Published on Fieldmarketing.com on 02.02.2016
What makes you a good business leader?
The secret is simple and in the job description. Be a leader. You need to have vision and a clear strategy. Once this is established, its vital that your colleagues understand this and help you achieve these goals and objectives.
How do you keep at the top of your game in this industry?
I’ve been in Field Marketing since 1993 and experienced many changes in our market. As a result you have to constantly evolve and look to the future. As a global provider the horizons are quite wide as TeamHaven is currently sold in 57 countries.
How do you react to a challenging brief?
At the end of the day you need to add value for your client and an efficient cost. Whilst addressing the brief, we also try to help our clients by adding extra services that are possible. In many cases clients don’t know what is possible and by helping them through this journey is very much appreciated even for the most demanding of potential clients.
What was a favourite event or campaign to work on (last 12 months)?
Winning the Huawei Europe business across Europe. Huawei is a very demanding client with huge ambitions and desires. It was wonderful to be able to surpass these and roll out the TeamHaven platform across Europe in a matter of weeks.
What has been business highlight of the last year or two?
Setting up our own office in Mexico to help us expand into the Latin American business. This year we plan to do the same in Singapore.
What is on the horizon at work in the next 12 months?
Well setting up in SE Asia is going to be quite exciting, but TeamHaven has some exciting new developments that it will be releasing for staff scheduling to ensure the right person is employed in the right job and for the right store. This is a free to use service and an integrated module in TeamHaven. We plan to do more work with photo recognition and analysing stock and sales to help determine where the field staff visit and what is a priority during the visit.