FMBE 2020 – guide to the finalists
Category K: Integration and Amplification
This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.35 to 14.50, and broadcast on Facebook Live at https://www.facebook.com/fmbemag
What we love about the category
It is great to see joined up multichannel marketing and the influence that live events bring.
What our judges love about this year’s finalists
Blue Square – Samsung Electronics
This programme to turn brand ambassadors into expert online influencers fully amplifies the value of expert product demonstrators into an energised digital brand army.
Circle – Costa Express
This campaign hit the sweet spot with judges in every category it was entered for, including this one where judges were able to admirevalue added by the successful PR and Social data and the digital hook of a popular app.
MKTG – Pandora
Wisely taking advantage of an integrated campaign by tapping into sister agencies in the Dentsu network including TV and OOH, this Covent Garden pop up made great use of shareable content and relevant brand influencers.