The 2021 FMBE Awards results announced at Oxford Town Hall

The seventeenth FMBE Awards , hosted to a sell out evening at Oxford Town Hall tonight, saw agencies Field Sales Solutions (FM) and The Producers (BE) hit the headlines winning agency of the year, whilst Tactical Solutions with Quorn were named inaugural Campaign of the Year winners. Agency REL Field Marketing also had a stunning evening with an array of winning campaigns with Blue Square and Samsung taking Team of the Year honours.

Other highlights saw awards debutant agency Hopper winning double gold supported by staff supplier Elevate Staffing. Paul Snaith, P&G Gillette, Field Sales Solutions took gold to be named Brand Ambassador of the Year. Wasserman took home a very competitive award in the virtual event category with their work for Wimbledon. Agency 2Heads proved that you don’t have to be a famous global brand to win at FMBE with a win with 10x Genomics in the heavyweight product launch (BE) category.

A key announcement of the evening saw sponsor SpaceandPeople attracting visitors to brand new website

Regular event sponsors Teamhaven, Land Securities, Coalition and new sponsor Bowimi were also applauded for their industry support.

Here’s the full result.

Categories A-F – sponsored by Teamhaven

Category A: Sales Campaign of the Year

GOLD REL Field Marketing – Alpro

SILVER Big Picture – Xiaomi

BRONZE Green Field Marketing – Dale Farm


Category B: Most Effective Retail Sales Experience

GOLD Link Communication – Mighty Pea

SILVER Blue Square – Samsung

SILVER Fizz Experience – Hotel Chocolat


Category C: Field Data Award

GOLD Tactical Solutions – Quorn

SILVER Field Sales Solutions – P&G

BRONZE Logobrand – Campari

BRONZE The Pulse Agency (Blue Square Group) – Samsung


Category D – Most Effective Instore Marketing

GOLD Powerforce – Purina

SILVER Tactical Solutions – Budweiser Brewing Group

BRONZE Top Notch Sales – Bayer Pharmaceutical

Category E1 – Most Effective Tactical Marketing Campaign (ROI)

GOLD REL Field Marketing – Mondelez

SILVER Logobrand – Moët Hennessy

BRONZE Fizz Experience – K’s Wors


Category E2 – Most Effective Tactical Marketing Campaign (Service-Led)

GOLD Logobrand – Henkel


BRONZE REL Field Marketing – Illva Saronno


Category F – Team of the Year

GOLD Blue Square – Samsung

SILVER Elevate Field Marketing – Britvic

SILVER REL Field Marketing – Weetabix

BRONZE Field Sales Solutions – Ferrero


Brand Experience Awards

Categories G-M Sponsored by SpaceandPeople


Category G – Most Effective Sponsorship Activation

GOLD The Circle Agency and Plaster Creative Communications – Costa Coffee

Winning a highly commended bronze award – TRO – Saudia


Category H – Most Effective Roadshow or Shopping Centre Campaign

GOLD Hopper – Affinity Water

SILVER Promohire – Apetito



Category I – Most Immersive Event (Mass Consumer)

GOLD The Producers – LEGO


Category J – Most Immersive Event (Controlled Audience)


SILVER 2Heads – Playtech

BRONZE Logobrand – Jacobs Douwe Egbert


Category K – Most Effective Integration/Amplification

GOLD The Circle Agency – Costa Coffee

SILVER ENERGY – The Athletic

BRONZE The Producers – SMARTY


Category L – Most Intriguing Experiential Activation

GOLD Hopper with Elevate Staffing – Affinity Water

SILVER Blue Square – Samsung

BRONZE Sense – Tony’s Chocolonely


Category M – Most Effective Use of Influencers

GOLD N2O – Cadbury

SILVER Backlash Creative – Tanologist

BRONZE The Circle Agency – Veetee


FM&BE Categores

Categories N-P2 sponsored by Bowimi


Category N, Brand Ambassador of the Year

GOLD Paul Snaith, P&G Gillette, Field Sales Solutions

SILVER Jane Malsbury, Duracell, Field Sales Solutions

BRONZE Kelly Allen, Government Information, Elevate Staffing

BRONZE James Spence, REL Field Marketing, Danone Waters/ Red Bull


Category O – Most Effective Small Scale/ Local Campaign

GOLD Backlash Creative – Space NK

SILVER Backlash Creative – Tanologist

BRONZE Field Sales Solutions – Fox’s Biscuits

BRONZE  REL Field Marketing – Dell


Category P1, Product Launch/ Relaunch Award (Field Marketing)

GOLD REL Field Marketing – Oreo O’s

SILVER Field Sales Solutions – Duracell Optimum

BRONZE Contact Field Marketing and Solutions – Just Eat

BRONZE Powerforce – McVities VIBs


Category P2, Product Launch/ Relaunch Award (Brand Experience)

GOLD 2Heads – 10x Genomics

SILVER The Circle Agency – Veetee

BRONZE Seen Displays – Nike X Joy Yamusangie


Category Q – Consumer Campaign of the Year

GOLD REL Field Marketing – Alpro

SLVER The Circle Agency – Costa Coffee


Category R – Most Successful Virtual/ Hybrid Event

GOLD Wasserman – All England Lawn Tennis Club

SILVER 2Heads – Belden

BRONZE The Circle Agency – Coca Cola European Partnerships


Category S – Most Effective Stand/Display Unit

GOLD The Producers – LEGO

SILVER Backlash Creative – Space NK

BRONZE The Circle Agency – Costa Coffee

BRONZE REL Field Marketing – Weetabix


Category T – Operational Success of the Year

GOLD Fizz Experience – Costco Wholesale

SILVER N2O – Tesco

SILVER REL Field Marketing – Brewdog

BRONZE Logobrand – Henkel


Category U – Professional Agency Management Award

GOLD Blackjack Promotions

SILVER Big Picture

SILVER Field Sales Solutions



Category V – Special Award:  Event Day Award

GOLD Logobrand – Tassimo


Category W – Campaign of the Year

This new category celebrates seven of the judges favourite and most talked about campaigns before choosing a winner.


GOLD Tactical Solutions – Quorn

SLVER N2O – Cadbury

BRONZE REL Field Marketing – Oreo O’s


Category X – Field Marketing Agency of the Year

GOLD Field Sales Solutions

SILVER REL Field Marketing

BRONZE Logobrand


Category Y – Brand Experience Agency of the Year

GOLD The Producers



BRONZE Backlash Creative

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