FMBE Awards announces 2015 categories
Posted by
The Field Marketing and Brand Experience Awards has announced that categories for 2015 are now open to entry, with a closing deadline eleven weeks away, on Monday July 6th 2015
News
Dorset Cereals appoints Circle agency for summer tour
Posted by
Dorset Cereals appoints Circle Agency to design and manage its new summer experiential tour
Gü’s Dessert Island puds
Posted by
Gü opens UK’s first ‘dining for one’ experience
Buxton relocates in London for a day
Posted by
Something’s in the Water underground
Intu Metrocentre appoints ‘Head of Fun’
Posted by
Eight-year-old Mackenzie Toal, from Prudhoe, is appointed intu Metrocentre’s first ever Head of Fun.
Multi-agency push helps Aussie breakfast bounce into Britain
Posted by
The integrated marketing effort will inflate interest
Bartenders showcase Pepsi at Village Underground
Posted by
RPM teamed up with Britvic to create the event
Dr Oetker exploits its frozen assets
Posted by
Dr. Oetker is building its marketing momentum following on from a frozen sculpture PR stunt last month. The stunt marked a £2m integrated advertising campaign for Dr. Oetker’s Ristorante brand
The Yes Agency and Peperami embark on Pork Juice PR stunt
Posted by
The Yes Agency hits the road with Peperami Pork Juice sampling tour
Purity delivers Edelman’s Green and Black’s Organic tour
Posted by
The tour began in London’s famous Portobello Road, fittingly taking the brand back to its roots to celebrate the launch of the new Green & Black’s Organic THIN
Badger Ales set to sample and sell via CarFest sponsorship
Posted by
Badger Ales has announced that it will be the official beer partners to CarFest North and South 2015
Santander inspire SME owners with ‘Breakthrough Moments’ Festivals
Posted by
Santander is inspiring SME owners through a ‘Breakthrough Box’ concept currently touring the UK.
Talkwalker launches a world first for business intelligence
Posted by
Talkwalker has launched a social data app for business intelligence
EMS takes Neff and Bosch on tour with Mobile Training Academies
Posted by
Marking BSH Home Appliances’ single biggest investment in new product development, Event Marketing Solutions launches Neff UK road shows
Queensgate Shopping Centre announce Growing Greener Award winners
Posted by
Peterborough’s Queensgate Shopping Centre has announced the winners of its first ever ‘Growing Greener Awards’ at a ceremony in London,
Wesfield hosts Avengers premier
Posted by
Yesterday Westfield hosted the European Film premier of The Avengers: Age of Ultron
Pol Roger announced as Official Champagne of Land Rover Burghley Horse Trials
Posted by
Grande Marque champagne house Pol Roger cements its support for elite British Eventing by announcing a three-year association with the challenging 4 star event
RPM produce the ultimate experience for runners of the Virgin Money Marathon
Posted by
Virgin Money has partnered with RPM for the 6th successive year to deliver their experience at the Virgin Money London Marathon Expo
Zeo partner with Ambient to re-launch brand
Posted by
Zeo has appointed Ambient Media Worldwide Ltd to run a London-focused sampling campaign throughout the summer.
Kaon introduces advanced B2B marketing platform
Posted by
Kaon’s new marketing platform brings up to three times faster UI with a more intuitive user experience
BCSC Opal Awards recognise immersive and experiential winners
Posted by
Award winners included My Monopoly Live at Westfield Stratford City
Slice and Bupa encourage Britain to Feel Great
Posted by
Experiential and events specialist Slice and Bupa UK have unveiled Feel Great Britain, a new programme, aimed at inspiring the nation to feel great in order to improve their overall health and wellbeing.
Space and Coral take a punt on royal baby activity
Posted by
Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.
Anthem of the Seas is Officially Named
Posted by
Royal Caribbean International Launches ship with spectacular naming ceremony
Jaguar announced as a Wimbledon sponsor
Posted by
British luxury and sports car manufacturer, Jaguar, was announced today as The Official Car of The Championships
Grass Roots goes global with new appointments
Posted by
Grass Roots, the provider of employee and customer engagement solutions, announces the appointment of Daniel Gilgado Sanchez and the opening of a new office in Barcelona, Spain
AddingValue adds Wikler to further experiential credentials
Posted by
AddingValue, the communications agency that influences the way audiences engage with brands has appointed Jaron Wikler as its development director
Food-To-Go Guru takes the stage at National Convenience
Posted by
Oxxygen Marketing’s Max Jenvey, a “food-to-go guru” will share industry insights at the Retailer’s Hub, National Convenience Show (NCS) 2015 21st April ’15, the only independent event for the UK convenience sector.
Whynot! brings a taste of Malaysia to the Southbank
Posted by
This May bank holiday, Whynot! is hosting the second annual Malaysia Kitchen Spring Market Event
Field.work goers hear their emotions with Ministry of Sound
Posted by
Attendees at a new festival celebrating data-inspired creativity will experience the unique sensation of hearing the emotional highs and lows of their lives online turned into music and mixed by Ministry of Sound.
Marathon stints for TRO
Posted by
The energetic team will activate for Lucozade Sport in London on 26th April at at Excel before the marathon
OneBigStar produces multiple events across Crabbie’s Grand National Festival
Posted by
OneBigStar supplied full technical production across eight sites at Aintree Racecourse for the 2015 Crabbie’s Grand National Festival.
Full Fat anchor’s UK part of Toyota’s street music campaign
Posted by
Lifestyle and culture PR consultancy Full Fat has announced its appointment as the UK launch agency for Toyota Motorcar Corporation’s (Toyota) latest initiative ‘Feeling The Street’
Tribe transports guests to South Africa with Oculus Rift
Posted by
Tribe take guests on a ‘five-minute holiday’ to South Africa using Oculus Rift.
Primesight launches real-time reporting tool
Posted by
Primesight, in conjunction with On Device Research, has launched Primemobile Live.
Cheil arranges #GS6IsHere treasure hunt
Posted by
Samsung hosted the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK
Wickes gets a big makeover with The Big Kick
Posted by
DIY and home improvement specialist Wickes, celebrated the launch of its new look stores in Doncaster and Chatham with a weekend of festivities.
Whole Earth announces brand endurance team for Man Vs Horse
Posted by
The peanut power peanut butter team will have celebrity support
Circle Agency and Bonne Maman spread happiness with experiential tour
Posted by
Jam and conserve brand Bonne Maman announces a nine month tour which welcomes the public to explore the ‘House of Bonne Maman’.
Russian Standard seeks a second Master of the Mule
Posted by
Russian Standard is on the hunt for Master of the Mule 2015
Samsung launches brand takeover of Harrods supported by Cheil UK
Posted by
Samsung takes over Harrods in retail first with Cheil UK
Shaun the Sheep helps K-ewe and Land’s End celebrate Easter
Posted by
The events at both Kew and Land’s End have been delivered by agency SGA Productions
Freeze money from Bird’s Eye’s fish
Posted by
A fish sculpture made with ice and money is highlighting food waste
Beagle Street release £10 beagles onto the streets
Posted by
Origami £10 beagles have been released in London and Bristol
Firestone hopes music tour will hit right note with motorists
Posted by
Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour
Entrepreneurs explore Arctic for the Princes trust Charity
Posted by
A team of entrepreneurs and business leaders will begin an expedition to the North Pole on 31st March 2015 in support of The Prince’s Trust, with the aim to raise money to help more than 250 disadvantaged young people begin careers as entrepreneurs.
The Outdoor Media Centre welcomes two new members
Posted by
The Outdoor Media Centre (OMC), the marketing body for the Out Of Home (OOH) media sector, announced the arrival of its new council members on April 1st.
Tighter employment regulations welcomed by legitimate crewing firms.
Posted by
Events crewing company Gallowglass has welcomed new regulations being introduced by the Government to clamp down on false self-employment.
Easter Bunny hops into Heathrow
Posted by
Heathrow Airport has been gearing up for Easter weekend by giving families travelling through the airport a bit of a surprise, with the Easter bunny turning out to greet lucky travellers.
Old Speckled Hen goes on a pop up tour
Posted by
Old Speckled Hen, the leading premium ale brand in the UK, is set to kick off the Easter festivities early, rewarding its loyal fans and intriguing the nation with the launch of an exciting new ‘Hunt for a Hen’ campaign.
Reebok and BEcause kick off brand experience campaign
Posted by
Reebok, together with live brand experience agency BEcause has kicked off an experiential campaign
RPM entrusted with Cadbury Easter Egg Trails again
Posted by
Creative marketing agency, RPM have been reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience
Response One and Asos launch partnership to strengthen targeted promotions
Posted by
Response One and Asos launch partnership to strengthen targeted promotions
The Individual Agency hits the road with Old Jamaica
Posted by
The Individual Agency embarks on a nationwide sampling tour, on behalf of Cott Beverages, to launch the new packaging and design of Old Jamaica to the trade
intu Metrocentre police cadet scheme to be rolled out nationally
Posted by
A scheme at the North East shopping centre which gives Police cadets the opportunity to experience a busy nightshift has been so successful that it is going to be rolled out nationally.
GMR expands in Rio
Posted by
The Omnicon agency is preparing to extra Olympic work
Nestlé Cereals bugs children to eat their grains
Posted by
Nestlé Cereals embarks on a nationwide tour today, with a giant 10ft long caterpillar made out of whole grain breakfast cereals
Natural History Museum invites deep exploration of Coral Reefs
Posted by
Natural History Museum is giving delegates the chance to embark on a virtual reef dive around the venue as its newest exhibition ‘Coral Reefs: Secret Cities of the Sea’ will be offered as an additional venue space to event organisers from March 2015.
FieldStar and University of Derby launch field sales training open programme
Posted by
FieldStar partners with the University of Derby to create the Certificate in Professional Field Sales
Circle Agency and MaxiNutrition team up at Rugby cup
Posted by
MaxiNutrition gives grass roots rugby teams the chance to play at Twickenham Stadium in the first MaxiNutrition Rugby Cup
Aztech embarks on Thomas Cook project after MLP Masterclass
Posted by
Aztech Films secures contract with Thomas Cook
Beyond Red sets off with an upstream agenda
Posted by
Beyond Red is a new venture that has emerged to offer sponsorship agency Redmandarin an activation arm.
Viber users get VIP access via sponsorship activation at Jameson Empire Awards
Posted by
Viber users were given VIP access to the Jameson Empire Awards last night, as breaking news from the ceremony and back stage was revealed in real-time, live on Viber Public Chats.
Land Rover kicks off its Rugby World Cup push with grass roots event
Posted by
Land Rover yesterday launched its Rugby World Cup 2015 campaign by asking some of its most high-profile Rugby ambassadors to lend a hand at a grassroots match in Hampshire, England.
BrewDog pops up with food pairing Easter feast
Posted by
The Last Sipper is set for Easter Sunday
CPM takes on Association of Professional Sales responsibilities
Posted by
CPM, the world’s largest outsourced sales business, has consolidated its relationship with the newly-formed Association of Professional Sales (APS) through the direct personal involvement of two of its Board Directors
Aztec Event Services secures the ISO 9001 certificate
Posted by
Event Supplier, Aztec Event Services has announced that it has just secured the International Organisation for Standardisation (ISO) 9001 certificate.
TransferWise appoints House of Experience as official retained agency
Posted by
TransferWise has appointed House of Experience as their retained agency of record in the UK.
McCann London and Shreddies Nanas knit the nation nicer
Posted by
Cereal Partners and McCann London launch a new campaign for Shreddies, aiming to help solve some of Britain’s little gripes.
Jack Morton and Mayor of London offer NYE sponsorship
Posted by
The Mayor of London and Jack Morton Worldwide announce a unique three-year sponsorship opportunity for London’s New Year’s Eve celebrations.
IRI’s Global Analytics Centre of Excellence becomes ISO certified
Posted by
Global market and shopper intelligence firm IRI, has received ISO 9001:2008 certification for its global Analytic Centre of Excellence.
Howard’s Way Walk sets out mass event industry Chelsea to Arsenal 10 mile plans
Posted by
Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities
Huawei selects TeamHaven across Europe
Posted by
TeamHaven has been selected to help manage Huawei’s European retail team and provide standardised reporting across all their European retailers.
Pop star Steps up to help North East intu campaign
Posted by
A leading member of a top pop group has stepped up to support a major fundraising event organised by the North East’s leading shopping centres.
Mim-Mim set for intu shopper tour
Posted by
intu, the leading owner and manager of prime regional shopping centres in the UK, is bringing big bunny Mim-Mim, star of the popular animated CBeebies series, Kate & Mim-Mim to its centres for a big bunny bonanza
Inition helps Westfield with fashion activations
Posted by
Westfield will partner with Inition to host Future Fashion – an immersive pop-up experience at Westfield London and Stratford City, which will present a brand new way of experiencing the season’s trends through technology
Snowbombing goes cashless with Intellitix’s RFID
Posted by
Festival goers at this year’s Snowbombing, which takes place from April 6-11 in Mayrhofen, Austria, will experience the future of hassle-free buying thanks to the introduction of RFID-enabled wristbands
Playmaker emerges with a Convertising experiential agenda
Posted by
Playmaker, a new partnership between agencies Square Melon and Tribe has been announced
RPM brings the experience of Sky to life inspiring students nationwide
Posted by
RPM has collaborated with Sky to design a Scottish subsidiary of its groundbreaking Sky Academy Skills Studios, with the objective of raising aspirations and improving key life skills of young people aged 8-18.
Sketch Events and Kaper go for gold in worlds first Ladbrokes Corgi race
Posted by
Royal Baby betting stakes were raised as 10 corgis took to the track to help punters determine the name and sex of the next Royal baby.
Santander give away free money on London Bridge
Posted by
N2O’s ’taxman’ gives away free money with Santander and Citigate Dewe Rogerson
Gallowglass builds giant dome for Mexican showcase
Posted by
A 400 cubic metre dome erected on London’s South Bank provided the housing for a pop-up immersive exhibition – ‘Encuentrate con Mexico’ – hosted by the Mexico Tourism Office between 25 February and 11 March.
Projection Artworks and Justso unveil interactive Faberge egg for Harrods Easter window
Posted by
World’s brightest projection finds home in London department store
The RFL and Upshot announce six year partnership
Posted by
The Rugby Football League enteres a six-year partnership with Upshot
First Great Westerners get colourful with Blackjack
Posted by
First Great Western and Blackjack tour the South West with giant colouring-in board.
Square in the Air takes the lead for Betway Queen Mother Champion Chase
Posted by
Betting,sporting and gaming specialists PR and marketing agency Square in the Air has activated a promotion for Betway at the Chetenham Festival
(Heart) and David Beckham take over Wellington Arch with Haig Club
Posted by
Haig Club illuminates Wellington Arch with help from (Heart) productions, Sweet & Chili and Harwood Arms
innovision delivers Great-ness in Shanghai
Posted by
Working with British Government, sponsors and curators, the London-based agency delivered a three-day Festival, hosted at the Long Museum in Shanghai, designed to showcase the creativity and innovation of the British industry.
Space and Nivea get ready for shopper showers
Posted by
Wash outs are on their way!
intu Metrocentre fashions event for knitters
Posted by
North East knitters have cast on and let their true colours shine to create a range of woolly wearables for an unusual type of shopper.
Volvic Juiced brings Burst of Sunshine to Britain with two new flavours
Posted by
Volvic Juiced brings Burst of Sunshine to Britain with brands biggest marketing campaign
Coca-Cola and will.i.am bring Ekocycle to Harrods
Posted by
The Coca‑Cola Company and will.i.am announce the arrival of the Ekocycle brand in the UK
Gü gives Virgin Atlantic passengers their just desserts
Posted by
Blackjack to power Gü’s ABC1 passenger sampling campaign at Gatwick Airport
New Tlantic InStore Tracking application maximises retail sales
Posted by
Tlantic, a global developer of retail solutions, launches a new inStore tracking application at RBTE.
Primesight uses audio to raise Cancer awareness
Posted by
A ‘coughing’ bus shelter will target Scottish residents to raise awareness for the signs and symptoms of lung cancer.
Grolsch gets set for 400th year celebratory roadshow
Posted by
As part of a global campaign. Grolsch, has launched “Celebrating 400 years of Originality” in the UK
Wearables market value researched
Posted by
With the launch of the highly anticipated Apple Watch looming, research analysed by experience agency Fizz* has found that almost half of Britons are willing to spend £111 on a newly launched piece of wearable technology,
Pigs from Space help Coral trot up CheltenHAM winners
Posted by
Creative agency Space is putting bookmaker Coral in the winners’ enclosure with an extraordinary festival of micro-pig racing to coincide with the Cheltenham Festival that runs from 10 to 13 March
Gorilla secures Isle of Man Contract to deliver TT Mayhem for next 2 years.
Posted by
Event production specialist Gorilla, has been awarded the contract to deliver the TT entertainment programme for 2015 and 2016, by the Isle of Man Government Motorsports Team
Teletrack Developments releases Teletrack PLUS for on the go reporting
Posted by
Teletrack Developments release their latest reporting solution