The 2021 FMBE Awards results announced at Oxford Town Hall
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The seventeenth FMBE Awards , hosted to a sell out evening at Oxford Town Hall tonight, saw agencies Field Sales Solutions (FM) and The Producers (BE) hit the headlines winning agency of the year, whilst Tactical Solutions with Quorn were named inaugural Campaign of the Year winners. Agency REL Field Marketing also had a stunning evening with an array of winning campaigns with Blue Square and Samsung taking Team of the Year honours.
Other highlights saw awards debutant agency Hopper winning double gold supported by staff supplier Elevate Staffing. Paul Snaith, P&G Gillette, Field Sales Solutions took gold to be named Brand Ambassador of the Year. Wasserman took home a very competitive award in the virtual event category with their work for Wimbledon. Agency 2Heads proved that you don’t have to be a famous global brand to win at FMBE with a win with 10x Genomics in the heavyweight product launch (BE) category.
A key announcement of the evening saw sponsor SpaceandPeople attracting visitors to brand new website www.experientialspace.co.uk.
Regular event sponsors Teamhaven, Land Securities, Coalition and new sponsor Bowimi were also applauded for their industry support.
Here’s the full result.
Categories A-F – sponsored by Teamhaven
Category A: Sales Campaign of the Year
GOLD REL Field Marketing – Alpro
SILVER Big Picture – Xiaomi
BRONZE Green Field Marketing – Dale Farm
Category B: Most Effective Retail Sales Experience
GOLD Link Communication – Mighty Pea
SILVER Blue Square – Samsung
SILVER Fizz Experience – Hotel Chocolat
Category C: Field Data Award
GOLD Tactical Solutions – Quorn
SILVER Field Sales Solutions – P&G
BRONZE Logobrand – Campari
BRONZE The Pulse Agency (Blue Square Group) – Samsung
Category D – Most Effective Instore Marketing
GOLD Powerforce – Purina
SILVER Tactical Solutions – Budweiser Brewing Group
BRONZE Top Notch Sales – Bayer Pharmaceutical
Category E1 – Most Effective Tactical Marketing Campaign (ROI)
GOLD REL Field Marketing – Mondelez
SILVER Logobrand – Moët Hennessy
BRONZE Fizz Experience – K’s Wors
Category E2 – Most Effective Tactical Marketing Campaign (Service-Led)
GOLD Logobrand – Henkel
SILVER ENERGY – Dettol
BRONZE REL Field Marketing – Illva Saronno
Category F – Team of the Year
GOLD Blue Square – Samsung
SILVER Elevate Field Marketing – Britvic
SILVER REL Field Marketing – Weetabix
BRONZE Field Sales Solutions – Ferrero
Brand Experience Awards
Categories G-M Sponsored by SpaceandPeople
Category G – Most Effective Sponsorship Activation
GOLD The Circle Agency and Plaster Creative Communications – Costa Coffee
Winning a highly commended bronze award – TRO – Saudia
Category H – Most Effective Roadshow or Shopping Centre Campaign
GOLD Hopper – Affinity Water
SILVER Promohire – Apetito
BRONZE MKTG – NIVEA Sun and CRUK
Category I – Most Immersive Event (Mass Consumer)
GOLD The Producers – LEGO
Category J – Most Immersive Event (Controlled Audience)
GOLD TRO – BMW
SILVER 2Heads – Playtech
BRONZE Logobrand – Jacobs Douwe Egbert
Category K – Most Effective Integration/Amplification
GOLD The Circle Agency – Costa Coffee
SILVER ENERGY – The Athletic
BRONZE The Producers – SMARTY
Category L – Most Intriguing Experiential Activation
GOLD Hopper with Elevate Staffing – Affinity Water
SILVER Blue Square – Samsung
BRONZE Sense – Tony’s Chocolonely
Category M – Most Effective Use of Influencers
GOLD N2O – Cadbury
SILVER Backlash Creative – Tanologist
BRONZE The Circle Agency – Veetee
FM&BE Categores
Categories N-P2 sponsored by Bowimi
Category N, Brand Ambassador of the Year
GOLD Paul Snaith, P&G Gillette, Field Sales Solutions
SILVER Jane Malsbury, Duracell, Field Sales Solutions
BRONZE Kelly Allen, Government Information, Elevate Staffing
BRONZE James Spence, REL Field Marketing, Danone Waters/ Red Bull
Category O – Most Effective Small Scale/ Local Campaign
GOLD Backlash Creative – Space NK
SILVER Backlash Creative – Tanologist
BRONZE Field Sales Solutions – Fox’s Biscuits
BRONZE REL Field Marketing – Dell
Category P1, Product Launch/ Relaunch Award (Field Marketing)
GOLD REL Field Marketing – Oreo O’s
SILVER Field Sales Solutions – Duracell Optimum
BRONZE Contact Field Marketing and Solutions – Just Eat Takeaway.com
BRONZE Powerforce – McVities VIBs
Category P2, Product Launch/ Relaunch Award (Brand Experience)
GOLD 2Heads – 10x Genomics
SILVER The Circle Agency – Veetee
BRONZE Seen Displays – Nike X Joy Yamusangie
Category Q – Consumer Campaign of the Year
GOLD REL Field Marketing – Alpro
SLVER The Circle Agency – Costa Coffee
Category R – Most Successful Virtual/ Hybrid Event
GOLD Wasserman – All England Lawn Tennis Club
SILVER 2Heads – Belden
BRONZE The Circle Agency – Coca Cola European Partnerships
Category S – Most Effective Stand/Display Unit
GOLD The Producers – LEGO
SILVER Backlash Creative – Space NK
BRONZE The Circle Agency – Costa Coffee
BRONZE REL Field Marketing – Weetabix
Category T – Operational Success of the Year
GOLD Fizz Experience – Costco Wholesale
SILVER N2O – Tesco
SILVER REL Field Marketing – Brewdog
BRONZE Logobrand – Henkel
Category U – Professional Agency Management Award
GOLD Blackjack Promotions
SILVER Big Picture
SILVER Field Sales Solutions
BRONZE N2O
Category V – Special Award: Event Day Award
GOLD Logobrand – Tassimo
Category W – Campaign of the Year
This new category celebrates seven of the judges favourite and most talked about campaigns before choosing a winner.
GOLD Tactical Solutions – Quorn
SLVER N2O – Cadbury
BRONZE REL Field Marketing – Oreo O’s
Category X – Field Marketing Agency of the Year
GOLD Field Sales Solutions
SILVER REL Field Marketing
BRONZE Logobrand
Category Y – Brand Experience Agency of the Year
GOLD The Producers
SILVER N2O
BRONZE 2Heads
BRONZE Backlash Creative
