charity – Fieldmarketing

Tag Archives: charity

The FMBE awards – my personal top100, number 3

Posted April 8, 2011 by Harriet Cramer

3. Out of the Blue, The Helen Bamber Foundation (2008, Innovative Campaign) Did you hear the one about shipping containers and the event that travelled from city to city? No, not the 2010-11 Smirnoff Nightlife Exchange, but instead a 2007 terrible tale of sweat, sickness and sex. In 2007 connected shipping containers appeared in Trafalgar […]

Tag Archives: charity

The FMBE awards – my personal top100, number 5

Posted March 28, 2011 by Harriet Cramer

5. Gigunda, Tide (2006, International) Tsunami devastation in Japan adds a further layer of relevance to my selection as the 5th best FMBE award entry ever. In the wake of Hurricane Katrina, how brave was P&G brand Tide to become part of the clean up operation, taking the risk of using P&G’s enormous power to […]