EFI appoints FreemanXP to deliver brand experience at Drupa 2016

FreemanXPthe brand experience agency, today announced that it has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI™) at drupa 2016, in Dusseldorf, Germany, between May 31st and June 10th 2016.

“drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations in the sector,” said Frank Tueckmantel, vice president of corporate marketing, EFI. “We are looking forward to working with FreemanXP and seeing their creative vision coming to life at drupa, our most significant event of the year.”

Claudia Stephenson, VP business development, FreemanXP in EMEA, added: “We’re thrilled to have been selected by EFI for this important event. Our team is passionate about the creative solution we have designed – one that we believe will truly showcase EFI’s leadership position in this fast-moving, innovative industry.”

FreemanXP won the competitive bid in 2015 after proposing a unique brand experience that will allow EFI to celebrate its story of industry-leading printing solutions. The agency is responsible for the delivery of all brand event elements, including the design and build of the stand, content development, and all event management and associated event logistics.

In June 2015, show organiser drupa also announced the appointment of FreemanXP to curate an education programme to enhance the delegates’ experience at the event, with the aim of attracting both traditional visitors, as well as new audiences, such as marketing agencies and brand owners.

“I am delighted to announce the drupa cube programme for 2016, which is packed full of content around the theme of Touch the Future,” says Sabine Geldermann, director of drupa. “The cube programme has been developed from research around our visitors’ needs and their business priorities. Working with our agency partner FreemanXP, we’ve planned a high quality, free of charge programme that complements perfectly what’s on show at drupa. We will give delegates the chance to hear from leaders from the world’s of design, creativity and technology, giving them a glimpse into the future of printing, innovation and new age communications.”

“The future of printing is moving at such speed, and what we are now witnessing is a renaissance in the print industry,” added Jordan Waid, VP brand experience, FreemanXP in EMEA. “Just as Gutenberg revolutionised communications by intersecting the spoken word with print, we are seeing new crossroads that are spawning unimaginable results in every sector. Be it personalisation of printed products, ‘fabbing’ or even human organ printing, drupa is a showcase for how we ‘Touch the Future’ of print. With The Medici Group, drupa’s Innovation Partner 2016, we have evolved the drupa cube experience to encourage conversation and intersectional thinking that will lead to the co-creation, re-imagination and re-invention of the future of printing.”