N2O sees increased influencer demand

Agency N2O has now created a dedicated team after a huge increase in appetite for influencer marketing from clients

 N2Ocial connects retail and experiential campaigns to wider audiences through trusted, carefully-chosen micro and nano influencers for engaging and authentic content for its brands.

Those who have already entrusted their brand with N2Ocial’s influencer marketing include Superdrug, Unilever, Milani Makeup and Nip+Fab

• Superdrug’s Summer and Halloween digital makeup masterclass events sold out within 8 days of going live after N2ocial launched two highly-successful influencer campaigns
• Unilever challenged N2ocial to deliver one of their biggest social campaigns of the year: Pride. Annabelle Terry, Shopper Marketing Manager at Unilever, said: “We wanted to showcase the talent within the community. N2ocial really embodied what we wanted to achieve, finding and managing some great talent and making some stand-out content around #ItsYourStory and the exclusive range stocked in Superdrug. The results were better than we could have hoped for: we reached a further 300,000 people!”
• Milani Makeup tasked N2ocial with persuading fans on social to buy a one-off Salt-N-Pepa range of makeup. The result? The campaign managed to sell out the range completely!
• N2O’s influencer marketing campaign for Nip+Fab saw a reach of over 150,000 people and over 2,100 clicks onto product pages after nano influencers were recruited to engage with fans.

Liam Bircham, Social and Influencer Development Director, said: “Through influencer marketing, social media management and social media sampling, we’re able to help brands showcase their brand purpose, build long-term brand loyalty and reach new customers in a really joined-up way.”

Clare James, Chief Operating Officer at N2O, said: “Our real-world brand experiences engage milllions of consumers every year and taking this expertise online was the natural evolution of N2O’s service provision. Our database of Health & Beauty Influencers has been building for a number of years now, and clients’ use of this resource accelerated with the increased demand during the pandemic.”