Formula E to create an electric atmosphere with GMR Marketing

The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd.

The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience on the Formula E calendar. The series organisers will be working with GMR Marketing to build on season one and create an experience which both reflects the values of Formula E and provides a high level of entertainment for all Formula E fans. One of the focal points of the eVillage will be a dedicated eSports zone. This will be the venue for Formula E’s eRace and Pro Series. Battersea will also be the season finale for the Pro Series Championship.

Ali Russell, Formula E’s Director of Media, said: “We are always looking at ways of improving the fan experience and providing opportunities for our partners to engage with their customers in an exciting and relevant environment. Through our work with GMR, we are looking to appeal to a diverse mix of audiences by creating a variety of themed areas within the eVillage.”

Crispin Bolt, client services director at GMR Marketing added: “Formula E is currently one of the most innovative rights owners in sport, and GMR is incredibly excited and proud to be working with them.  The eVillage in Battersea Park allows GMR to draw on its extensive experience in creating brand experiences, and demonstrate its growing reputation in eSports. We are confident that the work we are doing for the London ePrix will be used as a template for other markets and future races as the series grows in popularity and global appeal.