Benefit Cosmetics launches the ultimate wing shop serving chicken and liner

Roller Liner, the new liquid matte eyeliner from Benefit Cosmetics, gives benefit fans a perfect long lasting winged look, so to celebrate, they brought the product to life with extra wings.

A dedicated pop-up shop for foodie fashionistas. Just Wing It, was not the average chicken shop. An unlikely duo, the ultimate fried chicken acted as Benefit’s very own wing-woman.

Guests to the experience could ‘fly in’, order their wings and enjoy chicken whilst a team of Benebabes talked them through and demonstrated the new eyeliner.

“Winging out your liner is the perfect way to elongate and open the appearance of your eyes. My favourite thing about the new Roller Liner is the extra-long felt tip. This helps you create a super sharp and precise wing. The jet black, matteblack finish of the liner helps to give you that extra drama and definition” comments Lisa Potter Dixon, Head Makeup Artist and Brow Expert. Benefit.

Hosting the event was famed chicken shop, Mother Clucker, who  have been the authority in Southern fried chicken on the streets of London with joints in Exmouth Market and The Old Truman Brewery.

The immersive wing experience was in situ on Commercial Road, East London from January 30th to February the 5th.



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