick
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DIY and home improvement specialist Wickes, celebrated the launch of its new look stores in Doncaster and Chatham with a weekend of festivities.
Whole Earth announces brand endurance team for Man Vs Horse
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The peanut power peanut butter team will have celebrity support
Circle Agency and Bonne Maman spread happiness with experiential tour
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Jam and conserve brand Bonne Maman announces a nine month tour which welcomes the public to explore the ‘House of Bonne Maman’.
Russian Standard seeks a second Master of the Mule
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Russian Standard is on the hunt for Master of the Mule 2015
Samsung launches brand takeover of Harrods supported by Cheil UK
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Samsung takes over Harrods in retail first with Cheil UK
Shaun the Sheep helps K-ewe and Land’s End celebrate Easter
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The events at both Kew and Land’s End have been delivered by agency SGA Productions
Freeze money from Bird’s Eye’s fish
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A fish sculpture made with ice and money is highlighting food waste
Beagle Street release £10 beagles onto the streets
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Origami £10 beagles have been released in London and Bristol
Firestone hopes music tour will hit right note with motorists
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Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour