AMPP launches

A new independent, experiential agency has launched into the marketing arena. Brainchild of Neil Survilla, AMPP will offer full service experiential solutions from ideation to activation together with an in-house promotional staffing agency.

However, Survilla is adamant that AMPP will not be just any old experiential agency. “There is a void in the market for a straight talking experiential outfit and we intend to fill that void. ‘Think, Feel, Do’ is at the heart of our agency planning and strategy – we believe that campaigns shouldn’t just tick boxes; they should move people to actively engage with clients’ brands. By getting each element of this formula right we can create an incredibly successful campaign and deliver measurable results.”

One of the new agency’s areas of key focus will be results. AMPP will work to KPI’s agreed in collaboration with clients before activation. An on-line KPI dashboard will integrate with client brand trackers and enabling the agency to track return on experiential. Additionally, field data will be captured through an on-line intelligent proprietary reporting tool with handheld data collection and automated analysis of activity metrics.

AMPP has already signed up several key clients including Heinz, Tesco Mobile, Stella Artois Cidre and One-Stop and will specialise in sampling campaigns, roadshows, brand theatrics, retail demonstrations, brand events and pop-up shops.

The agency will be based in the grounds of Hatfield House in Hertfordshire.

Survilla’s final comment on the name of the new agency, AMPP: “It’s a lot easier than saying not just any old experiential agency and it looks really sexy in neon”