Insight: Marketing professionals to be the most romantic on Valentine’s Day – OnBuy.com
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The most romantic day of the year is nearly upon us. 14th February – a day to serenade the loved one in your life with love, laughter, hugs and gifts. Over the last few years, Valentine’s Day (much like Halloween) has seen a huge resurgence as a major event in the yearly calendar. So much so, that Valentine’s Day contributed an estimated £726 million to the UK economy last year, according to statistics from marketing agency ‘Get Savvy’.
Interested in Valentine’s Day 2019, online marketplace OnBuy.com surveyed 2,264 Brits who are married or in a relationship from a range of office jobs to determine which profession is going to be the most romantic on Valentines.
OnBuy.com found that those working in ‘marketing and sales’ (75%) will mark Valentine’s Day by doing something special for their partner – thus, being crowned the most romantic office profession. Thereafter, 69%of Brits employed in ‘human resources’ are preparing to enjoy 14th February with the ‘chosen one’ in their life.
Moreover,62%of those in ‘media/communications/public relations (PR)’ roles are going to be indulging their other half with romantic gestures on Valentine’s Day. Just below, 57%of workers in ‘administration’are planning on bringing affectionate joy and surprises to their husband/boyfriend/wife/girlfriend on Thursday 14th February.
Contrastingly, Brits operating in the field of ‘information and technology (IT)’are the least likely to revel in the occasion, with only 36% looking to make a big deal of the day. Slightly above, 44% of professionals in ‘finance and accounting’ are set to step-away from crunching numbers and focus on spoiling their partner with fun and joyous treats on Valentine’s Day.
Furthermore, from the individuals who said they will be making most of the day, OnBuy sought to establish how they would do just that. Interestingly, 30%of British workers have already booked Thursday 14th February off from their annual holiday allowance. For those still coming into the office on Valentine’s Day, 42% want to send a combination of a card and flowers or chocolates to their other half’s place of work.
To better understand how Valentine’s Day is currently perceived in the workplace, OnBuy asked all the respondents a set of questions to explore this further. From this, it was discovered that 23% stated the company they work for will be arranging Valentine’s Day related activities such as decorating the office environment and/or having a love themed fancy-dress party. Whether they themselves celebrate it or not, 34%of office workers are kindly aiming to give some or all their co-worker’s Valentine’s Day cards.
Cas Paton, the managing director of OnBuy.com commented: “Valentine’s Day is nearly upon us. The day to show the special person in your life how much you truly appreciate them for everything they do. Whether that be via words or gifts, the day allows people the opportunity to focus and express their emotions and love in ways they would not normally consider doing so throughout the rest of the year. This research provides great insight into the office professions which are expected to embrace Valentine’s Day the most this year. With some very surprising findings.”
