British Airways collaborates with with My 1st Years

The UK’s leading personalised children’s gift brand My 1st Years are thrilled to announce they have once again teamed up with travel giants British Airways for another high-flying collaboration this summer as part of their 2019 partnership.

Continuing the celebrations for British Airways’ centennial year, youngsters travelling through Heathrow T5 and Gatwick over selected dates in July and August will be given a Limited Edition ‘Mini Adventurer’ backpack by My 1st Years, featuring a bespoke design created exclusively for the collaboration. The backpack will also include a kid’s activity pack to help keep children entertained on their onward journey with British Airways.

Those not flying with British Airways this summer need not miss out, as the backpack, including complimentary personalisation and a kid’s activity pack, is also available to purchase internationally via the My 1st Years website.

The next phase of this collaboration follows on from the exciting re-design of the kid’s areas in seven British Airways lounges to ‘My 1st Years Kids Zones’, in March this year. Young flyers can now ride on mini aeroplanes, have a pre-flight jam on a range of musical instruments or cook up a storm in the mini kitchens courtesy of My 1st Years.

Daniel Price, Co-Founder of My 1st Years comments:”When My 1st Years started working with British Airways earlier this year it was the perfect alliance due to our shared values – exceptional customer service, unrivalled attention to detail and creating unforgettable memories for families. It’s an honour to continue working with this iconic, British brand, and as a frequent British Airways flyer myself, I can’t wait to see the kids rocking their bespoke backpacks and free gift throughout the summer.”