Experiential Brand of the Year, a special award at FMBE this year, sponsored by Hammerson, has seen some fantastic entries put forward by agency partners honouring brands that have shown extra commitment to brand experience in 2015-16.
An impressive shortlist (below) has emerged.
Awards director Frank Wainwright comments: “We’re very pleased with the take up for this new award. Our sponsor, Hammerson helped conceive and drive the award criteria which provides our industry with a chance to thank the clients who have put their faith in brand experience marketing and seen that rewarded with excellent results. Venue owners like Hammerson are the media owners of our industry and it is great that they can play such a direct role in championing the experience brands”
“I would also like to thank the agencies who have worked hard to give us a rounded view of how brands have taken up extra commitment to our industry”.
“The shortlist that has emerged is also reflective of versatility and diversity in experiential work with brands across a range of consumer sectors being represented.”
Experiential Brand of the Year Finalists
Freeview Play (Agency: Gekko)
Kingstone Press (Agency: Banana Kick)
Panasonic (Agency: Willow Park Associates)
Relentless Energy Drink (Agency: Vision Nine)
Sure (Agency: N2O)
Volvo (Agency: TRO)
Whirlpool (Agency: The Meredith Collective)