Projection Artworks projects 325 years of history across World’s tallest windmill for Nolet
TBA has teamed up with Projection Artworks to turn the world’s tallest windmill into a giant dynamic projected story of the life’s works for the Nolet family, the makers of premium drink brands Ketel One vodka and Nolets gin.
The event took place on Saturday 14 May at ‘The Windmill De Nolet’ in the brand’s flagship Schiedam distillery in The Netherlands, the projection was commissioned to help mark its 325th anniversary.
The projection formed the centre-piece of a weekend of celebration which entertained over 900 guests, prominent media, industry leaders and staff. The ten-minute projection-mapped animation took guests through 11 generations of craftsmanship in the science and art of distillation
From the dawn of the age of reason through to the present day, attendees were treated to a visually-rich history lesson, as seen through the eyes of the Nolet family, that encompassed graphics, the Dutch golden age of painting, the industrial revolution, art deco, WWII, 80s Americana and contemporary cutting-edge distillation.
The projection ended in a finale of fireworks and a video edit of the show was made available for guests to share across social channels.
Lily Crum, TBA’s project lead commented: “This was a hugely important project for TBA. The nature and importance of this moment in time celebration meant that we had to do something extraordinary to mark the moment. With our creative team working closely with the very talented team at Projection Artworks, we created what even I had not dared to imagine – the most memorable 3D story of a life’s work for our client. An extraordinary show that will stand the test of time.”
Kelly Eagle, Projection Artworks’ head of outdoor, said: “Although we’re used to creating projection-mapped spectaculars for display across global landmarks, we don’t often get ten whole minutes to play with. The epic length of this animation meant we could span centuries’ worth of references in all manner of styles. It’s a very creative and engaging way to unpack history.”