Daniel Smith

Busness Development Manager, Troxy

What makes a good business leader? .
Someone with a good understanding of the aim, and how best to use the team around them to facilitate said goal. 

What makes your job exciting?
Without a doubt the huge range of event types we host. Event organisers are continually looking to offer some new / fresh to their clients and delegates. Troxy is far from a dull space, and the clients who choose Troxy as their venue in turn, also tend to be more creative in their approach. A lot of clients lean on us for help, in particular with the production elements, and we’re more than willing to be involved to make sure the event is produced as well as hoped.

What do you consider to be a personal professional achievement?
There are a couple of events I’ve been heavily involved with, which have been so well received by the crowd, either they have had a tear in their eye or I have!

What are your goals for you and troxy?
Troxy was once called an ‘entertainment palace’, which would be quite an achievement to confidently brandish that title. We are intent on continuing to build on our reputation for delivering large scale creative events, and through being more flexible than most, allowing our clients to achieve more.

What brand would you most like to work with? Why?
You Me Bum Bum Train. Mostly because then I may stand a chance of being able to get a ticket! One of the most creative experiences I know of (second hand). Completely unique in its offering and still retains a strong level of mystique.

What is on the horizon at work in the next 12 months? .
Troxy is recently home to Europe’s largest Wurlitzer organ. It doesn’t seem impressive on paper, but to hear and see it is quite magical. We’re encouraging clients to incorporate it in their events, which has had one very successful recital thus far. We’re also to continue on using the organ for promoted in-house silent film screenings.  

Who do you find inspirational?
Not so much who but what. Some of the heavily immersive events from the like of Punchdrunk are a benchmark of the standard which can be achieved and a reminder of how events have the power to completely transport you.

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