Mr Men Little Miss celebrates 45th Birthday with child size museum
Posted by
Mr Men Little Miss launched the pop-up exhibition for children to celebrate the brand’s 45th birthday. Held at London’s South Bank, the museum was designed specifically with young fans in mind, with exhibits displayed at a child’s scale throughout.
The exhibition will feature hundreds of pieces of memorabilia from the past 45 years, celebrating the nation’s favourite Mr Men and Little Miss characters. Fans will be able to add their own memorabilia to the exhibition via the Mr Men Little Miss virtual archive, by simply uploading an image of their favourite item on their phone or laptop. Consumer items uploaded to the virtual archive will be on display on rolling screens at the exhibition, alongside physical items, creating an ever-changing exhibition of the nation’s most-loved Mr Men and Little Miss memorabilia. The first 45 people to upload an item to the virtual archive received a limited edition print signed by Adam Hargreaves.
Open during the last week of the summer holidays, the Mr Men Little Miss Mini Museum was held at Gallery@OXO, beneath the iconic OXO Tower on London’s South Bank. Fans old and new could explore the collection, add their own pieces to the exhibition via the virtual archive, take time out in the Mr Men Little Miss story time library area, and take snaps of themselves inside a specially-created ‘Happyland’ backdrop alongside their favourite Mr Men & Little Miss characters. The exhibition also included a personalisation stand for visitors to take home their very own personalised print of a Mr Men or Little Miss character as a memento.
Physical items on display were on loan from Mr Men Little Miss super fan Michelle Harrop, who comments: “I can’t wait to share my collection with fans this summer. I first fell in love with the brand as a child reading the books, and know many other adults feel the same. With Mr Men Little Miss turning 45 this year, the Mini Museum is a great opportunity to help a new generation of children discover these brilliant characters in an interactive way. I’ll also be adding my own memorabilia to the virtual archive, which is an amazing way for fans all over the country to share memories of their favourite characters.”
Lisa Macdonald of Mister Men Ltd adds: “We know how much our fans love our characters, and our virtual archive and Mini Museum will be the perfect way for them to share memories and memorabilia in celebration of the series’ 45th Birthday. We can’t wait to see all the Mr Men Little Miss items shared with all our fans around the world.”
