Kaon Interactive delivers industry-first B2B VR built on High Velocity Marketing Platform

Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment.

Kaon VR is the only B2B marketing solution available that immerses users in a simulated B2B environment, such as a virtual data centre or a virtual diagnostics laboratory, where users can not only explore and interact with products but they can also configure the space and equipment in real time. Each user experiences a personalised environment tailored to meet their specific business needs.

Using the Kaon VR Station (which includes an Oculus Rift virtual reality headset and high performance VR computer) users can instantly enter a 360-degree digital 3D environment and walk through the newly-configured virtual space at scale, exploring and interacting with 3D product demonstrations and viewing relevant marketing information, all in the context of their own distinctive business environment.

Gavin Finn, president and CEO of Kaon Interactive comments: “The power of Kaon’s High Velocity Marketing Platform is in its unique ability to automatically enhance the thousands of Kaon’s existing interactive 3D product demonstrations and storytelling environments that are already in use today globally.

This means that Kaon customers such as Cisco, BD, IBM, GE and many more get instant access to these new virtual reality capabilities for use at trade shows, executive briefing centers, and sales meetings without having to separately create single-purpose sales and marketing VR applications.”

Kaon VR also supports online virtual reality applications (Web-VR) using the Google Pixel phone and the Google Daydream View.