The FMBE Awards 2021: Most Effective Product Launch (Brand Experience)
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The lead three in this category combined showed off a range of brand experience skills and saw awarded to a virtual event.
BRONZE Seen Displays – Nike X Joy Yamusangie
Seen Displays has an excellent relationship with Nike, working with the brand in different environments and countries. This activity used a single location – a store in Hackney, East London to host illustrator Joy Yamusangie for a collaborative launch with local and global impact aspirations and in order to add Nike to the conversation at the time of two local events, Hackney Moves and Hackney Half Marathon.
Joy Yamusangie is an intriguing personality in terms of blending interests in art and running, and Seen created an integrated messaging platform starting with a print works experience at the store and also reaching out to influencers based further afield.
SILVER The Circle Agency – Veetee
‘Up Your Fluff’ was an influencer-led campaign that was regarded as a key factor in the product’s success in the microwave rice category.
GOLD 2Heads – 10x Genomics
10x Genomics presents Xperience 21 was launched on the 2Heads proprietary EventHive VX platform tool. The event was delivered via two global sessions and attracted over 5000+ attendees who could network with their peers, learn about the latest scientific strides being made at 10x Genomics, and experience how the company is expediting the future of bio science.
There were many compelling stats from this complex event with its global audience, not least:
- There were 7,850 live sessions hosted on the platform
- There were over 20,000 direct interactions in the demos
- The event enjoyed over 145,000 direct engagements
“We were incredibly proud of our first Xperience event and have received amazing feedback from across the industry. The 2Heads team provided invaluable expertise and the EventHive VX platform has set a new high bar in the life science sector when it comes to producing virtual events. We’re already looking forward to 2022” , Edwin Hauw, Vice President of Marketing, 10x Genomics
