Suqqu and Blackjack activate again
London’s world-famous beauty hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing Suqqu lipsticks for Valentine’s Day. This service coincides with the launch of the SS20 Collection that includes a range of new lipstick shades, which can be individually gift boxed and finished off with a personalised tag and ribbon in a shade to pair perfectly with the present within.
Dena Weal, Marketing Manager for Suqqu says, “The launch of our new lipstick shades from the SS20 Collections come at a time of year when many will be thinking about dressing up for date nights. It’s also a time for celebrating female friendships with the increasingly popular alternate ‘Galentine’s Day’. This is a peak time for lip product purchasing, as well as gifting, so we wanted to offer our customers an extra special finishing touch. Last month’s personalised gifting in honour of Chinese New Year was so well received that we wanted to partner again with Blackjack to bring this idea to life.”
The Selfridges London Beauty Hall is a competitive shopping location, and this is the second time the Japanese skincare and make-up brand have called on Blackjack – a trading division of ABM – for their expert solutions in building brand profiles in crowded marketplaces.
Simran Sidhu, Account Manager at Blackjack Promotions adds, “Once again we were excited to work with Suqqu in one of the Capital’s key shopping destinations on a campaign with real heart! Valentine’s Day is big business for the beauty industry, which of course means it’s also an opportunity for brands to stand out by offering something with a human touch. Personalised gifting – from a beautifully handwritten gift tag to a professionally tied bow that hints at the contents within shows thought and consideration. We love helping brands connect with their customers in this way.”
The personalised gift-wrapping service will be available on the Suqqu counter in London’s Selfridges Beauty Hall in time for Valentine’s Day – 7th, 8th, 13th and 14th Feb (3pm-7pm).