Nicky Sanderson

Managing Director, Powerforce

Nicky Sanderson HeadshotWhat makes you a good business leader?

Surround yourself with great people who compliment where you are not as strong!  Act with integrity.  Be honest, be fair – acknowledge your weaknesses, take a genuine interest in people

How do you keep at the top of your game in this industry? 

Ensure you are well networked, you are researching trends and using insight to shape where the future of the business will be

How do you react to a challenging brief?

By calling in a team of subject matter experts from around the business and create a working group to define the best approach to deliver the best ROI

What has been business highlight of the last year or two?  Being recognised by the industry by winning TOTY 2 years in a row!!  Our brilliant teams work so hard to make sure they deliver outstanding engagement and brilliant customer satisfaction and to be recognised 2 years in a row is simply outstanding and testament to all of their blood, sweat and tears!

What is on the horizon at work in the next 12 months?  Tech is advancing at a rapid rate, we will be exploring innovative ways of delivering outstanding results for our customers and delivering a full business solution rather than ‘just’ field marketing services

Why is it important for this industry to show off its best practitioners?  Our industry has some fantastic people and we generate some amazing results for our customers.  It is important that we share best practice to really raise the standards of in-store execution.  You can have the best account plans and joint business plans in place but if they fall short in-store at the final yard they will not be as effective

How has being a (multiple) award winner benefitted you/ your agency? From a pride perspective it has been a huge boost, the fact that we have award winning teams creates a real buzz around the place and also a bit of healthy, internal competition!  It also helps add credibility when we are speaking to potential new customers PLUS for our existing customers, it confirms that they have made the right choice in partner!

Share:Share on LinkedInPin on PinterestTweet about this on TwitterShare on Facebook