Balloon Fiesta seeks entertaining brand experience partners
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One of the UK’s most iconic events, the Bristol International Balloon Fiesta has announced a line up of experiential opportunities based on the event’s two new marketing themes for 2013. Organisers of this free event are inviting brands to reach an audience of over 500,000 visitors over the weekend 8th – 11th August 2013.
The festival’s new strategy of ‘Breakfast and Balloons’ is inviting brands associated with the first meal of the day to maximise on the thousands of visitors attending for the early morning ascents as the sun rises across Bristol’s iconic Ashton Court Estate.
Chris Hathaway, chairman of the Bristol International Balloon Fiesta Committee explains;
“The Bristol International Balloon Fiesta is one of the UK’s best loved events with thousands turning out at 6am to see the balloons take flight from the estate. This is a prime opportunity for FMCG and breakfast brands to target our audience either though sampling or a more experiential brand experience.”
The Bristol International Balloon Fiesta has a huge regional and national audience each year, visiting for multiple days with visitors across all age ranges and from a primarily ABC1 demographic.
The event, which is a not-for profit venture run by an organising committee is also launching an ‘Arrive Early, Stay Late’ campaign to encourage visitors to stay longer on site and create more of a festival feel for the event. This means organisers are inviting brands to create experiential activity which will improve the visitor experience, through entertainment, creating engaging spaces or education. Any brand with a feature experience is invited to get in touch to partner with the event to be part of the campaign to increase the visitor’s time on site and keep them entertained once the balloon ascents are complete.
