Pickering’s Gin picks DeVries Uk for disruptive Christmas campaign
Pickering’s Gin, leading Scottish gin brand, has signed DeVries Global to promote its Gin Baubles this Christmas following a competitive pitch.
The Pickering’s Gin-filled Christmas baubles sold out within minutes of being released in 2016. Faced with a slew of copycats in its third year, Pickering’s sought an agency to raise awareness, create demand and drive sales through stockists of Pickering’s Gin Baubles.
DeVries Global’s ‘Grab Christmas By The Baubles’ campaign aims to put the novelty back into Christmas with Pickering’s Gin Baubles. The disruptive campaign – which spans traditional media relations, influencer engagement, social media and consumer events – will create the brand distinction Pickering’s needs to win this year. The account will be led by Alexandra Smart, Associate Director.
Leah Shaw Hawkins, head of marketing at Pickering’s, said: “Throughout the pitch process, DeVries Global demonstrated that they understood our business challenge to stand out in a competitive market at a busy time without big brand budgets. We’re excited to launch ‘Grab Christmas By The Baubles’ as we seek to make this our biggest year yet for Pickering’s Gin Baubles, and to remind consumers that we are the original and the best.”
DeVries Global’s European managing director, Helena Bloomer, said: “At DeVries Global, we have a history of activating campaigns for drinks clients seeking to establish and elevate their position within the market place. We’re delighted to be adding Pickering’s to our portfolio! I’ve personally enjoyed engaging team members from across our PR, social, influencer and events practices to deliver the disruptive, multi-channel ‘Grab Christmas By The Baubles’ campaign this Christmas.”
DeVries Global is an Interpublic Group (IPG) agency. Its London office rebranded from DeVries SLAM to DeVries Global earlier this year.