RPM and Baileys open immersive Treat Stop
Baileys is working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where guests can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve.
Baileys Treat Stop will open its doors on 4th December doors in London’s Covent Garden, welcoming those seeking some festive indulgence.
Joanna Andrews, Baileys senior brand manager, said, “Baileys Treat Stop is a Baileys fantasyland for fun loving grown-ups looking to treat up their pre-Christmas shopping trip, for imaginative Baileys fans who fancy flexing their creative cocktail creation skills or for friends just looking for the ultimate festive, indulgent retreat. There’s something to treat-up every taste, all under one decadent, sumptuous and totally delicious Baileys Treat Stop roof.”
Dom Robertson, managing director at RPM comments ‘We’re really excited and proud to take Baileys Treat Stop to Covent Garden where their indulgent treats can be shared on this festival occasion’
Open until the 17th December, Baileys Treat Stop features an Alpine themed snug area, a bar serving Baileys Original Irish Cream, Baileys Pumpkin Spice and Baileys Chocolate Luxe hot drinks, expert workshops and a Baileys cocktail-style desert designed by well-known food and drink creators, all under one stylish roof.
Guests can design their own off-menu drink with a little help from the Baileys bar experts before heading to the Treat Stop creation-station with sprinkles, treats and glitter to create an instagrammable #TreatUp.
Baileys worked with The Treat Collective to design an exclusive, playful and over-the-top Baileys treat.