Grey Goose readies to toast space travellers in Virgin Galactic deal
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Grey Goose announced its official partnership with Virgin Galactic on the 22nd of September.
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Initials and Dulux Trade set off on skills tour
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Initials is taking Dulux Trade on the road with a national roadshow
Imagination creates Canon experience at photokina
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Global creative business Imagination created a customer experience for Canon Europe at photokina 2014, in Cologne .
Warwick Davis heads for FMBE Awards 2014
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The evening, on Thursday 23rd October, will be hosted by actor and presenter Warwick Davis.
Jaguar mixes it with boats and planes for Imagination launch
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Jaguar dramatically unveiled its brand new sports saloon, the Jaguar XE, celebrating British creativity with a number of exhilarating live performances and stunts.
Sennheiser sends out search for golden ears
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Sennheiser has launched a transatlantic experiential campaign to promote its Urbanite headphones.
Heineken premieres pop-up city lounge
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Heineken and Tent collaborated to unveil a design-focused lounge bar at London Design Festival
Rory McIlroy and Boris Johnson tee off from Santander’s Thames pontoon
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The event, timed just ahead of a world consumer banking launch for Santander 123 and also just prior to the 2014 Ryder Cup
Absen LED goes on European roadshow
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Absen Optoelectronics, a global manufacturer of LED displays, has announced a series of roadshow events at major European cities during September, October and November titled ‘Absen LED on tour, take a closer look’.
Life brings promotional kits to bars for Coors Light
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Independent integrated agency Life has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait.
Mr Glug and evian go on tour with N2O
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evian and Sanrio, Mr Men’s licence holder, have also created an online hub liveyoungmrmen.co.uk where Mr Men and Little Miss fans can play games, win the Mr Glug e-book and download a free sticker book.
CPM wins Diageo’s grocery sales contract
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Outsource sales agency CPM has won a major new contract to provide in-store field sales support for Diageo’s prestigious brands in the Grocery retail channel.
RMI Events gets Chrysler dealer deal
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Chrysler Group, LLC has reached an agreement with RMI Events to assist dealers in generating showroom customer traffic to their over 2,600-dealer network in the US.
Biffy Clyro confirmed for Relentless Live at Troxy
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Energy drink brand Relentless has teamed up with Scottish rock band Biffy Clyro to host an intimate fan gig.
Brand Belief takes major brands on a lunch themed tour
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Backed by some of the UK’s biggest brands, Brand Belief’s new ‘It’s Lunchtime’ campaign is ready to go.
British Gas SwimBritain makes a Blenheim splash
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Swimming stars helped the event to kick on
Kinetic uses geotargeting to promote London attractions in taxis
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The ads are trigered by proximity
Sense takes steps to help Sanex
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Sense is working with skincare expert Sanex to strengthen the brand’s position as ‘genuine skin experts’.
Cocio heads for Bestival with Space
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Danish chocolate milk brand Cocio is targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand.
Dinner to Dine For returns to stores with Brand Belief
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After a successful first year in 2013, Brand Belief has announced the return of its Dinner To Dine For campaign.
FMBE Awards annouces shortlist for 2014
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The Field Marketing and Brand Experience Awards have announced its shortlist of finalists for 2014 after a very exacting year for the judges
ABB signs a global agreement with Salesforce
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ABB, the leading power and automation technology group, has signed a global agreement with Salesforce.com for sales and cloud-based services, offering more flexibility and real-time exchange of information in order to drive sales performance.
Russian Standard Vodka kicks off experiential season with Scottish fashion
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Russian Standard Vodka has anounced its 2014 winter partnership programme
Palmolive offer Natural Choice to shoppers with Sense
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Palmolive will tour the UK to discover the ‘Nation’s Natural Choice’ from their ‘Naturals’ range of shower gels and liquid hand soaps.
AffiliateTraction announces affiliate compliance reporting for online retail brands
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Online retailers are facing promotional compliance issues in the same way that bricks and mortar retail has done
Freetime and Avantgarde People reach out to MK shoppers
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Avantgarde UK created an interactive brand experience for Freetime, the smart TV Guide from Freesat, at thecentre:mk celebrating all the brilliant things to see and do in Milton Keynes.
Sol continues branded installations with Space
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Heineken-owned premium packaged beer Sol is installing permanent branded areas in 15 flagship London bars
Heineken connects with exclusive Battersea gig
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The Ignite London event was part of Heineken’s ‘Cities of the World’ campaign aimed at inspiring men to cross borders within their city and to explore parts of the capital they wouldn’t normally visit.
Student Finance Tour continues with EMS
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Event Marketing Solutions (EMS) has won the contract to deliver the government’s Student Finance Tour 2014 for the fourth consecutive year.
Fans and players pose with Aviva Premiership Rugby Trophy at Paddington
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Will Helu of London Wasps, Charlie Matthews of Harlequins, Chris Wyles of Saracens and Jamie Hagan of London Irish posed beside the trophy for pictures with fans.
Spark New Zealand signs up with Live Nation
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Live Nation Australia and New Zealand, a Live Nation Entertainment, Inc. (NYSE: LYV) company, has announced an official partnership with Spark New Zealand.
Kinetic and Grand Visual create DOOH buyer’s guide online
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Kinetic Worldwide and Grand Visual have fully-digitised the annual Digital Out Of Home Guide which they first published in 2009.
Fizz Experience set for 11,000 days for Euro-Pro
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Fizz Experience, has won a contract to supply in-store marketing services for innovative housewares retailer Euro-Pro.
Now TV screens for customers at cinemas with Primesight
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Primesight, one of the UK’s largest providers of out-of-home solutions, has announced it has been appointed to facilitate Now TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.
BAE project with M sees Farnborough highlight
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M delivered a projection highlight whilst hosting VIPs for BAE
Space appointed for Vapestick’s experiential marketing
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Space has been appointed by electronic cigarettes brand Vapestick as its agency responsible for an integrated communication campaign, both off and online.
i2i tour with Genius kicks off with Rutherford health
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Genius “Friendlier Lunches” summer roadshow is on the road
i2i Marketing put Nerf back in the Vault
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The success of the Vault Tour has also seen Hasbro commission i2i to create another version of the roadshow that will be touring shopping mall and interior spaces from the autumn and in the run-up to Christmas.
Live Nation partners with NSW Health
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The deal was brought by mixitup
Indesit, Arsenal FC and Flourish combine for Camp Bestival family experience
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Household appliance manufacturer Indesit promoted the features of its latest washing machine range with experiential activity at Camp Bestival over the weekend
Gateshead FC lands intu Metrocentre support
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intu Metrocentre has become the home shirt sponsor of Gateshead FC for the first time, fulfilling a long held ambition by the club to work with the shopping giant .
Zubrowka Den pops up in the Wilderness
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This weekend, Żubrówka, the Original Bison Grass Vodka, heads into the Wilderness to create the ultimate festival experience with the first, immersive Żubrówka Den
Volvic Juiced hosts comedy festival
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The free event, held in Regent’s Park on July 29, was the first for the brand, and was designed to drive awareness and engagement.
Grass Roots appointed for Ford launches
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Grass Roots Meeting & Events has been appointed by Ford to handle the logistics for Ford’s forthcoming pan-European Focus and Mondeo press launches.
Magnum celebrates 25 years with a lucky dip by N2O
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Magnum celebrated 25 years of pleasure with a Regent Street takeover featuring the world’s longest, and most fabulous, dipping bar!
Kinetic Active takes Volvo to shopping centres
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The brand experience was supported by JC Deacaux
Momentum Instore helps Dulux MixLab get started
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Momentum Instore, the UK’s leading retail implementation agency, has taken part in the official launch of Dulux MixLab+ at the Violin Factory in central London.
Samples take the direct route via Response One
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Response One, a leading data-driven marketing agency owned by St Ives Group, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.
Rugby’s World Cup at Canary Wharf
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The Webb Ellis Cup and a giant rugby ball took centre stage in Canary Wharf today as part of the celebrations in the lead up to the Rugby World Cup, which will be held in England in 2015.
Share a Coke returns
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Having announced that Share a Coke is back for 2014, with over 1,000 of the most popular British names now available on bottles, Coca-Cola is taking its popular Share a Coke campaign back
Atomic Live launches for field sales work
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Challenger brands needing to gain sales ground and market leaders wanting to stay ahead are amongst those being targeted by new field sales agency Atomic Live.
Initials appointed by Club Med
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Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons.
Nivea integrates brand experience shower into the mix with Jack Morton Worldwide
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Nivea has appointed global brand experience agency Jack Morton Worldwide to create a live brand experience, extended through social media, as part of Nivea’s #smoothermornings campaign.
Lebara Mobile picks GottaBe! for on-board promotion
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Lebara Mobile, an award winning and low cost international pay-as-you-go SIM card provider has picked GottaBe! to run a campaign on their behalf on board DFDS Seaway vessels.
Bartender’s cocktail competition floats Russian Standard Vodka’s boat
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Last week bartenders from across the UK boarded the Silver Sturgeon Yacht on the river Thames to take on a series of challenges set by Russian Standard Vodka.
Lola and Uber connect in London for ice cool consumer intros
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Uber, the rapidly expanding start-up company that connects riders to nearby drivers across the globe, gave away ice cream ino 144 cities from 38 countries as a part of the worldwide stunt last Friday.
BP creates Commonwealth showcase with Jack Morton
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Global brand experience agency Jack Morton Worldwide has been appointed by BP to create a technology showcase during the Glasgow 2014 Commonwealth Games, beginning on 23rd July and running until 3rd August.
Sponseasy aims to aid sponsorship proposals
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Sponseasy, the web-based sponsorship proposal builder for events, today announced a partnership with Eventbrite, the marketplace for live experiences.
SwipeStation attracts investment
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New technology start-up SwipeStation has secured more than £300,000 in funding from two key investors, valuing the company at £1.25 million.
Friends and Public Worldwide celebrate 20 years with fans on the sofa
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Iconic TV furniture is on tour
Evian on hand for London Underground passengers
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Transport for London (TfL) has teamed up with Danone Waters UK & Ireland Ltd to give out free bottles of evian natural mineral water to customers, helping to emphasise the advice to carry water while travelling on the Tube.
The Moretti Movement heads off on Gran Tour
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Space and Birra Moretti are taking the epicurean route
Dawn of the Planet of the Apes’ dawn project
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On the dawn of the 17 July 2014, guerilla-style projections were simultaneously displayed onto the facades of City Hall in London and Edinburgh Castle.
KruTalent appointed by BAFTA
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Talent and Entertainment agency KruTalent has been appointed as an accredited supplier to the British Academy of Film and Television Arts (BAFTA) headquarters, BAFTA 195 Piccadilly, London.
drink activates Original Sessions for Magners
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drink, the integrated marketing agency specialising in food and drink sectors, today announces its partnership with Magners Original Cider to roll out “Original Sessions”, a series of free mini festival-style events across the UK.
Weetabix, BBH and RPM create the ultimate sports day
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Featuring Olympic legend, Mo Farah, the unforgettable event took place yesterday at the Olympic Park’s Copper Box Arena and was a competition prize for around 400 children aged six to 11.
Space helps Nivea Face Facts
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Space has created a new experiential campaign for the Nivea Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist.
FIFA’s social media World Cup generates 1 billion users
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Brazil 2014 has proved to be a social, mobile #WorldCup as more than a billion fans were able to #joinin across FIFA’s official digital platforms.
Field Marketing and Brand Experience Awards announces its event night
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The Field Marketing and Brand Experience Awards has announced its night of celebration as Thursday October 23rd, with the award’s night to be hosted at Troxy, the exciting event venue in Limehouse, near the City of London
Cravendale sponsors Cineworld’s Movies For Juniors
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Arla Food’s iconic milk brand Cravendale today launches its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families.
Asus selects The Field
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Asus has selected The Field as its strategic experiential partner following a 4-way competitive pitch.
Gastro Alfresco tour continues to break new ground
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The 18th Gastro Alfresco is breaking new ground with its multi-discipline, multi-brand campaign. The experiential sampling Roadshow is halfway through their summer long tour of the country, delivering the ‘alfresco experience’ to consumers nationwide.
Travel around the world in 80 scoops with InsureandGo
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To start the summer in style, travel insurance specialist, InsureandGo have teamed up with Rossi’s Ice-cream and experiential agency iD to launch a week long brand awareness campaign, ‘Around the world in 80 scoops.’
Kinetic Active and Grand Visual reflect on colour innovation
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Kinetic Active is launching a tactical campaign using state of the art colour-recognition 6-sheets
Carling Zest goes on nationwide taste tour with Sense
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Molson Coors’ Carling Zest range will be at the centre of a huge taste-led experiential campaign around the UK this summer, being sampled by 60,000 consumers nationwide.
Looking Glass Experiential gets to work on Eye vision
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Hot off the heels of its £2.25 million expansion strategy Limited Space Media Group announces the rebrand of Looking Glass Experiential, formerly Brandspace.
Pop Up Creative Global helps Marcella Custom with store trial
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Pop Up Creative Global, a division of promotional marketing agency StaffWarehouse, is working with clothing retailer Marcella Custom to test the market ahead of a planned expansion into London.
DisplayMapper launches MirrorBox 3D POS displays
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DisplayMapper, a division of Projection Artworks, has announced its first fully daylight-visible retail solution, the free-standing MirrorBox.
Villa legends deliver for DPD
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To mark the launch of DPD’s new Sunday service, the delivery company has teamed up with Aston Villa Football Club for a very special one-off delivery for Villa fans
RPM launches in West Africa
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Marketing communications agency, RPM, has announced the official launch of a satellite operation in West Africa.
Lost cyclists seek a big race for Dave
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The stunt was created by Initials
Save the Children and BEcause get Color Run underway
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Save The Children has recruited brand experience agency BEcause to highlight its involvement with six Color Run events throughout the summer
Soul and Yorkshire Building Society create yellow jumpers in sheep peleton
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Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ.
iD teams up for tour with Look Good Feel Better
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To celebrate their 20th Anniversary, cancer support charity, Look Good Feel Better has teamed up with experiential marketing agency iD to launch a nationwide brand awareness roadshow; Look Good Feel Better – ‘On the Move!’.
Sky Sports F1 and RPM activate at Goodwood
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Sky has commissioned its marketing communications agency, RPM, to develop activation that promotes its dedicated Formula 1 channel
Sedley Place brings Lejay-Lagoute heritage to Imbibe Live
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Premium liqueur brand Lejay-Lagoute is bringing some French flair to this year’s Imbibe Live event with a creative concept through Sedley Place that features one of the brand’s original Peugeot vans.
M’s experiential philosophy starts at Home
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Home House is ready for M’s expansion
Toothless, a 54ft dragon seen flying over the Thames
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London’s Tower Bridge raised its drawbridge at 6am Tuesday 1st July for Toothless, the star of How To Train Your Dragon 2 to pass through its arches
We Few helps Hertz serve up Wimbledon celebrations
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Hertz is celebrating 20 years as the official transport supplier to the Wimbledon Tennis Championships, offering fans the chance to try out “Winning Service Tips” in a tennis challenge to win men’s finals tickets.
Field marketing agency Channel Advantage Ltd acquired by HPS Group Ltd
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A multi-million pound deal has been struck
Wasserman create World Cup Fan Zones in Qatar
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Leading global sports and entertainment marketing agency Wasserman Media Group in association with the Supreme Committee for Delivery & Legacy, has announced the launch of the “Brazil 2014 Fan Zone at Katara” in Doha
Febreze Road Trip taluches at Goodwood with Denise van Outen
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Denise Van Outen drove an air of excitement at this year’s Goodwood Festival of Speed (FoS) as she launched the Febreze Road Trip – the largest in-car freshness experience ever attempted.
Formula E launches in London
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A host of celebrities, VIPs, MPs, teams, drivers and press gathered at London’s Roundhouse to celebrate the official Global Launch for the new all-electric FIA Formula E Championship.
Bristol business award for eXPD8
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At a Gala Event held at Brunel’s Old Station in Bristol, eXPD8 has celebrated success at the prestigious 2014 Bristol Business Awards.
M Integrated Solutions appointed to Crown Commercial Service Events Frameworks
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The new agreement runs from June 2014 for a period of two years with options to extend for a further two one year periods.
Ford and Imagination create family appeal at Goodwood
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Global creative business Imagination has created a playful, experiential family friendly stand for Ford of Britain at the annual Goodwood Festival of Speed from 26th-29th June.
Genius Gluten Free, Asda and Maynard Malone innovate with #ShelfieSelfie
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The team at creative digital agency Maynard Malone has been tasked with providing digital support for gluten-free food producers, Genius Gluten Free’s innovative new campaign with supermarket giant Asda.
Scent and hopscotch deployed by Surf and Kinetic Active
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Kinetic Active, Kinetic Worldwide’s in-house technology division, is launching a multi-sensory campaign for Unilever’s new Surf fragrance.
Kalixa Pro enables field reps to take card payments via smartphone
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Kalixa Pro; an mPOS solution, that enables small businesses, sole traders and mobile workers to accept face to face card payments from customers, on their smartphone.
Shoppers sacrificing health and beauty purchases says IRI report
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The report, ‘Personal Care Poised to Benefit from its Unique Relationship with Shoppers’, reveals that personal care has been more heavily impacted since the recession than any other FMCG category.