Photo Story: San Miguel gets spontaneous

On 15 May, San Miguel proved that Spanish summer isn’t just a place – it’s a mindset. The Spanish beer brand teamed up with Mixmag to throw the UK’s most daring event of the year: Fly San Miguel, the first party where showing up with a valid passport could land you on a flight to Ibiza.

Held at Number 90 in Hackney Wick, guests stepped into a sun-drenched atmosphere of Balearic beats, ice-cold cervezas, and Spanish-style spontaneity. But halfway through the night, the fiesta reached cruising altitude: select partygoers were pulled from the crowd and offered a once-in-a-lifetime opportunity – to fly to Ibiza straight from the party. No planning. No excuses. Just a bold “sí”.

“It was pure magic. One moment we were dancing by the canal – the next, I was packing for Ibiza,” said one of the lucky guests.

Headliner Eats Everything brought the night to cruising altitude in London, alongside high-energy sets from Paige Tomlinson, Storm Mollison and Tibasko – with the party atmosphere fully transporting every guest from Hackney to the White Isle, no boarding pass required.

An antidote to the British routine?

San Miguel’s event was more than a party – it was a cultural statement. A recent survey commissioned by the brand revealed that:

• 62% of Brits wish they were more impulsive in their everyday life
• 64% say their best memories came from last-minute plans
• And 54% believe they’d be happier living with a Spanish-style mindset – spontaneous, joyful, unstructured

Ed Hussey, Senior Brand Manager, San Miguel UK, said: “Fly San Miguel was created to challenge routine and inspire people tolive a little more adventurously. It’s proof that you don’t need to be in Spain to have a Spanish summer – you just need to say yes to the unexpected.”

From Stansted arrivals back to Ibiza: summer never stops taking off

Earlier that day, San Miguel also surprised passengers at Stansted Airport, greeting returning holidaymakers at baggage reclaim with an irresistible offer: keep the holiday going and “Fly San Miguel” – no ticket needed.

From baggage carousel to backstage, the message was clear: their Spanish summer could be extended, all they had to do was say “sí”.

5 arrivals received the chance to attend the party in Hackney and potentially end up back in Ibiza all within 48 hours!

What’s next?

San Miguel’s Spanish summer is just beginning. With a proud Spanish heritage rooted in adventure and flavour, San Miguel promises a season filled with immersive experiences, exclusive collaborations, and even more chances to escape to Ibiza – with limited-edition packaging rolling out across stores nationwide to help Brits bring spontaneity into their everyday lives.