CACI and Natural Insight agree partnership to aid field marketing agencies

CACI and Natural Insight have agreed a partnership that will enable field marketing agencies and retailers to achieve excellence in their field and in-store operations.

CACI’s territory optimisation and call scheduling solutions have always helped sales reps and merchandisers travel to the front door of retail outlets in an efficient manner.  Clients include CPM, Reach and REL. The partnership with Natural Insight will now enable CACI to help its clients increase efficiency and effectiveness inside the store too.

Natural Insight, a leading on-demand solution provider for workforce management, is recognised for its technology platform that drives high efficiencies in scheduling, monitoring, collecting data and reporting on distributed workforce activity.

With Natural Insight, customers are able to address critical gaps in productivity by understanding and auditing work in progress. It is unique in its ability to schedule, monitor, collect data and report on progress using a centralized database, providing a new understanding to trends and accountability. The flexible technology platform can also integrate with payroll and other key workforce applications.

Dynamic and real-time reporting capabilities also drive satisfaction among workers, who are now able to be assigned to accounts where their skills are best applied, in their own geography and matching their individual timeframes of availability. Both staff and management enjoy the capability of managing changes in near real-time.

Every month, in North America, over 65,000 retail workers use Natural Insight to manage hundreds of thousands of retail tasks, and gather tens of millions of data points related to in-store product and execution status. Accessed securely over the web, or on mobile devices, workers represent a cross section of the retail industry including companies such as CIM Canada, Acosta Sales & Marketing, Baker & Taylor, and Action Link.

In making the announcement, David Jones, director of Field Force Planning at CACI, stated that “the complexity of merchandising today demands automated solutions such as Natural Insight that can drive execution intelligence all the way to the consumer.  In fact, effective workforce management has now become a prerequisite in attracting new customers and retaining brand loyalty.”