VIDEO STORY: TikTok’s BRIT Award’s activation sees #redcarpetready in big screen seen scenes

TikTok dominated London’s OOH landscape with a unique cut through campaign to celebrate its new tie-up with the Brit Awards on Tuesday.

The campaign included a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen, plus 30 large-format projections in and around the city, including user images from TikTok’s popular #redcarpetready hashtag challenge.

These event day OOH executions support art murals, digital OOH activity, and large-format banners that have been used to build anticipation in the run up to the UK’s biggest music event

Client: TikTok

Creative: Ogilvy

Media Agency: Hearts & Science

OOH Specialist: Talon Outdoor


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