Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust.
The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing that 47% of Brits have at one time received an unwanted gift card or voucher, with an estimated £300million of unused credit in the UK every year.
Rita Simons, former Eastenders actress, opened the shop. Shoppers could either swap their unwanted gifts for cash or donate the value to The Children’s Trust charity,with Zeek promising to match the charity donation.
Rita said: “I have a shrewd eye for a bargain –so receiving cash for a gift voucher which might go to waste is a win-win and even better if it can be donated to a good cause. It was heartening to see so many generous people kicking off 2017 with a good deed in aid of The Children’s Trust.”
Zeek CEO, Daniel Zelkind, said: “Every year millions of people receive unwanted gift cards that expire before they can be used or just end up in the bin. The Cash or Kind gift card exchange brings our online marketplace to life in the real-world, showing how Zeek helps people avoid this unnecessary waste and make money or save money.”
Jane Shufflebotham at The Children’s Trust, said: “This is a great way for people to exchange their unwanted gift cards and help raise money for charity at the same time. Every year over 40,000 children in the UK are left with a brain injury as a result of an accident or illness. Many children make a good recovery, but thousands have to live with ongoing, long-term difficulties. The Children’s Trust helps children to make the best recovery possible through brain injury rehabilitation and through community support across the county. Every penny raised helps us make a difference.”