TikTok dominated London’s OOH landscape with a unique cut through campaign to celebrate its new tie-up with the Brit Awards on Tuesday.
The campaign included a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen, plus 30 large-format projections in and around the city, including user images from TikTok’s popular #redcarpetready hashtag challenge.
These event day OOH executions support art murals, digital OOH activity, and large-format banners that have been used to build anticipation in the run up to the UK’s biggest music event
Media Agency: Hearts & Science
OOH Specialist: Talon Outdoor