The Persuaders and Benefit cosmetics open all pink shop for Bold is Beautiful Project
Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April.
The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which will fling open its doors and raise vital funds for two UK charity organisations, Refuge and Look Good Feel Better, which empower and support women and girls across the country.
The Persuaders have created a totally pink canvas, both inside and out for the #RaiseABrow pop-up which contains only pink donations including clothes, candles, furniture to fragrance, books, bags and blooms, all donated from celebrites celebrities, brands, and vloggers. One hundred percent of the sales will be donated to the charities. In addition, a team of expert benebabes are on hand for brow treatments which customers can indulge in after shopping. Brands involved include Magnitone, ASOS, Marcus Lupfer and The Cambridge Satchel Company.
Designed to spread the feel-good approach to beauty beyond the capital, #RaiseABrow will tour the UK popping up in three locations across the UK and Ireland supported by an eBay auction which is live from 1st April, where benefit will be selling exclusive items such as a signed Lulu Guinness clutch and a Suzanne Neville wedding dress.